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Create the Future

Create the Future

Von: Rick Williams
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The Create the Future Podcast™ is hosted by Rick Williams, keynote speaker and author of Create the Future – your essential leadership guidebook for making difficult decisions. The Create the Future Podcast is a community forum for leaders to share their stories about making difficult choices in an engaging and entertaining way so others will learn from their experiences. When you listen to the Create the Future Podcast, you will learn how to be a more successful leader who makes the difficult decisions. You will hear how inspiring leaders have faced similar challenges. You will hear about courage, fear, determination, and hope. Executives, entrepreneurs, aspiring leaders, board members, nonprofit leaders, public-sector leaders, and mission-driven professionals share their stories about leadership challenges and making tough choices that shaped the future of their organization and their own careers. If you have a compelling story to tell about making a tough call for your company, or any organization – what went right, what went wrong, and lessons learned – share your story with the Create the Future Podcast audience. Think you'd be a great guest on the show? Apply at https://podcast.rickwilliamsleadership.com/podcast-guest.Copyright 2026 Rick Williams Politik & Regierungen Ökonomie
  • Ep#23 - How Leaders Make Better Decisions When the Future Is Uncertain | Tom Doorley, CEO of Sage Partners | Rick Williams
    Aug 21 2026
    In this episode of Create the Future with Rick Williams Podcast, Tom Doorley shares powerful lessons from decades of leadership, strategy, entrepreneurship, consulting and corporate governance—including difficult decisions he made in his own career and the strategic decisions he helped major companies navigate.Tom Doorley is the CEO of Sage Partners, a strategy and governance advisory firm, and an experienced entrepreneur, advisor to senior leadership teams, board member and operating manager. He previously co-founded Braxton Associates, which ultimately became part of Deloitte Consulting. His career has focused on helping leaders identify the “Big Things” facing their organizations and turn strategy into action and value.This conversation is about something every CEO, founder, business owner and senior executive faces: making important decisions when you don't have all the answers.Tom explains why leaders need to slow down, challenge their assumptions, seek advice from people with different perspectives, understand what is really driving their business, and recognize when what worked yesterday will not work tomorrow.He also shares a fascinating story from his work with Howard Schultz and Starbucks, when the company was considering expansion into Japan. The question appeared to be whether the Japanese partner and locations were right. But Tom discovered that the more important question was whether Starbucks had a business model and value proposition that could successfully travel beyond its existing market.The lesson: before making a big strategic move, make sure the thing that made you successful can actually scale.In this episode, you'll learn:• How leaders can make better decisions when the future is uncertain• Why slowing down can lead to better strategic decisions• How to challenge your own assumptions before making a major decision• Why leaders should seek advice from trusted people inside and outside the organization• How to protect yourself against the downside when making a major career or business move• The strategic lesson Tom learned from advising Starbucks and Howard Schultz• How to determine whether a business model or value proposition can scale• Why leaders need to distinguish between a real opportunity and a “shiny object”• Why growing companies sometimes need to “jump the chasm” to reach their next stage of growth• How resource allocation decisions can determine the future of a business• How experienced advisors can help leaders navigate complex strategic decisions• How leaders can use their teams, advisors, values and risk preferences to find the best path forward• Why the future is something leaders can actively create through the decisions they make todayA powerful leadership lessonOne of the central ideas in this conversation is that a leader's job is not to have every answer.A leader's responsibility is to bring the right people together, listen carefully, challenge assumptions, understand the organization's goals and risk preferences, and work with others to discover the best path forward.As Rick Williams puts it, leaders create the future through the decisions they make today.That is the heart of Create the Future Podcast with Rick Williams.About Tom DoorleyTom Doorley is the CEO of Sage Partners and has extensive experience as an entrepreneur, strategy advisor, senior leadership advisor, board member and operating manager. He co-founded Braxton Associates, which grew into a global consulting business before becoming part of Deloitte Consulting. Tom has also served in senior board and governance roles and authored Value-Creating Growth.Tom's work focuses on strategy, governance, growth and helping leaders turn important ideas into action and measurable impact.Learn more about Tom Doorley and Sage Partners through the links below.https://www.sagepartners.net/thomas-doorleyhttps://www.linkedin.com/in/tomdoorley/About Create the Future with Rick Williams PodcastCreate the Future with Rick Williams Podcast is a leadership podcast for CEOs, founders, business owners, senior executives and aspiring leaders.Rick Williams speaks with leaders about the difficult decisions, challenges, failures, turning points and experiences that shaped how they lead.The goal is simple: learn from the decisions other leaders have made so you can make better decisions yourself.If you're responsible for leading a company, growing an organization, managing people or making decisions that will shape the future, subscribe to Create the Future with Rick Williams Podcast.Remember: You create the future by the decisions you make today.
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    38 Min.
  • Ep#26 - How Leaders Make High-Stakes Decisions Before They Have All the Answers | Stephanie Oestreich, Managing Director, Myeloma Investment Fund | Rick Williams
    Sep 16 2026

