Struggling to decide where to take your portraits? In this episode of Beyond the Pose, I break down how to choose the perfect location - whether you’re booking a session or shooting one. I’ll share what makes a spot flattering, how light and background shape the mood, and the practical tips that save time and stress on shoot day. By the end, you’ll know exactly how to pick a location that brings out the best in every portrait.

Guest: Kayleigh from Prismatic Creative Co.

Summary: In this episode, we sit down with Kayleigh from Prismatic Creative Co. to delve into the crucial aspects of building brand awareness for small business owners. Kaylee shares her expertise in design, branding, and social media management, providing valuable insights and practical tips to enhance your brand's visibility and appeal.

Key Points:

• Kayleigh's Background: Founder of Prismatic Creative Co., with a focus on branding, web design, and social media management since January 2019.

• Brand vs. Logo: Kayleigh's explains the difference between having a logo and a complete brand. A logo is just a small part of the overall brand, which includes visual identity, strategy, personality, and tone of voice.
• Importance of a Brand: How a cohesive brand helps businesses stand out and connect with their audience.

• Visual Identity: The role of visual elements like logos, colour palettes, and design in building a brand.
• Personality and Tone: Crafting a brand persona that resonates with your target audience.
• Photography: Using professional images to enhance brand storytelling and create a strong first impression.

1. High-Quality Photography: Invest in professional-grade photos to accurately represent your brand and appeal to your audience.
2. Consistency in Visual Storytelling: Maintain a consistent visual identity across all platforms to reinforce brand recognition.
3. Authenticity: Build genuine connections with your audience by showcasing your authentic self and staying true to your brand values.

• Brand Photography: Tips on using professional photos to emulate your brand’s personality and tone.
• Touch Points: Ensuring consistency across all customer interaction points, from business cards to social media.
• Colour Psychology: Choosing brand colours that reflect your business values and evoke the right emotions.

• Host's Experience: The importance of a cohesive brand identity in recognizing and connecting with businesses.
• Kayleigh's Final Tips: Summary of key takeaways and encouragement to invest in professional branding services.

Resources:

• Prismatic Creative Co.: Website
• Kayleighs's Contact Information: Email, Instagram

Welcome to another exciting episode of Beyond The Pose! I'm your host, Erin Laye, owner of a portrait photography business in Campbell River, BC. Today, we have a special guest with us, Elise Van De Leur owner of De Leur Lashes and Makeup. In this episode, we will be chatting about the beauty tips you NEED to know before your next photo session (that are often overlooked) and common beauty mistakes. You wont want to miss this one!

📷 Connect with Erin Laye
If you're interested in learning more about me and my portrait photography business, visit my website at [www.erinlaye.com] . You can also keep up with me on Instagram by following this link: [https://www.instagram.com/erinlayephotography/].

Show Elise some love!

You can find her on Instagram: https://www.instagram.com/deleurlashesandmakeup/