"AI is a fantastic refiner of information, but it's got to be you bringing in that foundational idea.”

Wes Towers Top Five Tips To Protect Your Brand Voice When Using AI

1. Start with your ideas; use AI to tidy

2. Name the shadow, claim your stance

3. Build a Brand Voice OS

4. Human final cut, always

5. Evolve in short loops (continuous improvement)

TIME STAMP SUMMARY

01:41 Not to overly rely on Ai for generation, rather for refining

06:35 Clarify what you stand for

14:20 The message is the key

18:50 Refining in small increments

Where to find Wes?

Website https://uplift360.com.au/

LinkedIn https://www.linkedin.com/in/westowers

Wes Towers Bio

Wes Towers is a brand and website strategist at Uplift 360 who helps trades and construction firms attract ideal clients and get found through his Search Everywhere Optimisation process. His approach is human-first. You bring the ideas, stories and stance, and use AI to organise and polish without diluting your voice. The goal is to humanise your brand online with clear positioning, consistent tone and proof-led content that shows up where clients look; your website, Google Business Profile, socials and AI-driven answers.

Wes shares step-by-step tips to tighten your message, strengthen case studies and project galleries, and refine enquiry paths so the right people feel confident to reach out. Clients value the blend of human insight and useful automation that keeps their brand voice intact while making content easier to produce and maintain.

“We develop leaders very surgically there to create value the fastest and best way that we can.”

Lee Benson Top Five Tips For Aligning Your Team Around One Most Important Number

1. Define your Most Important Number (MIN) clearly

2. Clarify and teach the business model

3. Packaging to scale

4. Connecting culture to value creation

5. Surgical Leadership Development

TIME STAMP SUMMARY

01:43 What is the most important number?

07:39 The pricing policy

15:58 The importance of culture connection

21:53 Creating value

Where to find Lee?

Website https://www.etw.com/lee-benson

LinkedIn https://www.linkedin.com/in/lee-j-benson/

Lee Benson Bio

I’ve spent over 30 years in the business world, focused on one thing: creating value. Today, I’m the CEO of Execute to Win, where we help organizations of all sizes accelerate the value they bring to the table. My journey into value creation started way back when I was pulling weeds for just 25 cents an hour.

Since then, I’ve had the privilege of founding and leading eight companies, including Able Aerospace. What started with just two employees grew into a team of 500, serving 2,000 customers across 60 countries, and we eventually celebrated a 9-figure exit in 2016. It’s been an incredible ride!

“Instead of asking yourself, 'How will this replace me,' ask yourself, 'How can this help me?”

Willem Gous Top Five Tips To Stay Ahead In The Age of AI Disruption

1. Shift from Fear to Curiosity

2. Act Small, Act Fast

3. Focus on Adaptability, Not Certainty

4. Think Like an Entrepreneur

5. Take the Next Small, Doable Step

TIME STAMP SUMMARY

01:50 Using AI as a thinking partner to enhance one's own capabilities.

07:20 Taking small, fast actions with AI and automation to see how they can help achieve goals.

11:40 Adopting an entrepreneurial mindset

17:00 Becoming a chameleon and adapting to new situations

Where to find Willem

Website https://willem-gous.com

LinkedIn http://za.linkedin.com/in/willemgous

Willem Gous Bio

Willem Gous is a global expert in entrepreneurial thinking and human adaptability, the skills that keep people and organisations ahead when the world changes fast. He works with companies to build teams that stay calm in disruption, think clearly under pressure, and take confident action to create innovative solutions. His practical approach makes adaptability and innovation part of everyday work, not just a one-off event.

With over 25 years of experience in business and entrepreneurship, Willem delivers practical frameworks that shift how people think and work. His signature model, the Indivineur Thinking Compass, activates five core principles that unlock adaptability, resourcefulness and internal locus of control in organisations. Willem holds a Master’s degree from the University of Liverpool, U.K.,

was named Startup Mentor of the Year 2023, and ranks as a Top 50 Global Thought Leader with Thinkers360 in Lean Startup and Careers. Offstage, he is a single father and certified firewalking instructor, proving that the right mindset and preparation make anything possible.

"...a few seconds of bravery can really deliver results and as far as I know, no one's ever been killed for trying to close somebody on a sale. So you know your life's not in danger, your pride might be in danger and your hopes might get crushed, but you're not going to be killed.”