    What would you do if you had the opportunity to fund a potentially transformative cancer treatment—but the science wasn't proven yet?

    For Stephanie Oestreich, PhD, MPA, this isn't a hypothetical question. As Managing Director of the Myeloma Investment Fund, she helps evaluate early-stage biotech companies developing innovative approaches to multiple myeloma. The challenge is balancing scientific potential, financial risk, due diligence, and—above all—the fund's ultimate mission: helping accelerate a cure for patients.

    In this episode of Create the Future Podcast with Rick Williams, Stephanie explains how she approaches some of the most difficult decisions in high-stakes investing.

    She shares why the fund's "North Star" is so important, how she evaluates opportunities when there is still significant uncertainty, and why the goal isn't simply to eliminate risk—but to understand, make it transparent, and find ways to mitigate it.

    Stephanie also takes us inside the investment process: analyzing the landscape, bringing in scientific, medical, legal, intellectual-property and financial expertise, conducting extensive due diligence, and ultimately bringing the information together for a composite decision by the investment committee.

    One of the most compelling leadership lessons comes from Stephanie's experience as a violinist. She describes the leader as a conductor—someone who doesn't need to personally play every instrument, but must understand enough about each contribution to bring the entire team together and create something greater than any individual could produce alone.

    You'll also hear how this approach applies to emerging technologies such as in vivo CAR-T, where the potential impact could be enormous but important questions remain unanswered. Stephanie explains how leaders can evaluate that kind of opportunity without pretending the risk doesn't exist.

    This conversation is ultimately about much more than biotech or investing. It's about decision-making under uncertainty, managing risk, aligning a team around a North Star, and having the courage to pursue opportunities where the outcome is not yet proven.

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    𝐀𝐁𝐎𝐔𝐓 𝐒𝐓𝐄𝐏𝐇𝐀𝐍𝐈𝐄 𝐎𝐄𝐒𝐓𝐑𝐄𝐈𝐂𝐇:

    Stephanie Oestreich, PhD, MPA, is Managing Director of the Myeloma Investment Fund (MIF), the venture philanthropy arm of the Multiple Myeloma Research Foundation. She leads the fund's investment strategy and brings more than two decades of experience across biopharma, biotech, business development, strategic alliances, venture investing, and healthcare innovation.

    Stephanie earned her PhD in biochemistry from Harvard Medical School and an MPA from Harvard Kennedy School. She has held leadership roles at companies including Novartis, Roche/Genentech, Galecto, Mnemo Therapeutics and Evotec, and has also worked in venture investing. She is additionally a faculty member at MIT and a semi-professional violinist who has performed with orchestras at Carnegie Hall and other international venues.

    The Myeloma Investment Fund invests in promising companies, clinical assets and technologies with the goal of advancing new therapies for multiple myeloma. It uses a venture-philanthropy model in which returns are reinvested into the fund to support future research and development.

    𝐀𝐁𝐎𝐔𝐓 𝐑𝐈𝐂𝐊 𝐖𝐈𝐋𝐋𝐈𝐀𝐌𝐒 & 𝐂𝐑𝐄𝐀𝐓𝐄 𝐓𝐇𝐄 𝐅𝐔𝐓𝐔𝐑𝐄 𝐏𝐎𝐃𝐂𝐀𝐒𝐓:

    Create the Future Podcast with Rick Williams is a leadership podcast for executives, entrepreneurs and leaders who are making difficult decisions that shape the future of their organizations—and sometimes their own lives.

