What if businesses could do more than generate profits—and actually build doing good into the way they operate? Alex Amouyel is the President and CEO of Newman's Own Foundation, the philanthropic organization continuing the legacy of legendary actor and philanthropist Paul Newman. Built on the belief that business can be a powerful force for good, Newman's Own directs 100% of its profits and royalties to charitable purposes. Since 1982, more than $600 million has been contributed to organizations working to improve lives and strengthen communities. On this episode of BETTER GOOD, Scott M. Curran sits down with Alex to explore how businesses can create meaningful, lasting social impact, what separates authentic corporate responsibility from greenwashing, and why the way a company is structured can determine whether its mission survives for generations. Alex explains the unique business model behind Newman's Own, where a foundation owns the food company and its profits support charitable grants benefiting children facing adversity. She discusses how this structure helps preserve Paul Newman's philanthropic vision and why building purpose into a company's ownership and governance can create lasting change. Alex and Scott also examine other purpose-driven businesses, including Patagonia and Rolex, and how foundations, trusts, and alternative ownership models can help organizations maintain their missions beyond the lifetimes of their founders. They explore the challenges of greenwashing and purpose washing, how consumers can distinguish meaningful social impact from marketing, and why transparency, fair wages, responsible supply chains, and measurable results matter when evaluating a company's commitment to doing good. The conversation also examines the Purpose Pledge, a framework encouraging businesses to go beyond minimum standards and incorporate responsible practices into their operations, leadership, and long-term strategies. Alex and Scott discuss why companies must still create products people love, remain competitive, and build financially sustainable businesses while pursuing a greater purpose. They also explore a bigger question: What if the future of business isn't simply about how much money companies make, but how they use their success to benefit the world? This is a conversation about entrepreneurship, philanthropy, corporate responsibility, leadership, ethical business practices, sustainability, social impact, and building organizations designed to make a lasting difference. Guest: Alex Amouyel, President & CEO of Newman's Own Foundation Host: Scott M. Curran Better Good is a podcast series where you'll meet the visionaries and doers tackling the toughest challenges of our time. With moving stories and practical takeaways, Scott M. Curran brings listeners into the art and science of doing good through conversations with the social-impact leaders reshaping how we change the world. Whether you lead a global workforce, run a fast-growing nonprofit, or are simply driven to make a difference, Better Good offers the ideas, inspiration, and tools to leave the world better than you found it. The world's biggest problems won't wait. Neither should you. Learn more about your ad choices. Visit megaphone.fm/adchoices
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