Your background is not a liability. In this episode, I sit down with Jerry Van Leeuwen, a former paramedic turned real estate team leader out of Waterloo, Canada, who took every skill he built on the hardest days of other people’s lives and turned it into a serious competitive advantage in this business.

We get into Jerry’s origin story, from growing up on a farm to running EMS calls to walking into his very first closing and having to run full conflict resolution between a buyer and a seller. We talk about why the best marketer wins, why learning to write ads may be the fastest way to become a world-class marketer, and how Jerry is using AI to become more human, not to replace the human side of the business.

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* Discover How Agents Are Using Funnels, Content & AI to Predictably Close 4+ Deals a Month. Save your seat for the webinar: 7FigureBP.com

* Instagram, LinkedIn, and Facebook: @johnkitchenscoach

Laura Justice has done just about every job real estate has to offer. She has spent over 30 years in this business, 17 of them in leadership and coaching. Today she leads the Incorvaia Team, 69 agents on pace to close over 600 units this year, with a goal of 100 agents by the end of next year.

But this hot seat isn’t about the growth. It’s about what that growth is costing her. Laura’s constraint is time. She’s still the source instead of the resource, saying yes to everything and no to nothing. In this episode of Coffee and Coaching, we unpack how she’s using systems, leverage, and leadership to buy that time back. That includes systems that duplicate, tools like Sisu, and handing training to the rising leaders already on her team. We also cover a breakthrough moment mid-conversation: using AI to clone yourself.

Key Topics Covered

* Why Laura runs a 60/40 split between coaching and personal production, and why staying in production keeps her sharp

* The Monday through Wednesday training cadence, including “Technique Tuesday,” that powers the team’s onboarding and agent development

* What a system really is: anything you’ll do more than once, documented so someone else can run it without you

* How tracking takes the “hallucination” out of real estate leadership

* Why so many agents are frozen in today’s market, and why new agents can be the path of least resistance

* Asking “Is it a system, a tool, a model, or a person?” before defaulting to a new hire

* How plugging top performers into training creates a win-win, using a teammate who converts 23 to 40% of Zillow leads as an example

* The “clone yourself” moment: building an AI coach that coaches you the way you coach others

* Visionaries vs. get-it-done leaders, and which ones stay on a team for the long run

* Why the fear of building people up so much that they leave is usually backwards

“I can’t be more bought in than they are.” - Laura Justice

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* Ready to get clear on where your business is going? Book a call with me at 7figurecall.com

* Download the AI & Leverage Toolkit now and uncover your biggest leverage opportunities at audit.7FigureBP.com

* Discover How Agents Are Using Funnels, Content & AI to Predictably Close 4+ Deals a Month. Save your seat for the webinar: 7FigureBP.com

* Instagram, LinkedIn, and Facebook: @johnkitchenscoach

Travis Wright came from 14 years of meth addiction, two shootings, and a rehab program in Cache, Oklahoma, where he started over from nothing. Three and a half years after getting his real estate license, he is an eXp ICON agent, a Top 250 producer nationally, and closed 47 transactions in 2025.

In this episode, I sit down with Travis Wright, a fellow Lawton, Oklahoma native, to unpack what taking action in real estate really looks like when you start with no experience, no marketing background, and a lot to prove. He shares how he got four deals under contract in his first few weeks, how he stays in front of his sphere on Facebook, and how he built a full presentation for a builder in two days using AI tools.

This one goes deeper than tactics. We talk about fear, discipline, consistency, flow, and why asking for help may be the most underrated skill in this business.

“If my mind is saying no, I try to analyze if that no’s out of fear. And if it’s out of fear, I need to go for it.” — Travis Wright

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* Ready to get clear on where your business is going? Book your 7 Figure Audit at 7figurecall.com

* Download the AI & Leverage Toolkit now and uncover your biggest leverage opportunities at audit.7FigureBP.com

* Discover How Agents Are Using Funnels, Content & AI to Predictably Close 4+ Deals a Month. Save your seat for the webinar: 7FigureBP.com

* Instagram, LinkedIn, and Facebook: @johnkitchenscoach

This market isn’t moving in one direction, and that’s exactly what’s catching agents off guard. In this episode, I sit down with Stacey Lambright, a 29-year veteran, eight-time ICON Agent at eXp, and one of the most connected operators in the Midwest, to talk about what’s really happening on the ground right now.

