Marketing consists of several elements which when properly aligned provide an offer that the client/customer will find compelling.

In this episode we overview each and their relationship to one another.

We hope you will find this a great starting point, or reminder, on where the focus should be in relationship to this topic.

If you want a delighted client/customer this is a good place to start.

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Business is about making money so can values really be a tool for business growth and profitability. If yes, how?

Join us as we discuss these questions and explore how values can be a useful tool in improving what we all want in our business - better productivity and, by extension, better profits and sustainability.

We'll also look at the methods for developing values and how to integrate them into your business for maximum effect.

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Whether starting or buying a business this episode looks at some of the key areas of consideration - the pitfalls, the opportunities and the rewards of being in business along with the psychologic approach needed if you are to be successful.

This discussion is a great starting point if you are considering making the leap of faith that is 'going into your own business'.

Also remember to click on the Toolbox link below to grab your free business startup checklist.

⁠Ross and Pauls Business Toolbox⁠

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Part of setting up, running, growing and sustaining a business lies, at first, in identifying the elements that Ross (Bluff) and Paul (Swagger) refer to as the scaffold of business.

As usual the discussion seeks to be simple and pragmatic so you can apply some or all of the information easily.

The scaffold is also a great tool for analysing where you are 'now' with a view to delivering relevant strategy for moving forward.

As always thanks for listening and apologies in advance for the dad jokes.

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