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Beyond the CEO Norm

Beyond the CEO Norm

Von: Nadine Selina
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Beyond The CEO Norm is the podcast for business owners who’ve said no to the traditional path, the 9 to 5, the mortgage, and the cookie-cutter version of success. Hosted by Nadine, this show is a real and refreshing look at what it actually takes to build a freedom-led six-figure business in your 30s while navigating the pressure of who you're told you should be. Subscribe now for open conversations about things that aren’t spoken about online, practical advice to move your business forward and mindset shifts to change how you’re showing up in life.Nadine Selina Management & Leadership Ökonomie
  • What It Really Means to Find Your Niche and Stand Out Online
    Oct 27 2025

    In this solo episode, Nadine breaks down the truth about niching beyond the surface-level “ideal client” talk you’ve heard a hundred times before.


    She reveals the two sides of your niche: your industry niche (who you serve) and your authority niche (why people choose you), explaining why both are essential for building long-term authority and to consistently attract clients.


    Nadine explores how humility conditioning, that deep-rooted belief that it’s arrogant to own your strengths, keeps so many women stuck and second-guessing their expertise.


    She shares how to confidently articulate what you do, what you’re known for, and the exact results you can help people achieve, even if you’re just 1% ahead.

    You’ll learn how to define your ideal client with total clarity, identify your built-in skills and experience, and develop your own signature frameworks that make your brand unmistakably yours.


    Timestamps:00:00 The Importance of Niching in Business02:17 Types of Niches: Industry and Authority03:07 Understanding Your Unique Value07:54 Overcoming Humility Conditioning13:07 Defining Your Ideal Client18:47 Identifying Your Skills and Experience22:24 Understanding Client Mindset23:17 Defining Your Niche25:01 Identifying Ideal Clients27:33 The 1% Authority Method30:16 Building Signature Frameworks35:32 Evolving Your Authority


    If this episode helped you see your niche differently, take a second to rate the show five stars and message Nadine with your biggest takeaway.


    Connect with Nadine:Instagram: @nadineselinacoaching


    Apply to work with Nadine

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    42 Min.
  • What They Don’t Tell You About Starting a Business with Brooke Summers
    Oct 20 2025

    They told you running your own business would be easy. That you could make 10K in passive income in your first year.


    Well, Nadine is sitting down with Brooke Summers, one of the world’s top 10 mindset coaches and business mentors, to discuss what it really takes to create a business that lasts beyond year one.


    Brooke discusses how you have to fall in love with the process instead of chasing results and how you can learn from failed launches.


    They go deep into the mindset shifts and practical lessons that separate long-term entrepreneurs from those who burn out early.


    Nadine and Brooke dismantle the myth of business being “easy” in your first year.


    If you’ve ever thought, “This should be happening faster,” this episode will reset your expectations and remind you exactly why you started.


    Timestamps

    00:00 Intro to Brooke Summers

    02:49 Building a business that lasts

    04:52 Learning to love the process instead of chasing results

    09:21 Early challenges that shaped Brooke’s success

    13:38 Balancing mindset and strategy in entrepreneurship

    20:44 The wrong reasons to start a business

    27:08 Why your first year won’t look “easy”

    28:14 Navigating hustle, overwhelm, and staying consistent

    30:26 Learning from failure and finding your ideal audience

    35:04 Spotting victim-mentality clients and how to avoid them

    40:04 High ticket versus low ticket strategies

    44:40 Building a reputation before scaling passive income

    50:54 Traits of entrepreneurs who make it beyond the first year

    54:37 Where to connect with Brooke Summers


    If you loved this conversation, take a moment to subscribe, rate the show, and share this episode with a friend who’s building their business from the ground up.


    Connect with Nadine:

    • Instagram: @nadineselinacoaching
    • Apply to work with Nadine


    Connect with Brooke

    • Instagram: @brookesummeradams
    • Facebook Community: facebook.com/groups/letransformationhub/
    • Website: www.brookesummeradams.com
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    55 Min.
  • Your Lack Mentality is Sabotaging Your Business Growth
    Sep 29 2025

    Do you ever feel like no matter how much you achieve in your business, it’s never enough?


    Let’s talk about why chasing the next milestone might be keeping you stuck.


    Nadine is speaking from her own experience about how constantly focusing on what didn’t go well or moving straight on to the next milestone can quickly take over and rob you of celebrating any progress.


    Instead of framing moments like a lack of sign-ups from a launch as a moment of failure, Nadine reframes them as proof of progress and knowing what the right next step will be for your business.


    She talks about the importance of recognising small wins and embracing quieter seasons in business.


    Timestamps:

    00:00 Navigating business setbacks

    01:30 Overcoming the lack mentality

    03:18 Recognising and celebrating small wins

    06:21 The importance of long-term efforts

    11:33 Client not seeing results with a masterclass to having an 8k month

    13:39 Nadine’s constant chase to hit a certain weight

    17:22 The importance of consistent promotion

    21:51 Navigating quiet seasons in business

    29:16 Share your thoughts on the episode!


    If this episode resonated with you, please share it with a friend or tag Nadine on Instagram stories.


    Don’t forget to subscribe to Beyond The CEO Norm and leave a rating or review. And if you had a breakthrough while listening, send Nadine a message with your feedback. She would love to hear from you!


    Connect with Nadine:Instagram: @nadineselinacoaching


    Apply to work with Nadine

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    30 Min.
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