Stacey is seeing listings that still sell in 30 days with multiple offers sitting right alongside REOs, short sales, and climbing days on market. We dig into why the COVID buyer bubble is quietly creating distressed inventory, how she uses absorption rate and carrying costs to guide sellers, why her value stack keeps growing, and what’s working right now with cash buyer leads and open houses. We also get into niche marketing, community, and how she’s putting AI to work in her business.

And here’s what stuck with me most: after nearly 30 years in this business, Stacey still walks into the room as a student.

Key Topics Covered

* Why getting in the right rooms matters more than ever, and what top producers discussed at the Top 250 mastermind

* The hybrid market: hot pockets that still sell fast next to rising days on market, REOs, and short sales

* How COVID-era appreciation and hard money lending are turning some recent buyers into distressed sellers

* New builds vs. existing homes, and how sellers of 3 to 5 year old homes can compete with builders who have corrected

* Using absorption rate, carrying costs, and data as the “straw person” in your listing presentation

* Growing your value stack: staging consultations, organizers for downsizers, and portfolio lender credits

* Cash buyer lead sources and how to script the call so you don’t break rapport

* Back to basics: why an open house is your chance to overcome objections the buyer’s agent won’t

* Staging in a winter market, and the fraction of a second you get to catch a buyer’s eye online

* “Relationships are in the niches”: farming, community events, and giving back to local nonprofits

* AI in the real estate business and the four levels of delegation

“The saying used to be work smarter and not harder. Well, now it’s both.” — Stacey Lambright

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* Ready to get clear on where your business is going? Book your 7 Figure Audit at 7figurecall.com

* Download the AI & Leverage Toolkit now and uncover your biggest leverage opportunities at audit.7FigureBP.com

* Instagram: @johnkitchenscoach

* LinkedIn: @johnkitchenscoach

* Facebook: @johnkitchenscoach

What do you do when you have all the pieces of a great business but no clear horizon to aim them at?

On this episode of Coffee and Coaching, Renee Velasquez is back on the hot seat. Renee has been in real estate since 2008 and has built an 18-plus year sphere-based business, plus an investment portfolio of seven short-term rental properties with an eighth potentially on the way. After caring for both of her parents through the end of their lives, she discovered a huge underserved opportunity: educating families through one of the most necessary, least talked about parts of real estate.

Renee doesn’t have a strategy problem. She has a clarity problem. We dig into why good is the enemy of great, why drifting kills momentum, and how a six-year horizon tied to her youngest child’s graduation can become the BHAG that turns momentum into direction. I also walk Renee through an AI exercise to uncover her unfair advantage and design the fastest market test to prove people will pay for it.

If you’ve ever felt like you have everything working but still can’t name exactly where you’re headed and by when, this episode is for you.

Key Topics Covered

* Renee’s origin story: getting licensed in 2008 and weathering both the crash and COVID

* Building a seven-property short-term rental portfolio alongside a sphere-based sales business

* How caring for aging parents revealed an underserved community of families and adult children

* The difference between a will that states intentions and the legal ability to carry them out

* “The broccoli problem”: making necessary but unsexy content something people want to watch

* Why 51% of home buyers now start their search on YouTube, and why most viewing happens on a TV

* Why good is the enemy of great, and how drifting and complacency stall growth

* Setting a BHAG: using a three-year and six-year horizon to create a dated destination

* Painkiller vs. vitamin: the three things people actually pay for (money, time, and status)

* An AI exercise to uncover your unfair advantage and design the cheapest market test for one real payment in seven days

* The duality opportunity: a consumer-facing education play plus training that equips other agents to serve families with empathy

“A vitamin can make you some money, but a painkiller gets you rich.” — John Kitchens

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* Ready to find your own clarity? Book your Clarity call at 7figurecall.com

* Download the AI & Leverage Toolkit now and uncover your biggest leverage opportunities at audit.7FigureBP.com

* Instagram: @johnkitchenscoach

* LinkedIn: @johnkitchenscoach

* Facebook: @johnkitchenscoach

In this episode, I sit down again with Rodolfo Carvalho and Nuno Batista, the first eXp Icon agents out of Portugal, for a five-year check-in on the discipline, consistency, and marketing obsession that took them from 35,000 in GCI to a projected 10X this year. Rodolfo and Nuno break down exactly what changed in their mindset and their daily habits, why they call it the honey badger approach, and how shifting from “best agent” to “best marketer” unlocked a level of growth most teams never reach. We also get into what real estate looks like outside the US and Canada, and why having the right mentor matters no matter where you’re doing business.

