In this conversation, Kasey Wiese, the Director of E-commerce at Liberty Safe, shares insights into her role and the challenges of leading an e-commerce team. She discusses the importance of prioritization, delegation, and emotional resilience in leadership. Kasey emphasizes the need for a culture of experimentation and the complexities of personalization in e-commerce. She also reflects on the stress of Black Friday and Cyber Monday, the significance of trust and communication in leadership, and the value of implementing best practices from the Baymard Institute. Kasey's experiences highlight the evolving landscape of e-commerce and the continuous learning required to succeed in this field.

Want any help improving Revenue Per Visitor? Check out https://Mobile1st.com

Interested in talking to Justin or getting on the show, find him on Linkedin: https://www.linkedin.com/in/justinaronstein/

Takeaways

• Kasey Wiese is focused on growing e-commerce at Liberty Safe.
• Prioritization is key in leadership roles, focusing on controllable factors.
• Delegation depends on the touch required for each role.
• In-house development can be more efficient during critical times.
• Emotional resilience is crucial in handling failures and mistakes.
• Creating a culture of experimentation is essential for growth.
• Personalization in e-commerce can be tricky and often misapplied.
• Black Friday and Cyber Monday present unique challenges for e-commerce leaders.
• Trust and communication are vital for effective leadership.
• Implementing best practices from Baymard can significantly improve user experience.

This is the first episode of Season 2. Episodes in season 2 will be released weekly and will be 30 minutes long.

In this episode, Garrett Peters, CEO and co-founder of Duncan and Stone Paper Company, shares insights into his daily responsibilities, the challenges of running an e-commerce business, and the lessons learned from failures. He discusses the importance of breaking down new tasks into manageable steps, the significance of building a strong team, and the strategies for future growth, including influencer marketing and optimizing Amazon sales.

Want help hitting your 2026 goals by increasing revenue per visitor? Checkout Mobile1st.com.

Takeaways

• The role of a CEO involves wearing many hats and handling various tasks.
• Finding joy in unexpected aspects of the job can lead to personal growth.
• Breaking down new challenges into smaller steps is crucial for success.
• Learning from failures is an essential part of the entrepreneurial journey.
• E-commerce requires more time and energy than initially anticipated.
• Building a team that works on their passions can enhance productivity.
• Outsourcing tasks can free up time for more critical responsibilities. I
• Influencer marketing is becoming increasingly important for brand growth.
• Intentionality in marketing strategies can lead to better results. -
• Understanding the business's financial health is vital for future planning.

• (00:00:00) - Ecommerce Growth Podcast
• (00:00:47) - How to Be a CEO of a Startup e-Commerce Company
• (00:01:53) - Is there any part of your job you feel like you maybe would
• (00:03:17) - President and CEO: Newness
• (00:03:37) - How To Start a New Business?
• (00:07:28) - Duncan and Stone: Becoming an Amazon Company
• (00:08:33) - How To Start a Business in E-Commerce
• (00:10:45) - Sen. Rand Paul on Momentum
• (00:11:44) - Duncan & Stone: On Paid Media, SEO & Influencer
• (00:14:58) - The Importance of Controlling the Business
• (00:18:48) - A Few Thoughts On Starting a Business
• (00:22:44) - TikTok, Amazon: Where Are You Going?
• (00:23:52) - Marketing Executive on Facebook Paid Media
• (00:24:56) - TikTok Shop: Best Influencer Marketing Strategy
• (00:27:35) - How to Manage a Small Business

In this conversation, Jonah, the director of commerce and growth at ProShop, discusses his role in building a golf community through e-commerce and content marketing. He shares insights on team structure, customer acquisition, and the challenges of navigating social media platforms like TikTok. Jonah emphasizes the importance of storytelling in brand building, the complexities of attribution reporting, and the impact of AI on the future of e-commerce. He also reflects on personal experiences with failures, setting boundaries, and the significance of clear communication within an organization.

Want help growing RPV, checkout Mobile1st.com.

Takeaways

• Jonah is the director of commerce and growth for ProShop, focusing on e-commerce in the golf industry.
• ProShop aims to build a large golf audience through content and commerce.
• The e-commerce team operates like an internal agency to incubate brands.
• TikTok is a growing channel, but the price point for golf products is high.
• Attribution reporting can be misleading; focus on customer acquisition instead.
• Customer insights are gathered through direct feedback from a dedicated community.
• Storytelling is crucial for building a strong brand connection.
• Failures in e-commerce are common, but personal growth is more significant.
• Clear communication of e-commerce metrics is essential for stakeholder buy-in.
• AI is transforming the e-commerce landscape, allowing for rapid implementation of ideas.

• (00:00:00) - ECommerce Growth Podcast
• (00:02:18) - Golf Brand Ambassador on Content First
• (00:03:38) - Golf Star on His Love of the Game
• (00:04:29) - What's Your ECommerce Team Look Like?
• (00:06:55) - Is TikTok the Right Channel for E-Commerce?
• (00:11:35) - Finding New Insights About Sugarloaf Social Club
• (00:15:58) - Have You Had Any Failures While At Shopify?
• (00:18:28) - How to Deal with Ridiculous Ideas
• (00:20:20) - Have You Had To Fight A Facebook Ad Fire?
• (00:25:16) - How do you communicate the intricacies of ECommerce to the Channel
• (00:28:14) - How to Train an E-Commerce Native Employee
• (00:31:23) - What Would You Do If You Didn't Work in E-Commerce
• (00:36:00) - How Shopify Is Advancing AI in E-Commerce
• (00:38:43) - GEO vs SEO: How Will GEO Differ
• (00:40:41) - How to Get Smarter on Twitter