Better Nature: How To Build A Mission-driven Business Without Compromise
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Better Nature: How To Build A Mission-driven Business Without Compromise
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In this podcast episode, I chat with Elin Roberts and Christopher Kong, co-founders of Better Nature, a conscious food-tech company. Better Nature is trying to introduce the wonders or tempeh to the world. Tempeh is made from fermented soybeans and high in protein. It originates from Indonesia, but Better Nature has been busy in the kitchen seasoning and cooking it up to make it more appealing to markets outside of Asia.
Chris and Elin talk about their journey developing the idea and launching their online business, which has seen tremendous growth in 2020, its first trading year.
With a strong team and mission-driven brand, Better Nature looks poised to continue its success. They talk about their mouth-watering open rate of 35% in their monthly newsletter. We discuss their use of Google Ads and how they think about branding.
This was a delightful episode as I spoke to the two founders full of passion and clarity about their brand.
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