Most real estate agents think consumers care about their marketing, branding, and social media presence. The truth is they do not. In this episode of Consumed, Lance Pendleton breaks down the five biggest myths agents believe and explains how those myths quietly damage trust with buyers and sellers.

By listening to real consumer feedback, this episode shows agents how to move away from sales tactics and toward true partnership, clarity, and guidance.

Listen now and rethink how you connect with buyers and sellers in today's market.

This podcast is produced by Content Supply.
https://www.contentsupply.com/

Stop letting outdated advice hurt your business! Most agents operate under five major misconceptions about what consumers want from them. Are you pouring energy into social media, generic newsletters, and brokerage branding that clients simply disregard? Host Lance Pendleton shares surprising insights from consumer panels, showing you what clients actually want and what's really driving their decisions. Discover why your marketing pitch might be ineffective and what the single most important word is that defines a successful agent-client engagement. Get the crucial reality check you need today to stop chasing junk strategies and start building the real client partnerships that lead to long-term success.

You should listen right now to stop wasting time and money on real estate marketing tactics that consumers actively ignore. This episode delivers the unfiltered truth from consumer focus groups, telling you exactly why your social media, generic newsletters, and brokerage-focused pitches are failing to connect. You'll get an urgent course correction to shift your entire strategy away from outdated industry myths and towards the one word that actually drives client choice and lasting business: partnership.

Produced by Content Supply

In this episode of Consumed, Lance does what the industry almost never does. He gives the mic to an actual consumer. First time buyer Myrddin McHugh walks through how he bought his home in Omaha at the peak of the 2021 seller's market, what he did first, where he went for information, and how it felt to navigate the largest financial decision of his life with a friend who did real estate as a side hustle.

Lance breaks down the biggest takeaways for agents, including the importance of having a clear roadmap, explaining fiduciary duty, improving onboarding and communication, and marketing yourself in a way that reflects expertise, not just activity.

If you want to stop guessing what buyers think and actually hear it from their own mouth, this episode is non-negotiable. You will get a raw look at how even smart, capable consumers feel confused by commissions, blindsided by fees, and under informed about the process. More importantly, you will walk away with specific ways to improve your onboarding, communication, and marketing so that clients see you as a true guide, not just someone who opens doors and forwards links.

To learn more about Matterport visit us: https://matterport.com/podcast

This podcast is produced by Two Brothers Creative.

In this episode of Consumed, Lance sits down with Sunny Lake Hahn, one of the most experienced and unfiltered voices in real estate. Sunny has worked every angle of the industry: MLSs, associations, brokerages, portals, PropTech, and as both an agent and a consumer. This conversation cuts through the noise and reveals what buyers and sellers actually want from agents today.

If you're tired of surface-level training and want to hear the truth from someone who has seen the industry from every seat in the house, this episode is for you.

To learn more about Matterport visit us: https://matterport.com/podcast

This podcast is produced by Two Brothers Creative.

The real estate industry has a core problem, and it's not the market. Agent Lance Pendleton argues that it's the toxic agent-client relationship. Agents often try to "prove their value," but this creates an "us versus them" dynamic. This episode explains why shifting your mindsetfrom "salesperson" to "guide" can lead to healthier partnerships, less stress, and more success. Discover the single most effective way to set expectations and redefine your role in the real estate process.

Listen to this episode if you are tired of feeling frustrated and stressed in your agent-client relationships. You will discover the single biggest mistake you are making and learn a new approach that will immediately improve your partnerships with consumers, making your job less stressful and more effective.

To learn more about Matterport visit us: https://matterport.com/podcast

This podcast is produced by Two Brothers Creative.

Are you ready to become a hybrid agent and revolutionize your real estate business? In this episode, we explore the power of blending traditional practices with technology to maximize impact in today's market.

Lance and Lucy discuss the challenges facing traditional agents and the opportunities presented by embracing technology. Emphasizing the importance of differentiation, consumer education, and utilizing technology to streamline processes and enhance client experiences.

This conversation also touches on the need for agents to actively explore and adopt new technologies to stay ahead of the curve and better serve their clients.

Discover how to become a hybrid agent and thrive in today's evolving real estate landscape.

Takeaways

• 71% of licensed real estate agents sold zero homes last year.

• The techniques used by successful agents differ from those who are not producing.

• The real estate industry is likely to get cleaned up over time.

• Traditional agents often focus on reactive problem-solving rather than proactive business development.

• Technology can serve as a key differentiator in real estate.

• Agents need to educate themselves and their clients about new technologies.

• Curiosity and exploration of technology can change perspectives.

• Investing in technology today can yield benefits for future listings.

• Simplifying processes with technology can enhance agent productivity.

• Agents should view technology as an opportunity rather than an obstacle.

To learn more about Matterport visit us: https://matterport.com/podcast

This podcast is produced by Two Brothers Creative.

Do real estate agents get paid too much? We tackle the controversial topic of agent compensation and explore how agents can better articulate their value to clients in this episode.

Lance and Lucy discuss the disconnect between consumer perception and the reality of what agents do, emphasizing the industry's lack of consumer education. Learn about the importance of transparency, differentiation, and demonstrating value through unique services and a client-centric approach.

Gain valuable insights on how to navigate the commission conversation and build trust with your clients.

Takeaways

• Compensation discussions often miss the point of consumer understanding.

• Consumers need to be educated about what agents do.

• The industry has a responsibility to inform consumers.

• Misleading practices in the industry hinder consumer education.

• Media representations of agents can distort public perception.

• Differentiation is key for agents to stand out.

• Branding and marketing strategies are essential for success.

• Listening to consumer needs can lead to better service offerings.

• Agents must communicate their unique value propositions.

• The average consumer has little understanding of agent responsibilities.

To learn more about Matterport visit us: https://matterport.com/podcast

This podcast is produced by Two Brothers Creative.

Is it time to declare "death" to Tip Tuesday and outdated market updates? In this episode we explore the changing landscape of real estate marketing and offer fresh strategies that actually work.

Lance and Lucy discuss the importance of humanizing your brand, building genuine connections, and showcasing your unique value proposition. Challenging traditional marketing tactics and encouraging agents to embrace innovative approaches that resonate with today's consumers.

Discover how to ditch the tired old strategies and create a marketing plan that sets you apart from the competition.

Takeaways

• The death of Tip Tuesday signifies a shift in marketing tactics.

• Every property deserves high-quality marketing efforts.

• Storytelling is crucial in engaging potential clients.

• Building trust is more important than credentials.

• Humanization in marketing helps create meaningful connections.

• Technology can enhance the real estate marketing experience.

• Differentiation is key in a competitive market.

• Agents should focus on personal connections over transactional relationships.

• Effective marketing requires understanding consumer needs.

• Authenticity in marketing fosters trust and engagement.

To learn more about Matterport visit us: https://matterport.com/podcast

This podcast is produced by Two Brothers Creative.