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  • Build a Career
    Oct 31 2025

    There’s no better way to build and nurture a career than to start by writing a book. Books open doors. Books get respect. Books get you promotions. And books get you job offers, again and again.

    Website: https://www.ProToPublished.com

    Website: https://www.BookMarketingBestsellers.com

    Website: https://www.BookAuthorAuthority.com

    Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

    How to Write an Article Trove Book (Write a Book in 10 Days or Less Series)

    The easiest lengthy book to write in 10 days or less is to collect a number of your articles on your website, text from podcast episodes, blog posts, or social media posts and compile them into a themed book. This book shows how you to create such a collection quickly and easily.



    This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
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    1 Min.
  • Your Book as a Business Card
    Oct 30 2025

    Books are the best business card you can carry. Your book is a business card on steroids. You can create a very big business card that will get the attention of your customers and prospects. That is how you create more business and more sales in everything you do.

    Website: https://www.ProToPublished.com

    Website: https://www.BookMarketingBestsellers.com

    Website: https://www.BookAuthorAuthority.com



    This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
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    1 Min.
  • Attract Better Customers
    Oct 26 2025

    The best way to develop great customers is to give your book to prospective customers. Those prospects who read your book and like it will become your best customers.

    Just write a book that answers the top 20 questions that prospects ask you again and again. Prospects always ask better questions after reading a book. If they ask the right questions, they will hire you and keep hiring you. That’s the best kind of customer.

    Website: https://www.BookMarketingBestsellers.com

    Website: https://www.BookAuthorAuthority.com

    Website: https://www.ProToPublished.com



    This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
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    1 Min.
  • Now, This Is How to Tell a Story
    Oct 7 2025

    The following story is taken from a tweet a few days ago sent out by The Redheaded Troublemaker (https://x.com/try2underit).

    I’ve Been Banned from Tractor Supply

    Yesterday I was at my local TSC store buying a large bag of my dog’s food for my Australian Cattle Dog. I was in the checkout when a woman behind me asked if I had a dog?

    What did she think I had an elephant? So, since I’m retired and have little to do, on impulse I told her that no, I didn’t have a dog, I was starting the Purina Dog Diet again.

    I added that I probably shouldn’t, because I ended up in the hospital last time, but I’d lost 10 pounds before I woke up in intensive care with tubes coming out of most of my orifices and IVs in both arms. I told her that it was essentially a perfect diet and that the way that it works is to load your pockets with dog nuggets and simply eat one or two every time you feel hungry.

    The food is nutritionally complete so it works well, and I was going to try it again. (I have to mention here that practically everyone in line was now enthralled with my story.)

    Horrified, she asked me if I ended up in intensive care because the dog food poisoned me. I told her no, I stepped off the curb to sniff an Irish Setter’s ass end and a car hit me.

    I thought the guy behind her was going to have a heart attack he was laughing so hard. I’m now banned from Tractor Supply. Better watch what you ask retired people. They have all the time in the world to think of things to say.

    And they are incredibly good at telling stories.

    Here’s the tweet: https://twitter.com/try2underit/status/1974678659261706527

    Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

    Website: https://www.BookMarketingBestsellers.com

    Website: https://www.BookAuthorAuthority.com

    Website: https://www.ProToPublished.com



    This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
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    2 Min.
  • How to Entice People to Do What You Want
    Oct 1 2025

    I recently saw a viral video featuring the strategies dogs use to get snacks from their humans (see the video here: https://www.myincrediblewebsite.com/dogs-know-how-to-manipulate-humans-for-food-food-food).

    With the right techniques, almost any person can be persuaded to share their meal. Here are a few of the most effective strategies of dogs, along with my comments on how anyone can entice anyone else to do what they want.

    1. Position yourself in your human’s direct line of sight.

    The first step in getting what you want from someone is to get yourself in front of them — by email, social media, fax, phone call, podcast invite, letter, postcard, or more.

