How to Strategically Scale Your E-commerce Business | Garrett Peters
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This is the first episode of Season 2. Episodes in season 2 will be released weekly and will be 30 minutes long.
In this episode, Garrett Peters, CEO and co-founder of Duncan and Stone Paper Company, shares insights into his daily responsibilities, the challenges of running an e-commerce business, and the lessons learned from failures. He discusses the importance of breaking down new tasks into manageable steps, the significance of building a strong team, and the strategies for future growth, including influencer marketing and optimizing Amazon sales.
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Takeaways
- The role of a CEO involves wearing many hats and handling various tasks.
- Finding joy in unexpected aspects of the job can lead to personal growth.
- Breaking down new challenges into smaller steps is crucial for success.
- Learning from failures is an essential part of the entrepreneurial journey.
- E-commerce requires more time and energy than initially anticipated.
- Building a team that works on their passions can enhance productivity.
- Outsourcing tasks can free up time for more critical responsibilities. I
- Influencer marketing is becoming increasingly important for brand growth.
- Intentionality in marketing strategies can lead to better results. -
- Understanding the business's financial health is vital for future planning.
- (00:00:00) - Ecommerce Growth Podcast
- (00:00:47) - How to Be a CEO of a Startup e-Commerce Company
- (00:01:53) - Is there any part of your job you feel like you maybe would
- (00:03:17) - President and CEO: Newness
- (00:03:37) - How To Start a New Business?
- (00:07:28) - Duncan and Stone: Becoming an Amazon Company
- (00:08:33) - How To Start a Business in E-Commerce
- (00:10:45) - Sen. Rand Paul on Momentum
- (00:11:44) - Duncan & Stone: On Paid Media, SEO & Influencer
- (00:14:58) - The Importance of Controlling the Business
- (00:18:48) - A Few Thoughts On Starting a Business
- (00:22:44) - TikTok, Amazon: Where Are You Going?
- (00:23:52) - Marketing Executive on Facebook Paid Media
- (00:24:56) - TikTok Shop: Best Influencer Marketing Strategy
- (00:27:35) - How to Manage a Small Business
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