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  • A podcast about podcasting

    A podcast about podcasting
    Apr 13 2021
    This week we're chatting all about why podcasting might be a great addition to your content strategy and how to get started. Grab a cup of something lovely and join us at the kitchen table as we share: The benefits of podcasting for both service and product businesses The apps we use to create our podcast The kind of content best suited to podcast format __ We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own.  We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place.  We’re here to help you succeed.  Visit the kitchen: http://www.inthekitchen.agency/ (http://www.inthekitchen.agency) Say hi: http://www.instagram.com/ideasinthekitchen (http://www.instagram.com/ideasinthekitchen)
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    25 Min.
  • Is content marketing still relevant?

    Is content marketing still relevant?
    Apr 6 2021
    This week we're chatting about why content forms the core of the work we do at In The Kitchen. Grab a cup of something lovely and join us at the kitchen table as we share: Why content should be part of every small business marketing strategy Mistakes to avoid when creating content How to design effective content journeys Book a content strategy session here: https://www.inthekitchen.agency/content-strategy-session (https://www.inthekitchen.agency/content-strategy-session) __ We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own.  We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place.  We’re here to help you succeed.  Visit the kitchen: http://www.inthekitchen.agency/ (http://www.inthekitchen.agency) Say hi: http://www.instagram.com/ideasinthekitchen (http://www.instagram.com/ideasinthekitchen)
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    33 Min.
  • Using Klaviyo to grow your e-commerce

    Using Klaviyo to grow your e-commerce
    Mar 30 2021
    This week we're chatting all about why we love Klaviyo and how we use it to increase e-commerce revenue with ease. Grab a cup of something lovely and join us at the kitchen table as we share: Why Klaviyo is different to other eCRM software The core email strategies we implement for our clients How Klaviyo can help join together your wider digital strategy __ We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own.  We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place.  We’re here to help you succeed.  Visit the kitchen: http://www.inthekitchen.agency/ (http://www.inthekitchen.agency) Say hi: http://www.instagram.com/ideasinthekitchen (http://www.instagram.com/ideasinthekitchen)
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    22 Min.
  • Taking the leap into entrepreneurship

    Taking the leap into entrepreneurship
    Mar 23 2021
    This week we're chatting about the lessons we've learnt from our own entrepreneurial journey and sharing some tips for anyone thinking of starting their own business. Grab a cup of something lovely and join us at the kitchen table as we share: The motivations and struggles behind starting our own businesses The key things to consider if you're thinking about stepping into entrepreneurship What we would do differently if we started over __ We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own.  We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place.  We’re here to help you succeed.  Visit the kitchen: http://www.inthekitchen.agency/ (http://www.inthekitchen.agency) Say hi: http://www.instagram.com/ideasinthekitchen (http://www.instagram.com/ideasinthekitchen)
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    28 Min.
  • Optimising product pages to improve conversions

    Optimising product pages to improve conversions
    Mar 16 2021
    This week we're chatting all about product pages and sharing our top tips and strategies to make them work harder fo your business. Grab a cup of something lovely and join us at the kitchen table as we share: Why product page optimisation is important How product pages fit into your customer journey Customer behaviour that can affect how your product pages perform 6 strategies for optimising your product pages __ We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own.  We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place.  We’re here to help you succeed.  Visit the kitchen: http://www.inthekitchen.agency/ (http://www.inthekitchen.agency) Say hi: http://www.instagram.com/ideasinthekitchen (http://www.instagram.com/ideasinthekitchen)
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    26 Min.
  • Email marketing strategies to build connection in your business

    Email marketing strategies to build connection in your business
    Mar 14 2021
    This week we're chatting all about email and why we think it forms the core of your digital marketing ecosystem. Grab a cup of something lovely and join us at the kitchen table as we share: Why email is still just as relevant as ever The ethical considerations of using email marketing 5 steps towards building better connection through email Book your email strategy session here: https://www.inthekitchen.agency/email-strategy-session (https://www.inthekitchen.agency/email-strategy-session ) __ We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own.  We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place.  We’re here to help you succeed.  Visit the kitchen: http://www.inthekitchen.agency/ (http://www.inthekitchen.agency) Say hi: http://www.instagram.com/ideasinthekitchen (http://www.instagram.com/ideasinthekitchen)
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    29 Min.
  • Ep 6: Why Feminist Entrepreneurship Matters

    Ep 6: Why Feminist Entrepreneurship Matters
    Mar 7 2021
    This week we're sharing some of the books we've been reading during lockdown + we're chatting all about why feminist entrepreneurship is something we should all be talking about. Grab a cup of something lovely and join us at the kitchen table as we share: A fun project we've been working on (one for the book lovers out there) What we've bene reading during lockdown Why feminist entrepreneurship is important Alternatives to the patriarchal business model, that benefit us all __ SHOWNOTES:The InTheKitchen Bookshop: https://uk.bookshop.org/shop/inthekitchen Double X Economy: https://uk.bookshop.org/a/5945/9780571337576 Work like a woman: https://uk.bookshop.org/a/5945/9781784163624 __ We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own.  We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place.  We’re here to help you succeed.  Visit the kitchen: http://www.inthekitchen.agency/ (http://www.inthekitchen.agency) Say hi: http://www.instagram.com/ideasinthekitchen (http://www.instagram.com/ideasinthekitchen)
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    29 Min.
  • Ep 5: Launching an apparel/merch range

    Ep 5: Launching an apparel/merch range
    Dec 19 2020
    This week we're sharing another behind the scenes episode as Gemma chats about her experience of launching an apparel/merch range and creating a new revenue stream for her brand. Grab a cup of something lovely and join us at the kitchen table as we share: Insights from adding a new revenue stream to an existing personal brand The importance of a strong brand story How to deal with negativity online Why feminism is important to entrepreneurship __ Shownotes Feminist apparel: www.gemmasands.co.uk/the-store Book recommendation: https://uk.bookshop.org/books/the-double-x-economy-the-epic-potential-of-empowering-women-shortlisted-for-the-2020-royal-society-inisght-investment-science-9780571337569/9780571337569 (The Double X Economy) __ We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own.  We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place.  We’re here to help you succeed.  Visit the kitchen: http://www.inthekitchen.agency/ (http://www.inthekitchen.agency) Say hi: http://www.instagram.com/ideasinthekitchen (http://www.instagram.com/ideasinthekitchen)
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    28 Min.