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  • How Brand Metrics Can Help Guide a Compelling Narrative

    How Brand Metrics Can Help Guide a Compelling Narrative
    Jan 8 2026

    In this episode of the Brand Evolution Show, we explore how brand metrics become meaningful when they’re read as signals, not scoreboards. We unpack how emotion, trust, and perception shape long-term growth—and why the best brand stories can be measured, not manufactured.
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    6 Min.
  • Inside the Dark Funnel: The Hidden Forces Driving Brand Growth

    Inside the Dark Funnel: The Hidden Forces Driving Brand Growth
    Dec 10 2025

    Most of your brand’s growth happens beyond analytics — in the dark funnel. It’s where reputation, referrals, and unseen conversations drive real influence. Learn how to see in the dark: what fuels this invisible channel, how it shapes your marketing performance, and how to influence what you can’t measure.
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    7 Min.