Summary

In this episode of the Business Success by Design Podcast, James Lawson will discuss the journey of new entrepreneurs, focusing on key considerations for those just starting out. He'll emphasize the importance of accepting the new environment, building a unique brand, shifting networking strategies, embracing a continuous learning journey, and accepting the challenges that come with entrepreneurship. The conversation aims to provide guidance and encouragement for those venturing into the world of business.

Takeaways

• Accept what you're in is a completely new playing field.
• Building your unique brand is essential for entrepreneurs.
• Networking needs to shift as you enter the business world.
• Expect a continuous learning journey in entrepreneurship.
• Embrace the challenges and setbacks as part of the process.
• Sales and marketing should be prioritized from the start.
• Don't spend on brand building at the expense of client acquisition.
• You will feel like a fish out of water at times, and that's okay.
• Focus on your strengths and learn from your weaknesses.
• Accept that there will be more downs than ups in your journey.

Chapters

00:00 Introduction to Business Success by Design
01:53 Pivoting Towards New Entrepreneurs
03:19 Key Considerations for New Entrepreneurs
04:49 Accepting the New Playing Field
06:44 Building Your Unique Brand
07:43 Shifting Your Networking Approach
09:40 Embracing the Learning Journey
11:05 Embracing the Suck in Entrepreneurship

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Hello! We are James and Angela, entrepreneurs and strategic marketing coaches living in Northern Virginia! Nice to meet you!

We began our entrepreneurial journey in 2009 after spending 25+ years as Sales and Marketing execs in high-tech Corporate America generating hundreds of millions of dollars in revenues earning multiple 6-figure incomes.

Our mission - to help NEW or Early Stage Coaches, Consultants and Small Businesses, COMPRESS the time it takes to get to a 6-figure revenue stream without the stress, overwhelm and costs of advertising, hours on social media and complex sales funnels.

We quickly learned that NO amount of success at the corporate level would prepare us for such an income level as brand new business owners.

After too many years of scrambling trying to get clients and build predictability and consistency in our business, we finally decided to get out of our own way and got some coaching help (every business owner, especially coaches, should have a coach!)

We re-examined WHO we wanted to help and WHAT problem we best solved. BOOM! In less than 9 months, we were generating 6-figures using our own methodology and have helped hundreds of small business owners, coaches and consultants do the same.

It all comes down to 3 core concepts - CLARITY in your messaging, CONFIDENCE in your offer and CONTROL in your business.

Summary

In this episode of Not Just Business, Business Coach Angela Inzerillo and her close friend Kelly Jan discuss the complexities of entrepreneurship, focusing on the balance between passion and profit, the emotional challenges faced by business owners, and the importance of support systems and coaching. They share personal experiences and insights on navigating tough decisions, learning from failures and the danger of getting too emotionally attached to your business.

Takeaways

The journey of entrepreneurship is often filled with emotional challenges.
Balancing passion and profit is crucial for sustainable business.
Support systems, including friends and coaches, play a vital role in navigating business challenges.
Making tough decisions is part of the entrepreneurial journey.
Learning from failure is essential for personal and professional growth.
It's important to acknowledge and process emotions related to business.
Seeking help from trusted advisors can provide valuable perspectives.
Every experience, whether successful or not, contributes to growth.
You can control your destiny through your business decisions.
It's okay to take a step back and reassess your business direction.

Chapters

00:00 Introduction to Not Just Business
02:56 The Journey of Entrepreneurship
06:14 Passion vs. Profit in Business
08:52 Navigating Emotional Challenges in Business
12:13 The Role of Support Systems
14:58 Making Tough Decisions
17:50 Learning from Failure
21:08 The Importance of Coaching
23:57 Conclusion and Key Takeaways

Hello! We are James and Angela, entrepreneurs and strategic marketing coaches living in Northern Virginia! Nice to meet you!

We began our entrepreneurial journey in 2009 after spending 25+ years as Sales and Marketing execs in high-tech Corporate America generating hundreds of millions of dollars in revenues earning multiple 6-figure incomes.

Our mission - to help NEW or Early Stage Coaches, Consultants and Small Businesses, COMPRESS the time it takes to get to a 6-figure revenue stream without the stress, overwhelm and costs of advertising, hours on social media and complex sales funnels.

We quickly learned that NO amount of success at the corporate level would prepare us for such an income level as brand new business owners.

After too many years of scrambling trying to get clients and build predictability and consistency in our business, we finally decided to get out of our own way and got some coaching help (every business owner, especially coaches, should have a coach!)

We re-examined WHO we wanted to help and WHAT problem we best solved. BOOM! In less than 9 months, we were generating 6-figures using our own methodology and have helped hundreds of small business owners, coaches and consultants do the same.

