Can AI design your logo? If you are considering designing your logo with AI – listen to this podcast episode first with an experienced brand strategist (Seth Gray), brand identity designer (Chris Vogel) and growth strategist (Alaina Shearer).

About this episode:

Our guest, award-winning brand strategist, Seth Gray, joins Chris and Alaina to break down the pros and cons of designing a logo with AI. All three have decades of experience in brand identity design, and also brand strategy (ie, how to position your brand in the marketplace).

You'll also learn more about what goes into a branding project (spoiler: it's so much more than a logo). If you're a founder or CEO considering logo and brand identity creation or a refresh, you'll find this episode incredible beneficial.

Key Takeaways:

• The risks of designing with AI
• When to invest in a logo or wait
• Tips on what to do if you must use AI due to budget restraints
• What is a true brand identity project like when conducted by humans
• Why are human insights key to success for a brand identity
• The two most important things to watch out for in a new logo design (lol)

Seth Gray's Bio:

Seth works directly with founding teams to solve their toughest growth challenges. He's built revenue driving positioning strategy and GTM systems for companies most marketers struggle to operate in.

• A cloud-native telecom in a trust-hostile market.

• A B2B SaaS platform stuck in the wrong category.

• A sports SaaS company rebuilding its commercial engine mid-flight.

• An NIL marketplace in a category that didn’t exist yet.

• And I loved every minute of it all…

Different industries. Same underlying problems. Find Seth on LinkedIn at https://www.linkedin.com/in/sethgray/ or email him at seth@goodisnow.com

To work with Seth, Chris and Alaina visit http://www.goodisnow.com

Chris is facing a midlife crisis and finding his way out of it by - spoiler - creating content. If you've been a long time listener, you know how reticent Chris was to creating content and finding his voice so Alaina is quite overjoyed at this development. Listen to find out how to overcome your own content creation fears and just hit publish. You may also be inspired to kick your bucket list for good and teach the kids how to cook and clean.

Links we think you'll find handy:

Chris and Alaina's ad agency - Good Now
Chris' YouTube Channel - Watch Here

One year later... Alaina and Chris kick off Season 2 with Trevor Silva of My Cluck Hut to find out how he's been doing since Season 1.

How is My Cluck Hut's business since taking a stand against fascism? Have they lost business or grown? And how does Co-Founder and Content Creator Trevor Silva feel about it all? They discuss lessons learned, how Trevor is doubling down on even more values-driven content, and how My Cluck Hut has grown since November of 2024 when he posted his first "controversial" post.

Plus, Trevor clues Alaina & Chris into an unbelievable scoop - they're the first to hear about Trevor's newest product with a jaw dropping angle and a celebrity partnership that will have you laughing, cheering him on and hopefully, very inspired to find the symmetry between your branding and your values.

Follow Trevor on Instagram here https://www.instagram.com/mycluckhut

To find out more about Good Now, Alaina & Chris' brand strategy agency visit http://www.goodisnow.com