Brand Therapy with Graham North, Head of Brand Camp at Goodby, Silverstein and Partners
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Brand Therapy with Graham North, Head of Brand Camp at Goodby, Silverstein and Partners
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My guest today is Graham North, head of Brand Camp at the iconic ad agency of Goodby, Silverstein, and Partners, the team behind Got Milk and many memorable campaigns. Graham just won "Strategic Planner of the Year," and Jeff Goodby has said, "Graham is spearheading a new way of thinking and approach to clients' problems."
Graham North has worked as the CMO of companies, as a strategic consultant, and within agencies - and personally I've benefited from his expertise at Zander Media! I have witnessed first hand his ability to distill the essence of an organization into a tangible organizing principle which then determines the path forward.
In this interview, we dive into how Brand Camp got started, and the tactics that they use today with many of the biggest well-known consumer-facing companies in the world. But at its heart, Brand Camp helps executives of these companies do brand therapy, and we discuss why this is so important in organizations today.
Graham is also the creator of Real Talk, which is both a card game and an application for Slack, which allows that same authenticity of individuals that Brand Camp provides for companies.
