Most people think AI will just make their jobs more efficient.

Christopher Lochhead thinks it's about to make their jobs extinct.

Christopher returns to the show for the third time. The co-creator of Category Pirates and author of Play Bigger believes we're witnessing the end of the knowledge worker era - the 70-year period where getting paid meant applying existing knowledge to solve problems.

AI can now do that better, faster, and cheaper than any human. But he believes this creates the greatest opportunity in human history. The future belongs to what he calls "creator capitalists" - people who use AI and human creativity to build entirely new things of value.

TALKING POINTS:

• Native analogue vs native digital humans
• The death of knowledge workers
• Creator capitalists - how to use AI and human creativity to build new things of value
• Discovering your superpower - what people come to you for and how to monetise it
• Why creativity got beaten out of you
• Building your moat in an AI world

LINKS:

Christopher's LinkedIn

Category Pirates

Play Bigger

The Existing Marketing Trap

High Agency

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Ollie on Work

Ollie's LinkedIn

Ollie on Work newsletter

My Book Work/Life Flywheel, was shortlisted for the Business Book Awards 2024. You can order your copy HERE (UK) or HERE (US).

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