    Host Rick Williams explores the real-world decisions behind leadership, growth, innovation, risk, culture and organizational change.

    Each episode features leaders who have faced consequential choices and shares the lessons, frameworks and experiences that can help other leaders make better decisions.

    Because the future isn't something we simply wait for.

    We create the future by the decisions we make today.

    Learn more about the Create the Future podcast at RickWilliamsLeadership.com

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    44 Min.
  • Ep#25 - From Burnout to Purpose: How Mary Grothe Made the Decisions That Changed Her Life | Mary Grothe, Founder & CEO of Sunday Salon | Rick Williams
    Aug 18 2026

    How do you make difficult decisions as a leader when your career, company, health, family, or future is at stake?

    In this episode of Create the Future with Rick Williams Podcast, Mary Grothe shares the difficult leadership and life decisions that took her from burnout, relentless business success and a painful company exit to a new life built around faith, family, service, purpose and freedom.

    Mary Grothe is the Founder & CEO of Sunday Salmon, a nonprofit in Castle Rock, Colorado, and the author of "Destination; Remarkable: Surviving the Dark Side of Success". She has built and scaled multiple companies, served as a chief revenue officer, and experienced firsthand the pressure that comes with high achievement and executive leadership.

    Her story raises an important question for every leader: How do you know when it is time to make a difficult decision—and how do you make that decision wisely?

    In this conversation, Mary explains the decision-making framework she now uses to evaluate difficult choices. She writes down the possible decisions, considers the potential short-term challenges and long-term outcomes, visualizes what life will look like after each decision, considers who else will be affected, and ultimately asks herself one critical question:

    Does it give me peace?

    Mary and Rick also explore the connection between leadership, burnout, personal identity, organizational responsibility and purpose. Mary shares why she believes leaders should not confuse who they are as individuals with their role as CEO or founder—and how building a strong leadership team helped her move away from carrying everything herself.

    In this episode, you'll learn:

    • How to make difficult decisions when the stakes are high

    • A practical decision-making framework for leaders and CEOs

    • How to evaluate the short-term challenges and long-term consequences of a decision

    • Why leaders should visualize the possible outcomes before making a major decision

    • How to recognize when success is coming at the expense of your well-being

    • How burnout can force leaders to reconsider what success really means

    • Why leaders should separate their personal identity from their company or job

    • How trusted advisors, spouses and leadership teams can improve decision-making

    • Why successful leaders don't try to make every decision alone

    • How delegation and a strong leadership team can reduce executive burnout

    • The role of faith, service and purpose in Mary's new leadership philosophy

    • How difficult seasons can ultimately lead to personal growth and a more meaningful life

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    About Mary Grothe:

    Mary Grothe is a faith-based leader, Founder & CEO of Sunday Salmon, bestselling author, keynote speaker and host of the Fearless Faith Radio Show. Her work focuses on leadership, faith, purpose, personal growth and using marketplace talents in service to others.

    Her book Destination; Remarkable: Surviving the Dark Side of Success explores the darker side of achievement and the journey toward a more meaningful definition of success.

    Learn more about Mary Grothe:

    https://www.marygrothe.com/

    Connect with Mary on LinkedIn:

    https://www.linkedin.com/in/marygrothe

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    About Create the Future with Rick Williams Podcast:

    Create the Future Podcast with Rick Williams is a leadership podcast about the decisions, experiences and lessons that shape leaders and organizations.

    Rick Williams speaks with business leaders, entrepreneurs and other accomplished professionals about the difficult decisions they have faced—and what those decisions taught them about leadership, business, resilience and creating the future.

    If you're a CEO, business owner, senior executive, entrepreneur or aspiring leader, subscribe to Create the Future Podcast with Rick Williams for conversations about making better decisions and becoming a more effective leader.

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    37 Min.
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