In this conversation, Kasey Wiese, the Director of E-commerce at Liberty Safe, shares insights into her role and the challenges of leading an e-commerce team. She discusses the importance of prioritization, delegation, and emotional resilience in leadership. Kasey emphasizes the need for a culture of experimentation and the complexities of personalization in e-commerce. She also reflects on the stress of Black Friday and Cyber Monday, the significance of trust and communication in leadership, and the value of implementing best practices from the Baymard Institute. Kasey's experiences highlight the evolving landscape of e-commerce and the continuous learning required to succeed in this field.

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Takeaways

• Kasey Wiese is focused on growing e-commerce at Liberty Safe.
• Prioritization is key in leadership roles, focusing on controllable factors.
• Delegation depends on the touch required for each role.
• In-house development can be more efficient during critical times.
• Emotional resilience is crucial in handling failures and mistakes.
• Creating a culture of experimentation is essential for growth.
• Personalization in e-commerce can be tricky and often misapplied.
• Black Friday and Cyber Monday present unique challenges for e-commerce leaders.
• Trust and communication are vital for effective leadership.
• Implementing best practices from Baymard can significantly improve user experience.