Takeaways

• Specialty coffee is a highly differentiated product.
• Consumer preferences significantly influence coffee marketing strategies.
• Words like 'rich' and 'smooth' resonate with coffee drinkers.
• Flavor notes serve a practical purpose in the coffee buying process.
• The NCA survey provides valuable insights into consumer behavior.
• Coffee drinkers may not align with industry-specific flavor descriptors.
• A balance of vague and specific terms can attract a wider audience.
• Sweet notes should be prioritized in flavor descriptions.
• Understanding consumer perspectives is crucial for effective marketing.
• Coffee tasting language should evolve to meet consumer needs.

The Written Blog

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Takeaways

• 2025 was a challenging year for the coffee industry.
• Market volatility led to unprecedented price fluctuations.
• Tariffs significantly impacted coffee imports and pricing.
• Small roasters faced immense pressure due to high costs.
• Unionization efforts are gaining traction in the coffee sector.
• Women in coffee are making significant strides in leadership roles.
• The specialty coffee market is evolving with consumer preferences.
• The importance of supporting smallholder producers is critical.

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Takeaways

• February is the busiest month for coffee buyers.
• Current market prices are experiencing a steep decline.
• The gap between current and future coffee prices is narrowing.
• Brazil's coffee crop forecast looks promising this year.
• Coffee stocks are slowly increasing, but still below optimal levels.
• Brazil's coffee consumption fell by 2.5% last year.
• No significant news from the White House meeting is a positive sign.
• Market dynamics can change rapidly, impacting prices.

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Takeaways

• Blending aims to create a coffee better than its individual components.
• Creating iconic blends is essential for brand identity.
• Marketing cannot compensate for poor blending practices.
• Consistency in blends fosters customer loyalty.
• Simplicity in coffee offerings can be more effective than complexity.
• Managing a limited number of offerings can enhance brand focus.
• Blending for price point is a critical consideration for roasters.

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Geletka Plus, Covoya's Creative Agency

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Takeaways

• 2025 was marked by unprecedented challenges in the coffee industry.
• Tariffs significantly impacted the cost structure for importers and roasters.
• The inverted market created disincentives to hold inventory.
• Financial strain affected even the largest players in the coffee sector.
• Current market trends indicate a potential recovery with more coffee availability.
• Adaptability and quick reactions are crucial for survival in the coffee business.
• New Year's resolutions should focus on improving accounts receivable management.
• Understanding market dynamics is essential for making informed business decisions.
• The importance of taking breaks and unplugging from the business was highlighted.
• The conversation emphasized the need for continuous learning and adaptation.

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Takeaways

• Costa Rica's commercial coffee history dates back to the 1830s.
• Producers initially struggled to find markets for their coffee.
• Direct trade routes were established by shipping entrepreneur William Le Lacheur.
• Costa Rican coffee was often exported through Chile to Europe.
• The lack of infrastructure hindered coffee distribution in early years.
• William Le Lacheur played a crucial role in connecting Costa Rican coffee to England.
• Costa Rican coffee producers were determined to improve their market situation.
• The legacy of Costa Rican coffee includes advancements in processing technology.
• Costa Rican coffee was recognized for its quality even before the specialty coffee movement.
• The determination of coffee producers has shaped the industry's evolution in Costa Rica.

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The Social Clip

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Takeaways

• Coffee forecasts are essentially opinions based on various data points.
• Mother nature plays a significant role in coffee production outcomes.
• Forecasts can vary widely and are often influenced by market sentiment.
• Understanding the factors behind forecasts is crucial for industry stakeholders.
• The coffee market is sensitive to changes in production estimates.
• Export trends from major coffee-producing countries impact global supply.
• Consumption patterns in countries like Brazil are changing significantly.
• Forecasts are not static and should be revisited regularly.
• Market prices are influenced by the balance of supply and demand.
• The coffee industry relies on a mix of scientific data and anecdotal evidence.

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