Constellation Brands: From Bulk Wine to Beer Empire - $STZ Titelbild

Constellation Brands: From Bulk Wine to Beer Empire - $STZ

Constellation Brands: From Bulk Wine to Beer Empire - $STZ

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Ever wondered how a scrappy wine bottler from upstate New York became the powerhouse behind Corona and Modelo—the beers that toppled Bud Light from America’s top spot? The Constellation Brands journey is one of bold pivots, relentless acquisitions, and a knack for reshaping entire industries, from bulk wine beginnings to dominating beer coolers and venturing into spirits and cannabis. Dive in to uncover the family drama, strategic bets, and business lessons that fuel this $30-billion empire—learn how vision and transformation can turn humble roots into a global portfolio spanning every celebration, and why Constellation’s evolution is essential reading for anyone curious about the forces shaping what we drink.

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  • Constellation Brands: From Bulk Wine to Beer Empire
    • I. Cold Open & The Big Picture
    • II. Origins: The Sands Family Wine Business (1945–1972)
    • III. The Second Generation: Richard Sands Takes Charge (1973–1999)
    • IV. The Transformation Years: Building Scale (2000–2007)
    • V. The Game-Changing Deal: Corona & Modelo Acquisition (2013)
    • VI. Building the Beer Empire (2013–2020)
    • VII. The Cannabis Bet & Other Adventures (2017–Present)
    • VIII. Modern Era: Market Position & Challenges (2020–2025)
    • IX. Playbook: Business & Investing Lessons
    • X. Power & Business Quality Analysis
    • XI. Grading & Final Thoughts
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