"AI is a fantastic refiner of information, but it's got to be you bringing in that foundational idea.”

Wes Towers Top Five Tips To Protect Your Brand Voice When Using AI

1. Start with your ideas; use AI to tidy

2. Name the shadow, claim your stance

3. Build a Brand Voice OS

4. Human final cut, always

5. Evolve in short loops (continuous improvement)

TIME STAMP SUMMARY

01:41 Not to overly rely on Ai for generation, rather for refining

06:35 Clarify what you stand for

14:20 The message is the key

18:50 Refining in small increments

Where to find Wes?

Website https://uplift360.com.au/

LinkedIn https://www.linkedin.com/in/westowers

Wes Towers Bio

Wes Towers is a brand and website strategist at Uplift 360 who helps trades and construction firms attract ideal clients and get found through his Search Everywhere Optimisation process. His approach is human-first. You bring the ideas, stories and stance, and use AI to organise and polish without diluting your voice. The goal is to humanise your brand online with clear positioning, consistent tone and proof-led content that shows up where clients look; your website, Google Business Profile, socials and AI-driven answers.

Wes shares step-by-step tips to tighten your message, strengthen case studies and project galleries, and refine enquiry paths so the right people feel confident to reach out. Clients value the blend of human insight and useful automation that keeps their brand voice intact while making content easier to produce and maintain.

“We develop leaders very surgically there to create value the fastest and best way that we can.”

Lee Benson Top Five Tips For Aligning Your Team Around One Most Important Number

1. Define your Most Important Number (MIN) clearly

2. Clarify and teach the business model

3. Packaging to scale

4. Connecting culture to value creation

5. Surgical Leadership Development

TIME STAMP SUMMARY

01:43 What is the most important number?

07:39 The pricing policy

15:58 The importance of culture connection

21:53 Creating value

Where to find Lee?

Website https://www.etw.com/lee-benson

LinkedIn https://www.linkedin.com/in/lee-j-benson/

Lee Benson Bio

I’ve spent over 30 years in the business world, focused on one thing: creating value. Today, I’m the CEO of Execute to Win, where we help organizations of all sizes accelerate the value they bring to the table. My journey into value creation started way back when I was pulling weeds for just 25 cents an hour.

Since then, I’ve had the privilege of founding and leading eight companies, including Able Aerospace. What started with just two employees grew into a team of 500, serving 2,000 customers across 60 countries, and we eventually celebrated a 9-figure exit in 2016. It’s been an incredible ride!

“Instead of asking yourself, 'How will this replace me,' ask yourself, 'How can this help me?”

Willem Gous Top Five Tips To Stay Ahead In The Age of AI Disruption

1. Shift from Fear to Curiosity

2. Act Small, Act Fast

3. Focus on Adaptability, Not Certainty

4. Think Like an Entrepreneur

5. Take the Next Small, Doable Step

TIME STAMP SUMMARY

01:50 Using AI as a thinking partner to enhance one's own capabilities.

07:20 Taking small, fast actions with AI and automation to see how they can help achieve goals.

11:40 Adopting an entrepreneurial mindset

17:00 Becoming a chameleon and adapting to new situations

Where to find Willem

Website https://willem-gous.com

LinkedIn http://za.linkedin.com/in/willemgous

Willem Gous Bio

Willem Gous is a global expert in entrepreneurial thinking and human adaptability, the skills that keep people and organisations ahead when the world changes fast. He works with companies to build teams that stay calm in disruption, think clearly under pressure, and take confident action to create innovative solutions. His practical approach makes adaptability and innovation part of everyday work, not just a one-off event.

With over 25 years of experience in business and entrepreneurship, Willem delivers practical frameworks that shift how people think and work. His signature model, the Indivineur Thinking Compass, activates five core principles that unlock adaptability, resourcefulness and internal locus of control in organisations. Willem holds a Master’s degree from the University of Liverpool, U.K.,

was named Startup Mentor of the Year 2023, and ranks as a Top 50 Global Thought Leader with Thinkers360 in Lean Startup and Careers. Offstage, he is a single father and certified firewalking instructor, proving that the right mindset and preparation make anything possible.