Everyone says their product is “AI-powered.”

But… is it really?

On this episode of Back on T-R-A-C-K, Michele Nieberding, Director of Product Marketing, AI at Treasure Data, breaks down what’s real versus what’s hype.

This is a fun way to get into a serious conversation about:
• AI trust and transparency
• Product marketing in the age of hype
• How buyers actually evaluate “AI” claims

This episode is powered by MKG. We handle the details so you can capture the market.

Scaling marketing isn’t about doing more.
It’s about doing the right things at the right time.

In this episode of Back on T-R-A-C-K, Kathie Johnson — Founder & CMO of Accel Growth Partners — shares how she helps B2B SaaS and AI companies build GTM engines that scale with clarity and discipline.

Kathie brings deep experience from Salesforce, Talkdesk, Sitecore, and Dassault Systèmes, and now applies that judgment as a fractional and interim CMO.

This episode covers:
• GTM strategy before execution
• Verticalization and upmarket growth
• Fractional leadership that delivers impact fast
• AI as a strategic lever, not a shiny object

A must-listen for founders and GTM leaders scaling into their next chapter.

This episode is powered by MKG. We handle the details so you can capture the market.

Content doesn’t fail.
Misalignment does.

In this Back on T-R-A-C-K episode, Jess Vigorito shares how she builds content-led GTM strategies that drive real business impact through sales alignment, community, and clear positioning.

Jess brings hands-on experience across SaaS, CX, AI, and media, delivering:

• 2–3× MoM membership growth
• 60% revenue increases
• Meaningful pipeline from partnerships and community
• Content that sales teams actually use

This episode is powered by MKG. We handle the details so you can capture the market.

Is your marketing actually driving revenue, or just making noise?

We’re getting "Back on T-R-A-C-K" with Quincy Johnson, a Marketing Ops expert who helps startups and small businesses turn chaotic data into compound growth.

In this sprint session, we’re ditching the fluff. We are diving straight into what actually worked in 2025 and what you need to build to survive 2026. Quincy will break down the critical journey from that first Cold Email to the Nurture sequence, all the way to a loyal Newsletter following.

We’ll cover:

The 2025/2026 Shift: What to keep and what to kill.

The Ops Engine: Why startups need Ops before they think they do.

The Email Ecosystem: How to fix your leaky funnel.

The "Fix-It" List: Top mistakes Ops leaders spot on Day 1.

30 Minutes. Zero fluff. Let’s get your marketing back on track.

This episode is powered by MKG. We handle the details so you can capture the market.

In this week’s Back On T-R-A-C-K episode, we speak with JD Miller, Go-To-Market Consultant and best-selling author of “The CRO’s Guide to Winning in Private Equity”. He’s spent decades rebuilding revenue engines inside PE-backed and high-growth SaaS companies.

JD will break down:
How to build a unified “SMarketing” culture
What PE-backed companies get right (and wrong) about GTM
How to lead sales, marketing, and customer teams under one value-creation plan
The operational shifts that improve speed, clarity, and pipeline

If you’re building a revenue system that needs to scale inside pressure and complexity, this episode will give you a roadmap.

Modern marketing teams don’t need more headcount. They need better systems.

In this Back on T-R-A-C-K episode, Executive Marketing Leader Scott Wasserman shares how he builds lean, high-impact growth engines for SaaS companies — from $5K ARR deals to $3M enterprise contracts.

Scott breaks down:

• How he increased LinkedIn reach by 400% with employee advocacy
• Why targeted mini-webinars yielded a 48% show rate
• How dark social and intent signals boosted demand gen KPIs by 35%
• What smart AI integration looks like inside marketing workflows

If your team is trying to scale sustainably, this episode is worth forwarding to your leadership team.

This episode is powered by MKG. We manage the details, so you may capture the market.

Your marketing workflow takes 4 weeks to approve a campaign?

Alyssa Maker cut hers to 3 days. How? AI-powered systems, aligned teams, and a mindset built on measurable impact.

In this episode of Back on T-R-A-C-K, we unpack:

Why “AI visibility” and “agentic workspaces” are the future of B2B.

How to make data, creativity, and innovation work together.

What global demand gen looks like when it actually works.

If you’re ready to move from slow approvals to real pipeline, this is your playbook.

In 2025, your founder’s voice is your best distribution channel.

Evan Patterson joins Back on T-R-A-C-K to share how he helps B2B SaaS leaders:

Build social-led content engines that actually scale.

Show up in AI search results.

Turn personal brands into predictable pipeline.

It’s a conversation about growth, visibility, and keeping marketing human, even in an AI-driven world.

Click here to view the episode transcript.