Jody Gerard Durand Top Five Tips for Gaining Influence

1. Be Productive

2. Plan and Prepare

3. Focus Your Time and Efforts

4. Overcome Objections

5. Close Sales

TIME STAMP SUMMARY

01:50 Concentrating on tasks that are most productive, while managing time effectively.

10:00 Importance of identifying productive days and planning tasks accordingly.

15:50 The importance of active listening and finding ways to solve problems.

17:20 The inability to close sales is often due to fear of hearing the word "no."

Where to find Jody?

Website https://www.youtube.com/@CountryBoySoul-g9v

LinkedIn https://ca.linkedin.com/in/jody-durand-61893650

Jody Durand Bio

Jody Durand has been a successful salesperson and sales trainer in the agricultural industry in Canada for over twenty years as well as an accomplished speaker deeply involved in his farm, family and local community. He has a passion for agriculture and people and loves connecting the general population with the farmers who are responsible for growing and producing the food that makes it to your tables, every day. He is an accomplished Toastmaster, happy husband, proud father of four children and lucky grandfather of seven grandchildren. He lives in Scotland, Ontario with his wife Laura on a three-acre hobby farm where she owns and operates their home-based dog business called Birchview Dogs.

“If the task is too big, it feels like climbing Mount Everest, most people won't even start. The small steps that you can master each day are ultimately what's going to win the war.”

Justin Kuyper Top Five Tips For Execution

1. One-page weekly plan

2. Pain → Proof → Playbook.

3. Track 3 pipeline metrics

4. Lead with trust

5. Land the plane with checklists

TIME STAMP SUMMARY

01:20 Importance of staying focused on key action items to avoid getting overwhelmed by multiple tasks.

07:10 Creating a feedback loop to avoid wasting time on unviable products or services.

10:50 Focusing on what drives revenue and ignoring other distractions.

15:10 Attention to detail and transparency in delivering investment strategies to customers.

Where to find Justin?

Website https://openvest.co/

LinkedIn https://www.linkedin.com/company/openvest1/

Justin Kuyper

Justin Kuyper is the Co-Founder & CEO of Openvest, a fintech platform making top 1% hedge-fund and private-equity–style investing accessible to everyone. A former full-time professional fund manager with an MBA from Columbia Business School, Justin is focused on simple, transparent products that help people build wealth without high fees such as 2-and-20. Openvest partners with top-tier custodians such as Interactive Brokers (100B Market, S&P 500 company) and emphasizes clarity, trust, and execution.

"There is one and only one business. Everybody's in the exact same business. And that unique business is the manufacturing and delivery of delight."

Philippe Bouissou Top Five Tips To Grow Your Business

1. Aligning the pain of your customer with your business’s claim

2. Align your message with customer perception

3. Make buying frictionless

4. Expected Delight and Offering (what the business delivers)

5. Internal team alignment

TIME STAMP SUMMARY

01:30 Growth is the only way to create sustainable shareholder value.

03:51 Difference is crucial for standing out in a competitive market.

12:10 Clear expectations and ensure they are met or exceeded to maintain customer satisfaction.

17:10 Internal alignment for external success

Where to find Philippe?

Website https://philippebouissou.com/

LinkedIn https://www.linkedin.com/in/phbouissou

Philippe Bouissou Bio

Dr. Philippe Bouissou is a name that resonates through the heart of Silicon Valley. For over three decades, he has danced on the cutting edge, donning the hats of an entrepreneur, a CEO, and venture capitalist. Philippe has served on the boards of 23 companies. He is a growth expert and bestselling author of Aligning the Dots. He pioneered a revolutionary methodology called A4 Precision Alignment™ that's lighting the fires of faster, sustainable revenue growth across the business world. It is brilliantly illuminated in his landmark TED talk, The Secret to Grow Any Business, that received over one million views.

Philippe’s groundbreaking work and innovative concept of market alignment is encapsulated in Blue Dots Partners, LLC, the firm he founded in 2014 in Palo Alto, California. Philippe and his team of highly accomplished CEOs and business builders diligently apply the Blue Dots data-driven analytical methodology to advise CEOs on how to grow their business and soar above their competitors across many industries. Philippe's groundbreaking work has earned him a spot on the cover of The Top 100 Innovators and Entrepreneurs magazine in 2024.

