Album 8 Track 2 - What's Poppin? CFP Fandom & the Rise of Fansville w/Ryan Lehr

In this episode of Brands, Beats and Bytes, hosts DC and LT sit down with Deutsch Co-Chief Creative Officer, EVP, Ryan Lehr to talk all things CFP Fandom and the Rise of the Fansville campaign that brings the football fan's experience to life.

We are dropping this special edition right before the CFP title game, and we’ve got the perfect guest to break it all down: Ryan Lehr. We are talking about what's in "the gumbo" of making a successful campaign, as the Dr. Pepper Fansville, college football trends and to why Indiana (yes, Indiana!) is the ultimate underdog story.

Whether you’re a die-hard football fan or just a casual observer, this conversation dives into why 32% of the country is obsessed with college football and why smart brands are going all in.

Key Takeaways:

• Market Share Wins: How staying authentic to the sport helped Dr. Pepper climb from #4 to #2.
• Agile Marketing: How to pivot creative strategy when rules change overnight (literally).
• Leadership Lessons: Why the best client relationships feel like "one team, one dream."

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Album 8 Track 1 - How to future-proof your career in 2026 with Jack Myers

In this episode of Brands, Beats and Bytes, hosts DC and LT sit down with Jack Myers to kick off our 8th album! The perfect start to a new year, bringing insight and inspiration to the virtual building.

Meet Jack Myers, THE Media Futurist & Visionary

Jack Myers is a master storyteller, media ecologist, and generational visionary whose work explores the evolving relationships between technology, culture, and human consciousness. He is the founder of The Myers Report, which has served as a trusted intelligence platform for industry leaders since 1984, and the MediaVillage Education Foundation.

A former executive at CBS and WPLJ radio, Jack has advised major corporations including Microsoft, General Motors, and The Walt Disney Company. He is an accomplished author of bestsellers such as The Future of Men: Masculinity in the 21st Century and the upcoming book Your Third Brain: Powering A Future of Unimagined Possibilities. Currently, Jack serves as a Senior Lecturer on New Media Theory at the University of Arizona and is the co-host of the Lead Human podcast.

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Album 7 Track 26 - BBB Marketing Awards (Part 2 - Brand Bangers)

Welcome to our first annual Brands, Beats & Bytes Marketing Awards for 2025 which are categorized as either Brand “Bangers” or “Brand Busts!” We thought this would be fun, engaging and where we would also like to hear from you on our Linkedin pages including the BPD LinkedIn page.

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Instagram | LinkedIn (DC) | LinkedIn (LT)