    2. Lower your ears enough to look like you’re starving. Place your paw on top of your human as if to say, “I hate to interrupt but I will.”

    The second step: Let your target person know your need — what it is that you want from them. Be very clear. Be firm. Be persistent.

    3. Channel the tragic energy of a dog who’s never seen food before even if you literally just licked your dinner bowl clean.

    Be passionate in pursuing your dream. Be passionate in communicating what you want. Be passionate in reaching out to anyone who can help you. Ask. And ask again.

    4. Release a small dramatic sigh every time your human takes a bite while maintaining unrelenting eye contact.

    Again, be persistent. Keep making contacts. Maintain eye contact, ear contact, touch contact, email contact, phone contact, letter contact, real person contact. Be dramatic at least some of the time. Be clear the rest of the time.

    When used in combination, these techniques have been known to produce a 92% success rate. That’s probably a fake statistic, but possibly accurate nonetheless.

    The key to success in marketing is building relationships with key influencers. Use the strategies of dogs to help you build those relationships. Bow WOW!

    Website: https://www.BookMarketingBestsellers.com

    Website: https://www.BookAuthorAuthority



    This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
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    3 Min.
  • 5 Ways to Become a Better Speaker
    Sep 16 2025

    The tips for today’s podcast came from a recent Time magazine article on 5 Ways to Make Small Talk When You Have Social Anxiety.

    Practice in low-stakes settings.

    Start by speaking at your local library, bookstore, Rotary Club, or a friend’s house (or your own).

    Script some go-to phrases.

    Practice telling some stories from your own experience.

    Use the echo technique.

    Encourage your audience to ask you questions that you can answer, drawing on your experience & knowledge.

    Find an anchor.

    When speaking to a crowd, focus on one or two receptive people in your audience. Talk to them.

    Have an exit strategy ready.

    End your talk with a great sales pitch for your book, your products, or your services—or someone’s product or service you can recommend.

    Book Author Authority: https://www.bookauthorauthority.com

    Book Marketing Bestsellers: https://www.bookmarketingbestseller.com

    Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a paid subscriber.



    This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
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    2 Min.
  • The Sacred Spell of Storytelling
    Aug 30 2025

    The above video was created from a Microsoft PowerPoint presentation created with the help of Microsoft Copilot. It essentially expanded on the presentation I created in the last video (based on an article by Jamie K. Wilson, The Death of Enchantment).

    I was actually, for the most part, disappointed with this creation—too abstract, almost devoid of life. But I thought you should be able to compare my original video at https://bookmarketing.substack.com/p/what-hollywood-sadly-has-forgotten with the above video created by PowerPoint and Copilot but vocalized by me.

    I suspect I won’t be using Copilot anymore to create videos. Not good enough by my estimate.

    Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a paid subscriber.

    Website: https://www.bookmarketingbestsellers.com

    Bookstore: https://www.bookmarket.com/bookstore



    This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
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    7 Min.
  • What Hollywood Sadly Has Forgotten
    Aug 28 2025

    The following is excerpted from an article by Jamie K. Wilson, The Death of Enchantment (https://pjmedia.com/jamie-wilson/2025/08/26/the-death-of-enchantment-why-hollywood-no-longer-holds-us-n4943034).

    The spell of story is not complicated, but it is sacred:

    Trust the writer.

    Trust the director.

    Trust the story to carry its own truth.

    And most importantly: Trust the viewer.

    Hollywood has forgotten that the audience is not a passive consumer but a participant. A story isn’t finished until it’s received — until the viewers buy into it, suspend their disbelief, and join the communion. But today’s studios no longer trust the viewer. They treat audiences as problems to be managed, as minds to be manipulated, as children to be lectured. …

    But the cure is the same as the cause: trust restored. Allow stories to be stories again, and the spell will hold. The lights will go down, the screen will flicker to life, and once more, strangers will gasp together in the dark.

    Thanks for reading Book Marketing Success! This post is public so feel free to share it.



    This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
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    2 Min.