Can AI design your logo? If you are considering designing your logo with AI – listen to this podcast episode first with an experienced brand strategist (Seth Gray), brand identity designer (Chris Vogel) and growth strategist (Alaina Shearer).

About this episode:

Our guest, award-winning brand strategist, Seth Gray, joins Chris and Alaina to break down the pros and cons of designing a logo with AI. All three have decades of experience in brand identity design, and also brand strategy (ie, how to position your brand in the marketplace).

You'll also learn more about what goes into a branding project (spoiler: it's so much more than a logo). If you're a founder or CEO considering logo and brand identity creation or a refresh, you'll find this episode incredible beneficial.

Key Takeaways:

• The risks of designing with AI
• When to invest in a logo or wait
• Tips on what to do if you must use AI due to budget restraints
• What is a true brand identity project like when conducted by humans
• Why are human insights key to success for a brand identity
• The two most important things to watch out for in a new logo design (lol)

Seth Gray's Bio:

Seth works directly with founding teams to solve their toughest growth challenges. He's built revenue driving positioning strategy and GTM systems for companies most marketers struggle to operate in.

• A cloud-native telecom in a trust-hostile market.

• A B2B SaaS platform stuck in the wrong category.

• A sports SaaS company rebuilding its commercial engine mid-flight.

• An NIL marketplace in a category that didn’t exist yet.

• And I loved every minute of it all…

Different industries. Same underlying problems. Find Seth on LinkedIn at https://www.linkedin.com/in/sethgray/ or email him at seth@goodisnow.com

To work with Seth, Chris and Alaina visit http://www.goodisnow.com

Chris is facing a midlife crisis and finding his way out of it by - spoiler - creating content. If you've been a long time listener, you know how reticent Chris was to creating content and finding his voice so Alaina is quite overjoyed at this development. Listen to find out how to overcome your own content creation fears and just hit publish. You may also be inspired to kick your bucket list for good and teach the kids how to cook and clean.

Links we think you'll find handy:

Chris and Alaina's ad agency - Good Now
Chris' YouTube Channel - Watch Here

One year later... Alaina and Chris kick off Season 2 with Trevor Silva of My Cluck Hut to find out how he's been doing since Season 1.

How is My Cluck Hut's business since taking a stand against fascism? Have they lost business or grown? And how does Co-Founder and Content Creator Trevor Silva feel about it all? They discuss lessons learned, how Trevor is doubling down on even more values-driven content, and how My Cluck Hut has grown since November of 2024 when he posted his first "controversial" post.

Plus, Trevor clues Alaina & Chris into an unbelievable scoop - they're the first to hear about Trevor's newest product with a jaw dropping angle and a celebrity partnership that will have you laughing, cheering him on and hopefully, very inspired to find the symmetry between your branding and your values.

Follow Trevor on Instagram here https://www.instagram.com/mycluckhut

To find out more about Good Now, Alaina & Chris' brand strategy agency visit http://www.goodisnow.com

In this episode Alaina & Chris unpack how Citizen Rebel came to be, how the show and their partnership has evolved over the past year, and they review consumer protest against brands in 2025 and highlight celebrities who are speaking out.

Find Alaina & Chris at their branding and marketing agency, Good Now, for purpose-driven brands at http://www.goodisnow.com

Season 2 is coming in January 2026!

Alaina & Chris talk to Kenda Kistenmacher, founder or Kinda Kist Jewelry. Her political statement pieces: an IUD necklace, uterus necklace and safety pin necklace, have attract influencers to her brand while also raising money for their causes. She walks us through how she made the pivot into the political, and why. The episode also dives into marketing strategies to bring the political to life, while balancing the non-political messaging from your brand.

Shop Kenda's Jewelry: http://www.kendakist.com
Follow Kenda Kist Jewelry on Instagram: https://www.instagram.com/kendakistjewelry/

To connect with Alaina & Chris about their branding and marketing agency, or to see our brand archetype decks and Find Your Voice Cohorts visit http://www.goodisnow.com

What if brands like McDonald's or Disney actually stood up for their values? Alaina and Chris go down a rabbit hole of imagining a world in which values trumped profits. And, Alaina updates Chris on the Portland Frog and new symbols for the movement that have emerged since their popular flag episode.

Need branding or marketing? Visit Alaina & Chris' agency, Good Now: http://www.goodisnow.com
To join a Find Your Voice Cohort visit: http://www.goodisnow.com/classes

Connect with Alaina on LinkedIn
Connect with Chris on LinkedIn

This episode unpacks Chris' very first viral post and the trolls that followed. Alaina has trolls of her own, and one actually got to her this time.

Listen if you'd like to learn how to manage viral posts and handle trolls with grace.

Follow Alaina on LinkedIn: https://www.linkedin.com/in/alainashearer/
Follow Chris on LinkedIn: https://www.linkedin.com/in/christophervogel/
Learn more about Alaina & Chris' agency - Good Now - at http://www.goodisnow.com

Every one of us has a role to play in the movement against fascism and hatred. In this episode, we dive into the inspiring journey of Beth Mathews, a graphic designer and activist who has been taking a stand for years.

Beth shares her experiences working with refugees, her passion for vintage design, and her impactful projects like the Mom Bag initiative. We also explore how designers can use their skills for activism and the importance of speaking out against injustice. Join us for a conversation filled with creativity, courage, and community engagement.

Visit Beth at her website: http://www.bethmathews.com

Subscribe to Beth's Substack: https://bethmathews.substack.com/

To find Alaina & Chris visit http://www.goodisnow.com