Takeaways

• Specialty coffee is a highly differentiated product.
• Consumer preferences significantly influence coffee marketing strategies.
• Words like 'rich' and 'smooth' resonate with coffee drinkers.
• Flavor notes serve a practical purpose in the coffee buying process.
• The NCA survey provides valuable insights into consumer behavior.
• Coffee drinkers may not align with industry-specific flavor descriptors.
• A balance of vague and specific terms can attract a wider audience.
• Sweet notes should be prioritized in flavor descriptions.
• Understanding consumer perspectives is crucial for effective marketing.
• Coffee tasting language should evolve to meet consumer needs.

The Written Blog

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Takeaways

• 2025 was a challenging year for the coffee industry.
• Market volatility led to unprecedented price fluctuations.
• Tariffs significantly impacted coffee imports and pricing.
• Small roasters faced immense pressure due to high costs.
• Unionization efforts are gaining traction in the coffee sector.
• Women in coffee are making significant strides in leadership roles.
• The specialty coffee market is evolving with consumer preferences.
• The importance of supporting smallholder producers is critical.

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Takeaways

• February is the busiest month for coffee buyers.
• Current market prices are experiencing a steep decline.
• The gap between current and future coffee prices is narrowing.
• Brazil's coffee crop forecast looks promising this year.
• Coffee stocks are slowly increasing, but still below optimal levels.
• Brazil's coffee consumption fell by 2.5% last year.
• No significant news from the White House meeting is a positive sign.
• Market dynamics can change rapidly, impacting prices.

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