Album 8 Track 3 - What’s Poppin? Why Commerce Media is the New Golden Child w/Tim Spengler

In this episode of Brands, Beats and Bytes, hosts DC and LT sit down with Scale Team Advisory Co-Founder and Managing Partner, Tim Spengler, to talk all things Retail and Commerce Media Networks, the "What's Poppin" topic that is rapidly reshaping the advertising landscape.

We are dropping this special edition as a companion piece to our recent Jack Myers episode, and we’ve got the unofficial "third co-host" of the show to break it all down. We are talking about why performance marketing acolytes are shifting their gaze to this new horizon, the "virtual consumption" lie that traditional data couldn't catch, and why the ability to track "identity" is the new currency of the realm.

Whether you’re a C-Suite leader or a junior marketer, this conversation dives into why commerce media has exploded into a $67 billion industry (overtaking traditional TV!) and why smart brands are going all in to achieve both scale and precision.

Key Takeaways:

• Truth Over Talk: How "data-led, tech-enabled" purchase history eliminates the gap between what consumers say they do and what they actually buy.
• The Holy Grail Found: How Retail Media Networks finally solve the age-old marketing dilemma by delivering both high-volume scale and laser-focused precision across the full funnel.
• Build and Borrow: Why brands entering this space cannot afford "learning curve" mistakes and must blend internal teams with external expertise to launch successfully.

Mentioned in this Episode:

• Lead Human Podcast: Hosted by Tim Spengler & Jack Myers
• Jack Myers Episode: Check out our first drop of 2026 for the companion conversation!

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Album 8 Track 2 - What's Poppin? CFP Fandom & the Rise of Fansville w/Ryan Lehr

In this episode of Brands, Beats and Bytes, hosts DC and LT sit down with Deutsch Co-Chief Creative Officer, EVP, Ryan Lehr to talk all things CFP Fandom and the Rise of the Fansville campaign that brings the football fan's experience to life.

We are dropping this special edition right before the CFP title game, and we’ve got the perfect guest to break it all down: Ryan Lehr. We are talking about what's in "the gumbo" of making a successful campaign, as the Dr. Pepper Fansville, college football trends and to why Indiana (yes, Indiana!) is the ultimate underdog story.

Whether you’re a die-hard football fan or just a casual observer, this conversation dives into why 32% of the country is obsessed with college football and why smart brands are going all in.

Key Takeaways:

• Market Share Wins: How staying authentic to the sport helped Dr. Pepper climb from #4 to #2.
• Agile Marketing: How to pivot creative strategy when rules change overnight (literally).
• Leadership Lessons: Why the best client relationships feel like "one team, one dream."

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Album 8 Track 1 - How to future-proof your career in 2026 with Jack Myers

In this episode of Brands, Beats and Bytes, hosts DC and LT sit down with Jack Myers to kick off our 8th album! The perfect start to a new year, bringing insight and inspiration to the virtual building.

Meet Jack Myers, THE Media Futurist & Visionary

Jack Myers is a master storyteller, media ecologist, and generational visionary whose work explores the evolving relationships between technology, culture, and human consciousness. He is the founder of The Myers Report, which has served as a trusted intelligence platform for industry leaders since 1984, and the MediaVillage Education Foundation.

A former executive at CBS and WPLJ radio, Jack has advised major corporations including Microsoft, General Motors, and The Walt Disney Company. He is an accomplished author of bestsellers such as The Future of Men: Masculinity in the 21st Century and the upcoming book Your Third Brain: Powering A Future of Unimagined Possibilities. Currently, Jack serves as a Senior Lecturer on New Media Theory at the University of Arizona and is the co-host of the Lead Human podcast.

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Album 7 Track 26 - BBB Marketing Awards (Part 2 - Brand Bangers)

Welcome to our first annual Brands, Beats & Bytes Marketing Awards for 2025 which are categorized as either Brand “Bangers” or “Brand Busts!” We thought this would be fun, engaging and where we would also like to hear from you on our Linkedin pages including the BPD LinkedIn page.

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Instagram | LinkedIn (DC) | LinkedIn (LT)

Album 7 Track 25 - BBB Marketing Awards (Part 1 - Brand Busts)

Welcome to our first annual Brands, Beats & Bytes Marketing Awards for 2025 which are categorized as either Brand “Bangers” or “Brand Busts!” We thought this would be fun, engaging and where we would also like to hear from you on our Linkedin pages including the BPD LinkedIn page.

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Instagram | LinkedIn (DC) | LinkedIn (LT)

Album 7 Track 24 - From Bottle Sorter to C-Suite w/Jim Trebilcock

In this episode of Brands, Beats and Bytes, hosts DC and LT sit down with beverage industry legend Jim Trebilcock, the former Chief Commercial Officer and CMO of Dr. Pepper Snapple Group and Keurig Dr. Pepper. This isn't just a marketing conversation; it is a masterclass in resilience and business strategy from a man who started his career sorting bottles and driving a delivery truck in a parking lot.

Jim pulls back the curtain on some of the most pivotal moments in beverage history. He reveals the "Tracks of My Tears" story behind 7UP’s decline against the juggernaut of Sprite, details the high-stakes negotiation where Dr. Pepper almost lost the College Football Playoff sponsorship to Coca-Cola , and shares the humbling lesson of his biggest product failure, 7UP Gold.

Packed with hard truths about the "self-inflicted" irrelevance of modern CMOs and the dangers of the "LinkedIn Factor," this episode is essential listening for anyone who wants to understand the art of the deal, the science of execution, and the power of humble leadership.

Key Takeaways:

• The "Ground Up" Advantage
• The 7UP vs. Sprite Case Study
• The "Self-Inflicted" CMO Crisis
• The "LinkedIn Factor"
• A Billion-Dollar Negotiation Lesson
• Embracing Failure

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Album 7 Track 23 - The Alleyoop Advantage w/Gabe Lullo

In this episode of Brands, Beats & Bytes, the Brand Nerds sit down with Gabe Lullo—CEO, storyteller, and music lover—to unpack what truly brings marketing and sales into harmony. Gabe shares sharp insights on leadership, storytelling, and why marketers must understand the sales call. DC delivers one of the show’s most memorable reflections, comparing Gabe’s business brilliance to Jimmy Page’s iconic guitar licks—precise, rhythmic, and unforgettable. Packed with wisdom, personal lessons, and practical takeaways, this conversation is a masterclass in aligning teams, communicating with impact, and using stories to drive meaningful connection and momentum.

Key Takeaways:

• Marketing & Sales Must Operate as One
• Deliver Hard News Objectively
• Marketers Should Listen to Sales Calls
• Treat “No” as Data, Not Defeat
• Build the Process Manually Before Adding Tech
• Communicate in a Simple, Repeatable Framework

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Album 7 Track 22 - Crafting Content for the World w/Shaheen Samavati

In this episode of Brands, Beats & Bytes, we sit down with Shaheen Samavati, a journalist-turned-entrepreneur, to explore the fearless choices and lessons that shaped her career. From navigating early missteps in translation projects to launching her own company, Shaheen shares how saying “yes” before knowing the outcome, owning your mistakes, and staying true to your voice can create powerful opportunities. Tune in for a candid conversation about storytelling, mentorship, and building a brand with courage and clarity.

Key Takeaways:

• Pull People In with Storytelling
• Create the World Before the Story
• Mentorship Matters
• Own Your Mistakes
• Fearlessness and Taking the Leap

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