Key Topics Covered

* The Honey Badger Mentality — why discipline and consistency beat talent every time, and how Rodolfo and Nuno used it to chase a 10X year

* Green Blocks and Daily Non-Negotiables — Nuno’s exact time-blocking system for prospecting, follow-up, and content creation

* Thinking Like a Marketer, Not Just an Agent — how that mindset shift unlocked growth neither of them expected

* Celebrity Positioning and Local Authority — billboards, consistent video, and building recognition in a smaller market

* Sell It, Reinvest It — why reinvesting into marketing before it’s comfortable is non-negotiable for scaling

* Real Estate Outside the US — how Portugal’s lack of a shared MLS changes the game, and why listings (not buyers) drive predictable income

* The Value of a Mentor — why guidance matters more than access to tools alone

“Discipline and consistency will outperform talent every single time. The honey badger doesn’t care.” — John Kitchens

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Ready to build a plan for more freedom in your business?

* Head to 7figurecall.com and schedule your call today.

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* Follow us: Instagram @johnkitchenscoach · LinkedIn @johnkitchenscoach · Facebook @johnkitchenscoach

In this episode, Lindsay and I dig into the balancing act of running a team while staying in production, why quality of hire matters more than headcount, and how leverage, not more hustle, is the answer when you’re stretched too thin. Lindsay opens up about her struggle to delegate, the ego that gets in the way of letting go, and the shift from one-on-one coaching to small group “pods” that’s freeing up her time without losing her culture.

Key Topics Covered

Lindsay’s path into real estate, from bartending and door-to-door sales to building a 20-agent team; shifting the team’s hiring focus from quantity to quality (”ideal agent,” not just adding bodies); what’s driving their culture, including team events, one-on-one coaching, biweekly meetings, and marketing support for agents; the real rock in Lindsay’s shoe, protecting time for her own production while leading the team; my leverage framework, moving from one-on-one coaching to small pods and identifying which parts of the transaction actually fuel you; the reframe that fixes client pushback about delegating to team members; and why teams will matter even more as the market shifts.

“Lindsay didn’t need a lesson on hustle. She needed permission to protect the part of the business that actually fuels her.” — John Kitchens

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Ready to find your own leverage?

* Download the AI & Leverage Toolkit now and uncover your biggest leverage opportunities at audit.7FigureBP.com

* Book a clarity call at 7figurecall.com

* Follow John Kitchens Coach: Instagram @johnkitchenscoach · LinkedIn @johnkitchenscoach · Facebook @johnkitchenscoach

In this episode of the John Kitchens Coach Podcast Experience, John sits down with Ryan Smith, combat veteran and CEO of the Ryan Smith Home Selling Team, for a conversation on leading through adversity, hiring for grit, and why AI is about to separate the agents who thrive from the ones who get left behind. With nearly 20 years in the business and close to 4,000 transactions, Ryan brings a rare dual perspective — balancing an active military career with running a growing real estate team — and doesn’t hold back on what it actually takes to build (and rebuild) a winning culture.

Key Topics Covered:

* Staying intentional while juggling two demanding careers

* The data-driven decision to rebuild the team from the ground up

* Hiring for “humble, hungry, smart” — and why the driven part is hardest to spot upfront

* How agents self-select out when adversity hits, and what that reveals

* Leading people who can walk away vs. people who can’t

* The habits (dollar-productive activities, mastery of craft) that carry agents through a down market

* Ryan’s deep dive into AI — from P&L analysis to building a one-to-one nurture system for 30,000 contacts

* Where team leaders should start their own AI journey

“It doesn’t matter how many houses you sell, it doesn’t matter how many years you’re doing this — these things that you experience as a rookie still happen to me now, having done this for almost 20 years... It doesn’t end. It’s a career-long journey.” — Ryan Smith

Ready to think like a CEO? Book your strategy call at 7figurecall.com.