Philippe's storied career includes launching and scaling Apple’s eCommerce business from zero to $350 million, under Steve Jobs. He steered over 240 management consulting projects. As a venture capitalist, he invested $44 million generating double-digit cash-on-cash returns. With an illustrious background that boasts a BS in Mathematics, an MS in Physics, and a PhD in non-linear physics and chaos theory from the prestigious École Normale Supérieure in Paris, Philippe brings a scientific precision to the business world

"OKRs are really a feedback mechanism… it's a two-way street rather than a command-and-control mechanism.”

Allan Kelly Top Five Tips For Working With Objectives and Key Results

1. Feedback mechanism: OKRs are a feedback mechanism rather than a order giving mechanism

2. Involve as many people as possible in setting OKRs

3. OKRs are not a to-do list, they describe a desired outcome

4. Decide where Business as Usual fits in

5. Ambition or predictable?

TIME STAMP SUMMARY

01:36 Setting OKRs based on proximity to the customer and understanding of the technology.

10: 50 Success measured in tangible changes

12: 24 Balancing new products while maintaining existing products

17:00 Clear communication manages expectations

Where to find Allan?

LinkedIn https://uk.linkedin.com/in/allankellynet

Website https://www.allankelly.net/

Book Link https://amzn.to/3EK08kO

Allan Kelly Bio

Welcome to Allan Kelly’s home on the internet. Home to Allan and his company, Software Strategy Ltd. Let him take up the story:

Once upon a time I was a programmer, people I worked with thought I was quite a good one. I was part of a team building a hand-held PC, which was a big deal in 1991. I worked on electricity modelling, I wrote programs for railway timetables, software for banks and real-time data feeds for Reuters. I built secure e-mail systems and mobile phone network diagnostic tools.

The code was not the problem, the problem was the way the team was set up, the problem was the way we were asked to work, or the way work reached us. To fix that problem I needed to become a manager… but I didn’t want to be a foolish manager like all the ones I’d worked for before, so I got myself a management qualification. And while I was getting that qualification, I discovered that modern management thinking was very close to the then newly emerging field of “agile software development.” When I look back at my experiences so much of the good times matched the thing, we call agile.

I still love software, I love coding, but I don’t code any more. (Actually, I do code a little, for love.) I devote my time to helping make software better. In my mind when I’m teaching, advising, coaching, consulting I’m helping the person I used to be. When I see programmers at work I see my younger self. And I want them to do a great job, I want them to be able to do a better job than I ever did.

Today I call myself an Agile Guide – I guide people and organizations to greater agility. I provide coaching and direct advice on agile working to leaders and teams creating digital products (software!). The companies I work with come from many fields as different as healthcare and surveying. However, they all depend on software to deliver for their customers. Without software they are nothing. Yesterday… I started coding in 1982 on a Sinclair ZX81. By 1986 I was earning money as a regular contributor to BBC Telesoftware – PDP, PDR, Eclipse, Fonts, Demon’s Tomb, EMACS (no, not that emacs), Snapshot and Femcoms to name a few, mostly in 6502 assembler. In 1989 I was a system administrator with Nixdorf Computer. In 1991 I was a software tester at DIP in Guildford building the Sharp PC-3000. Even as an undergraduate I was hired by the University to help teach other undergraduates and occasionally post-graduates.

“Clear clutter to create space to allow more opportunities to enter your life and to create that sort of peaceful, harmonious environment.”

Jane Langof Top Five Tips For A Feng Shui Home

1. Clear clutter to create flow

2. Make your front entrance inviting

3. Position your bed for positive energy

4. Connect to nature

5. Manage the energy around you

TIME STAMP SUMMARY

01:15 starting small, focusing on key

08:50 Placement of your bed

13:00 Using real plants for better indoor air

18:40 Meaningful objects, uplifting people, and practicing affirmations and gratitude.

Where to find Jane?

Website www.fengshuiconcepts.com.au

LinkedIn https://www.linkedin.com/in/janelangof

Jane Langof Bio

Jane Langof is an internationally accredited, award-winning Feng Shui Master and designer who loves helping property owners create beautiful spaces with positive energy.

With over 16 years of practice as the founder of Feng Shui Concepts, Jane transforms homes, commercial properties, and community spaces by integrating traditional Feng Shui with modern design principles. Jane specialises in consultations for new buildings, renovations, and refurbishment projects across Australia and overseas.

Jane shares her passion for creating spaces that inspire abundance through media and speaking engagements at property, well-being, and lifestyle events. And she is the author of a book called Feng Shui – A Homeowners Guide to Abundance.

In her spare time, she enjoys running around a netball court with her two daughters.