It all comes down to 3 core concepts - CLARITY in your messaging, CONFIDENCE in your offer and CONTROL in your business.

Hello! We are James and Angela, entrepreneurs and strategic marketing coaches living in Northern Virginia! Nice to meet you!

We began our entrepreneurial journey in 2009 after spending 25+ years as Sales and Marketing execs in high-tech Corporate America generating hundreds of millions of dollars in revenues earning multiple 6-figure incomes.

Our mission - to help NEW or Early Stage Coaches, Consultants and Small Businesses, COMPRESS the time it takes to get to a 6-figure revenue stream without the stress, overwhelm and costs of advertising, hours on social media and complex sales funnels.

We quickly learned that NO amount of success at the corporate level would prepare us for such an income level as brand new business owners.

After too many years of scrambling trying to get clients and build predictability and consistency in our business, we finally decided to get out of our own way and got some coaching help (every business owner, especially coaches, should have a coach!)

We re-examined WHO we wanted to help and WHAT problem we best solved. BOOM! In less than 9 months, we were generating 6-figures using our own methodology and have helped hundreds of small business owners, coaches and consultants do the same.

It all comes down to 3 core concepts - CLARITY in your messaging, CONFIDENCE in your offer and CONTROL in your business.

Summary

In this episode of Business Success by Design, James Lawson discusses the critical elements of creating an irresistible offer for businesses. He identifies three common mistakes that business owners make when crafting their offers: vagueness, overstuffing, and lack of appeal. Lawson emphasizes the importance of clarity in defining the outcome of the offer, simplifying the components to avoid overwhelming potential clients, and making the offer attractive and engaging. He introduces the Irresistible Offer Formula and outlines the Client Flow Program, which helps business owners refine their offers to better attract clients and drive sales.

Takeaways

Your offer must clearly define the outcome for clients.
Avoid vague language that doesn't specify what you're selling.
Overstuffed offers can overwhelm potential clients.
Focus on the simplest path to the desired outcome.
Make your offer appealing and engaging to attract interest.
Names and positioning should reflect the transformation offered.
The Irresistible Offer Formula helps clarify and structure offers.
Business owners should package their offers smarter, not harder.
The Client Flow Program guides businesses through refining their offers.
Don't settle for a boring offer; make it stand out.

Chapters

00:00 Understanding the Irresistible Offer
01:05 Common Mistakes in Offer Creation
03:27 The Importance of Clarity in Offers
05:56 Making Your Offer Stand Out
08:40 The Client Flow Program Overview

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Hello! We are James and Angela, entrepreneurs and strategic marketing coaches living in Northern Virginia! Nice to meet you!

We began our entrepreneurial journey in 2009 after spending 25+ years as Sales and Marketing execs in high-tech Corporate America generating hundreds of millions of dollars in revenues earning multiple 6-figure incomes.

Our mission - to help NEW or Early Stage Coaches, Consultants and Small Businesses, COMPRESS the time it takes to get to a 6-figure revenue stream without the stress, overwhelm and costs of advertising, hours on social media and complex sales funnels.

We quickly learned that NO amount of success at the corporate level would prepare us for such an income level as brand new business owners.

After too many years of scrambling trying to get clients and build predictability and consistency in our business, we finally decided to get out of our own way and got some coaching help (every business owner, especially coaches, should have a coach!)

We re-examined WHO we wanted to help and WHAT problem we best solved. BOOM! In less than 9 months, we were generating 6-figures using our own methodology and have helped hundreds of small business owners, coaches and consultants do the same.

It all comes down to 3 core concepts - CLARITY in your messaging, CONFIDENCE in your offer and CONTROL in your business.

There are 3 AND only 3 aspects to Marketing that you need to understand. If you do that, you will on your way to getting better results from all your activities!

Spoiler alert - none of them are about Social Media or paid ads!

Hello! We are James and Angela, entrepreneurs and strategic marketing coaches living in Northern Virginia! Nice to meet you!

We began our entrepreneurial journey in 2009 after spending 25+ years as Sales and Marketing execs in high-tech Corporate America generating hundreds of millions of dollars in revenues earning multiple 6-figure incomes.

Our mission - to help NEW or Early Stage Coaches, Consultants and Small Businesses, COMPRESS the time it takes to get to a 6-figure revenue stream without the stress, overwhelm and costs of advertising, hours on social media and complex sales funnels.

We quickly learned that NO amount of success at the corporate level would prepare us for such an income level as brand new business owners.

After too many years of scrambling trying to get clients and build predictability and consistency in our business, we finally decided to get out of our own way and got some coaching help (every business owner, especially coaches, should have a coach!)

We re-examined WHO we wanted to help and WHAT problem we best solved. BOOM! In less than 9 months, we were generating 6-figures using our own methodology and have helped hundreds of small business owners, coaches and consultants do the same.

