Send us a text

Friend, the best marketing strategy for personal brands is focusing on relationships before anything else. We’re not faceless companies… we’re people. (And yeah, that’s a massive advantage and the fastest path to getting found!)

Think more qualified messages, more referrals/invites (podcasts, panels, collabs), and more peers mentioning you by name… all thanks to your relationships.

In this episode, I reframe how creatives should think about marketing, then give you a simple plan you can execute this week. I really think you’re gonna love it!

In This Episode, We Cover:

✨ How relationship-first differs from “regular” marketing
✨ The 3 community roles to nurture (not everyone has to buy to grow your business)
✨ My Three C’s for getting found

Sign up for the coaching waitlist:

• Brand Positioning Audit: www.eugeniawoo.com/brand

Let's stay connected:

📲 Become an insider for weekly tips at https://bit.ly/ewooinsider

Send us a text

You’ve got the dream: lights up, mic on, message landing.

Public speaking can be wildly fulfilling… and it’s also where many creatives get stuck in confusion and mixed advice. Today I’m stripping the noise and showing you what actually gets you recognized by event curators: a clear, memorable point of view (POV) that makes you stand out.

Before you write a single slide, define your POV. I’ve learned that people don’t get booked only because they’re “helpful”; they get booked because they have something worth listening to. Speaker slots don’t go to portfolios or offers; they go to ideas.

You can’t lead a room if there isn’t a single, clear takeaway.

In This Episode, We Cover:

✨ What a POV really is (and isn’t)
✨ What events look for in their speakers
✨ 3 quick prompts to discover your POV
✨ How to build recognition before you pitch a stage
✨ A simple next step if you want help refining your POV

Sign up for Brand Positioning Audit waitlist:

• 1:1 Strategy Session waitlist: eugeniawoo.myflodesk.com/brand-audit

Let's stay connected:

📲 Become an insider for weekly tips at https://bit.ly/ewooinsider

Send us a text

If you’re tempted to rebuild your offer from scratch, pause. In this episode, I walk you through a quick diagnostic to figure out whether sales are stalling because of your offer… or because of positioning (how people perceive your promise). In minutes, you’ll know what to tweak so you stop adding bonuses and start saying what buyers actually need to hear.

We’ll use three clear signals—conversion from warm leads, objection patterns, and whether your promise is repeatable—to decide the path forward.

If it’s the offer, I’ll show you how to tighten audience, transformation, and container (shoutout to Judy Weber’s Right Offer Framework).

If it’s positioning (likely for most of you), I’ll help you clarify your message, pick visibility pillars, and make your voice unmistakable.

In This Episode, We Cover:

✨ The 3 signals that separate an offer problem from a positioning problem

✨ Exactly what to fix if your issue is offer (audience, transformation, container)

✨ Exactly what to fix if your issue is positioning (message, visibility pillars, voice)

✨ A simple next step to start generating qualified interest again

Sign up for Brand Positioning Audit waitlist:

• 1:1 Strategy Session waitlist: eugeniawoo.myflodesk.com/brand-audit

Let's stay connected:

📲 Become an insider for weekly tips at https://bit.ly/ewooinsider