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Calashock Commerce Originals

Calashock Commerce Originals

Von: Calashock Commerce
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Calashock Commerce Originals is your audio gateway to actionable ecommerce strategy, straight from the minds behind Calashock. Each episode features narrated versions of our latest insights - covering ecommerce trends, conversion optimisation, B2B growth tactics, headless commerce, and more. Whether you're a merchant, marketer, or tech partner, tune in to get smarter, faster, and sharper on all things ecommerce - on the go.

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  • Unlocking Growth: How to Create the Ideal Customer Profile for Ecommerce Success

    Unlocking Growth: How to Create the Ideal Customer Profile for Ecommerce Success
    Jul 9 2024

    Understanding who your best customers are is the first step toward sustainable ecommerce growth. In this episode of Calashock Commerce Originals, we break down the essentials of creating an Ideal Customer Profile (ICP) - a powerful tool to sharpen your marketing, improve retention, and increase conversion rates.

    You'll learn the difference between an ICP and customer personas, why ICPs are critical in both B2B and B2C ecommerce, and how to define key characteristics that drive smarter targeting. Whether you’re trying to refine your strategy or improve ROI, this episode delivers practical insights you can apply immediately.
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    10 Min.
  • How to Launch an Ecommerce Website

    How to Launch an Ecommerce Website
    Jun 30 2022

    How do you launch a successful ecommerce website in today’s competitive market?

    In this episode of Calashock Commerce Originals, we walk through the essential steps to get your ecommerce business off the ground—from choosing the right products and hiring expert developers to optimizing your site for mobile, SEO, and conversions. Whether you're a first-time founder or refreshing an existing store, this guide will give you a practical roadmap to launch with confidence.
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    5 Min.

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