Most real estate agents think consumers care about their marketing, branding, and social media presence. The truth is they do not. In this episode of Consumed, Lance Pendleton breaks down the five biggest myths agents believe and explains how those myths quietly damage trust with buyers and sellers.

By listening to real consumer feedback, this episode shows agents how to move away from sales tactics and toward true partnership, clarity, and guidance.

Listen now and rethink how you connect with buyers and sellers in today's market.

This podcast is produced by Content Supply.
https://www.contentsupply.com/

Stop letting outdated advice hurt your business! Most agents operate under five major misconceptions about what consumers want from them. Are you pouring energy into social media, generic newsletters, and brokerage branding that clients simply disregard? Host Lance Pendleton shares surprising insights from consumer panels, showing you what clients actually want and what's really driving their decisions. Discover why your marketing pitch might be ineffective and what the single most important word is that defines a successful agent-client engagement. Get the crucial reality check you need today to stop chasing junk strategies and start building the real client partnerships that lead to long-term success.

You should listen right now to stop wasting time and money on real estate marketing tactics that consumers actively ignore. This episode delivers the unfiltered truth from consumer focus groups, telling you exactly why your social media, generic newsletters, and brokerage-focused pitches are failing to connect. You'll get an urgent course correction to shift your entire strategy away from outdated industry myths and towards the one word that actually drives client choice and lasting business: partnership.

Produced by Content Supply

In this episode of Consumed, Lance does what the industry almost never does. He gives the mic to an actual consumer. First time buyer Myrddin McHugh walks through how he bought his home in Omaha at the peak of the 2021 seller's market, what he did first, where he went for information, and how it felt to navigate the largest financial decision of his life with a friend who did real estate as a side hustle.

Lance breaks down the biggest takeaways for agents, including the importance of having a clear roadmap, explaining fiduciary duty, improving onboarding and communication, and marketing yourself in a way that reflects expertise, not just activity.

If you want to stop guessing what buyers think and actually hear it from their own mouth, this episode is non-negotiable. You will get a raw look at how even smart, capable consumers feel confused by commissions, blindsided by fees, and under informed about the process. More importantly, you will walk away with specific ways to improve your onboarding, communication, and marketing so that clients see you as a true guide, not just someone who opens doors and forwards links.

To learn more about Matterport visit us: https://matterport.com/podcast

This podcast is produced by Two Brothers Creative.