It all comes down to 3 core concepts - CLARITY in your messaging, CONFIDENCE in your offer and CONTROL in your business.

You can talk about all the Strategies you want. What we came to realize is that there is something even more powerful. Once you master this one thing, you will be able to make decisions faster and be able to drop, with certainty, all the other 'stuff' you shouldn't be doing!

Let's do this!

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Hello! We are James and Angela, entrepreneurs and strategic marketing coaches living in Northern Virginia! Nice to meet you!

We began our entrepreneurial journey in 2009 after spending 25+ years as Sales and Marketing execs in high-tech Corporate America generating hundreds of millions of dollars in revenues earning multiple 6-figure incomes.

Our mission - to help NEW or Early Stage Coaches, Consultants and Small Businesses, COMPRESS the time it takes to get to a 6-figure revenue stream without the stress, overwhelm and costs of advertising, hours on social media and complex sales funnels.

We quickly learned that NO amount of success at the corporate level would prepare us for such an income level as brand new business owners.

After too many years of scrambling trying to get clients and build predictability and consistency in our business, we finally decided to get out of our own way and got some coaching help (every business owner, especially coaches, should have a coach!)

We re-examined WHO we wanted to help and WHAT problem we best solved. BOOM! In less than 9 months, we were generating 6-figures using our own methodology and have helped hundreds of small business owners, coaches and consultants do the same.

It all comes down to 3 core concepts - CLARITY in your messaging, CONFIDENCE in your offer and CONTROL in your business.

One of the biggest Myths being perpetuated is that in order to build a successful Coaching business you need to be a great coach!

Mastering your coaching skills is VERY important...but being certified up the wazoo isn't going to get you clients!

Your Coaching business will succeed if you focus (first) on how to Market and sell your coaching and build your skill set along the way.

That doesn't mean you take peoples money not knowing how to get them a result...that's called fraud and usually comes with time in the BIG HOUSE!

There are ways to build your skills without putting peoples money at risk...but FIRST, you have to find them!

Ok, let's get on with this!

Hello! We are James and Angela, entrepreneurs and strategic marketing coaches living in Northern Virginia! Nice to meet you!

We began our entrepreneurial journey in 2009 after spending 25+ years as Sales and Marketing execs in high-tech Corporate America generating hundreds of millions of dollars in revenues earning multiple 6-figure incomes.

Our mission - to help NEW or Early Stage Coaches, Consultants and Small Businesses, COMPRESS the time it takes to get to a 6-figure revenue stream without the stress, overwhelm and costs of advertising, hours on social media and complex sales funnels.

We quickly learned that NO amount of success at the corporate level would prepare us for such an income level as brand new business owners.

After too many years of scrambling trying to get clients and build predictability and consistency in our business, we finally decided to get out of our own way and got some coaching help (every business owner, especially coaches, should have a coach!)

We re-examined WHO we wanted to help and WHAT problem we best solved. BOOM! In less than 9 months, we were generating 6-figures using our own methodology and have helped hundreds of small business owners, coaches and consultants do the same.

It all comes down to 3 core concepts - CLARITY in your messaging, CONFIDENCE in your offer and CONTROL in your business.

Let's face it, some people swear by them and some will tell you they are a waste of time.
Whatever you may think, they are the fastest way to grow your email list, whether it's a checklist, video training, mind map, podcast....whatever - they are invaluable for building the most important asset your business has!

So that's what we are going to talk about today - how to create, design, distribute your lead magnet so that it can work on auto-pilot for your business.

Ready...let's go!

Hello! We are James and Angela, entrepreneurs and strategic marketing coaches living in Northern Virginia! Nice to meet you!

We began our entrepreneurial journey in 2009 after spending 25+ years as Sales and Marketing execs in high-tech Corporate America generating hundreds of millions of dollars in revenues earning multiple 6-figure incomes.

Our mission - to help NEW or Early Stage Coaches, Consultants and Small Businesses, COMPRESS the time it takes to get to a 6-figure revenue stream without the stress, overwhelm and costs of advertising, hours on social media and complex sales funnels.

We quickly learned that NO amount of success at the corporate level would prepare us for such an income level as brand new business owners.

After too many years of scrambling trying to get clients and build predictability and consistency in our business, we finally decided to get out of our own way and got some coaching help (every business owner, especially coaches, should have a coach!)

We re-examined WHO we wanted to help and WHAT problem we best solved. BOOM! In less than 9 months, we were generating 6-figures using our own methodology and have helped hundreds of small business owners, coaches and consultants do the same.

It all comes down to 3 core concepts - CLARITY in your messaging, CONFIDENCE in your offer and CONTROL in your business.