Guest: Kayleigh from Prismatic Creative Co.

Summary: In this episode, we sit down with Kayleigh from Prismatic Creative Co. to delve into the crucial aspects of building brand awareness for small business owners. Kaylee shares her expertise in design, branding, and social media management, providing valuable insights and practical tips to enhance your brand's visibility and appeal.

Key Points:

• Kayleigh's Background: Founder of Prismatic Creative Co., with a focus on branding, web design, and social media management since January 2019.

• Brand vs. Logo: Kayleigh's explains the difference between having a logo and a complete brand. A logo is just a small part of the overall brand, which includes visual identity, strategy, personality, and tone of voice.
• Importance of a Brand: How a cohesive brand helps businesses stand out and connect with their audience.

• Visual Identity: The role of visual elements like logos, colour palettes, and design in building a brand.
• Personality and Tone: Crafting a brand persona that resonates with your target audience.
• Photography: Using professional images to enhance brand storytelling and create a strong first impression.

1. High-Quality Photography: Invest in professional-grade photos to accurately represent your brand and appeal to your audience.
2. Consistency in Visual Storytelling: Maintain a consistent visual identity across all platforms to reinforce brand recognition.
3. Authenticity: Build genuine connections with your audience by showcasing your authentic self and staying true to your brand values.

• Brand Photography: Tips on using professional photos to emulate your brand’s personality and tone.
• Touch Points: Ensuring consistency across all customer interaction points, from business cards to social media.
• Colour Psychology: Choosing brand colours that reflect your business values and evoke the right emotions.

• Host's Experience: The importance of a cohesive brand identity in recognizing and connecting with businesses.
• Kayleigh's Final Tips: Summary of key takeaways and encouragement to invest in professional branding services.

Resources:

• Prismatic Creative Co.: Website
• Kayleighs's Contact Information: Email, Instagram