Send us a text

In this episode, I’m sitting down with Katina Poe, a Houston-based midwife and founder of Amina Idir Midwifery. Katina specializes in curating dream home birth experiences with her team, providing prenatal, birth, and postpartum care for expecting moms.

Like many business owners, Katina has been working hard behind the scenes but needed clarity on how to showcase her services online in a way that attracts steady clients and builds trust. That’s where this live social media audit comes in.

Together, we reviewed her Instagram profile top-to-bottom — from her bio and highlights to her content strategy — and mapped out practical steps to help her position herself as the go-to midwife for Houston moms.

✨ In this episode, you will learn:

• How to use keywords in your name + bio so you actually show up in search
• The role of highlights as a client resource library (and which ones every service provider should have)
• Easy content ideas for sensitive industries where client privacy matters
• Why behind-the-scenes + storytelling content builds credibility and trust
• The 40/40/20 content mix that makes your page feel professional and relatable
• How to overcome camera shyness and create engaging talking head videos

If you’ve been struggling with consistency or confidence on Instagram, Katina’s audit will give you the practical next steps to tighten up your profile and start marketing your services with ease.

____________________________

🔗 Let’s Connect!
Instagram: @cd.creativeco | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here!

📝 Book your FREE Social Media Audit: www.cdcreativecoagency.com/audit

📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

🎧 Don’t Forget to Subscribe & Leave a Review!

Send us a text

If you’ve been stuck on the Instagram or TikTok hamster wheel chasing algorithms, this episode is your sign to slow down and start building a marketing system that works for you long after you log off.

I’m joined by Camille Kurtenbach — Pinterest strategist, manager, and host of the Pinterest Coffee Chats podcast. Camille helps business owners simplify their marketing and turn content into sustainable visibility that keeps driving clicks, leads, and sales month after month.

In this episode, you will learn:

• Why Pinterest belongs in the same category as Google, not Instagram
• How to set up an optimized profile and boards so your pins actually rank
• What types of content (reels, carousels, blogs, podcasts, YouTube) repurpose best on Pinterest
• How to use keywords to drive saves and outbound clicks
• The metrics that really matter (and which ones don’t)
• A simple workflow that makes Pinterest marketing sustainable, not overwhelming

If you’re ready to add Pinterest into your marketing ecosystem and finally get off the content hamster wheel, this episode will show you exactly how to get started.

Turn Your Existing Content into Evergreen Traffic & Sales with Pinterest [FREE DOWNLOAD]: https://positivityplatform.mykajabi.com/money-making-machine

Connect with Camille on Instagram: https://www.instagram.com/positivity_platform_/?hl=en

Pinterest Coffee Chats Podcast: https://podcasts.apple.com/us/podcast/pinterest-coffee-chats/id1808997446

____________________________

🔗 Let’s Connect!
Instagram: @cd.creativeco | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here!

📝 Book your FREE Social Media Audit: www.cdcreativecoagency.com/audit

📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

🎧 Don’t Forget to Subscribe & Leave a Review!

Send us a text

Yall already know one of my favorite things to do on the podcast is a live social media audit and in this episode, I had the honor of doing one with my friend El-Elyon, an award-winning trademark attorney and bar exam coach.

Elle is actually the attorney who helped me trademark The Side HustlHER Podcast®, so bringing her into the “hot seat” felt full circle. In this conversation, we walked through her Instagram profile and broke down what’s working, what could be stronger, and how she can start showing up more consistently online.

✨ In this episode, you will learn:

• Why your Instagram bio and usernames are very important
• How to create highlights and pinned posts that act as mini sales funnels
• The simple way to start creating content when you’re short on time
• Storytelling strategies that turn client wins into engaging posts
• How to use B-roll and behind-the-scenes content to build trust
• Why adding clear calls to action on every post boosts conversions

If you’ve ever struggled with consistency on social media, or if you know your profile could work harder for you, this episode is packed with practical tips you can implement right away.

👉 Connect with Elle on Instagram: @elelyonesq

____________________________

🔗 Let’s Connect!
Instagram: @cd.creativeco | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here!

📝 Book your FREE Social Media Audit: www.cdcreativecoagency.com/audit

📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

🎧 Don’t Forget to Subscribe & Leave a Review!