In this episode of Comfort Walk and Talk, the team discusses the exciting revamp of their digital presence, including their website and online marketing strategies. Host and company leader introduces the core team members—Natasha, Nathan, Dee, Alana, and Ben—who played pivotal roles in transforming the company's approach to market across various brands. The conversation highlights the newly launched Comfort Concierge program, designed to provide luxury service and ensure that customers have an exceptional shopping experience. The team emphasizes the importance of authenticity in customer reviews, ensuring that feedback comes from genuine users of their products. Tune in to learn about the innovative changes aimed at enhancing customer satisfaction and loyalty.

Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://www.thecomfortco.com.au/

Follow The Comfort Co:

https://www.thecomfortco.com.au/

https://www.instagram.com/the.comfortco

https://www.facebook.com/TheComfortCoOfficial

https://www.youtube.com/@TheComfortCo.Footwear

Timestamps:

[00:00:00] Intro.

[00:00:32] Luxury service and customer experience.

[00:05:53] Comfort Concierge Program.

[00:08:08] SizeRite and shoe fitting.

[00:12:27] In-house development versus agency partnerships.

[00:16:08] Marketplace for comfort.

[00:17:33] Loyalty program benefits for customers.

[00:21:39] Ambassador Marketing program.

[00:25:34] In-house advertising strategies.

[00:31:01] Bundling products for customers.

[00:31:32] Starter pack for plantar fasciitis.

In this episode of Comfort Walk and Talk, hosts Jeff, Allanah, and Ben delve into the unique approach of Comfort Co. in working with partners. They emphasize the importance of integrating online activities with partner stores rather than competing with them. The discussion highlights the commitment to being easy to deal with, addressing common challenges like stock issues, and the significance of strong relationships with partners. Tune in to discover how Comfort Co. strives to enhance the retail experience while supporting their partners every step of the way.

Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://www.thecomfortco.com.au/

Follow The Comfort Co:

https://www.thecomfortco.com.au/

https://www.instagram.com/the.comfortco

https://www.facebook.com/TheComfortCoOfficial

https://www.youtube.com/@TheComfortCo.Footwear

Timestamps:

[00:00:00] - Intro.

[00:01:11] Easy to deal with partners.

[00:05:08] Sales team importance in B2B.

[00:08:33] Partner experience and growth.

[00:10:20] Store locator benefits for customers.

[00:15:03] Exclusive foot scanning experience.

[00:19:20] Access to marketing content.

[00:21:19] Podiatry's influence on shoe sales.

[00:24:31] Collaboration for marketing strategies.

[00:28:03] Wellness socks for incremental revenue.

[00:31:22] Comfort footwear revenue potential.

In this episode of The Comfort Walk and Talk, hosts Jeff, Allanah, and Ben take a deep dive into the heart of their brand portfolio—unpacking the purpose and philosophy behind each one. From the accessible legacy of Scholl, to the everyday-friendly innovation of Vita Sole, the fashion-meets-function style of Vionic, and the custom orthotic-friendly fit of Revere, each brand is built around their shared commitment to comfort, support, and stylish design. Learn how these brands speak to different lifestyles, age groups, and needs, while all staying true to their “comfort recipe” of arch support, cushioning, and perfect fit.

Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://www.thecomfortco.com.au/

Follow The Comfort Co:

https://www.thecomfortco.com.au/

https://www.instagram.com/the.comfortco

https://www.facebook.com/TheComfortCoOfficial

https://www.youtube.com/@TheComfortCo.Footwear

Timestamps:

[00:00:00] - Intro.

[00:01:25] – Why the company created multiple brands

[00:03:08] – Introducing Scholl: the legacy and accessibility of foot care

[00:07:40] – Alana and Ben share what Scholl means to them

[00:11:12] – Vita Sole: comfort for the everyday lifestyle

[00:14:30] – Making Vita Sole appealing to all ages

[00:17:42] – Vionic: arch support with fashion flair

[00:20:55] – The podiatry story behind Vionic

[00:23:50] – Revere: the most customizable and supportive sandal brand

[00:27:00] – Why customers and podiatrists love Revere

[00:29:48] – Global reach and wrapping up the brand journey