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Back on T-R-A-C-K

Back on T-R-A-C-K

Von: MKG Marketing Inc
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 Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead. After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth. Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.MKG Marketing Inc Management & Leadership Marketing & Vertrieb Ökonomie
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  • Laura McAliley on GTM Clarity, Founder Messaging, and Early-Stage Growth

    Laura McAliley on GTM Clarity, Founder Messaging, and Early-Stage Growth
    Feb 4 2026

    Everyone says their product is “AI-powered.”

    But… is it really?

    On this episode of Back on T-R-A-C-K, Michele Nieberding, Director of Product Marketing, AI at Treasure Data, breaks down what’s real versus what’s hype.


    This is a fun way to get into a serious conversation about:
    • AI trust and transparency
    • Product marketing in the age of hype
    • How buyers actually evaluate “AI” claims

    This episode is powered by MKG. We handle the details so you can capture the market.

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    51 Min.
  • Kathie Johnson on GTM Strategy, Fractional Leadership, and Scaling with AI

    Kathie Johnson on GTM Strategy, Fractional Leadership, and Scaling with AI
    Jan 28 2026

    Scaling marketing isn’t about doing more.
    It’s about doing the right things at the right time.

    In this episode of Back on T-R-A-C-K, Kathie Johnson — Founder & CMO of Accel Growth Partners — shares how she helps B2B SaaS and AI companies build GTM engines that scale with clarity and discipline.

    Kathie brings deep experience from Salesforce, Talkdesk, Sitecore, and Dassault Systèmes, and now applies that judgment as a fractional and interim CMO.

    This episode covers:
    • GTM strategy before execution
    • Verticalization and upmarket growth
    • Fractional leadership that delivers impact fast
    • AI as a strategic lever, not a shiny object


    A must-listen for founders and GTM leaders scaling into their next chapter.

    This episode is powered by MKG. We handle the details so you can capture the market.

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    47 Min.
  • Jess Vigorito on Content-Led GTM, Sales Alignment, and Community Growth

    Jess Vigorito on Content-Led GTM, Sales Alignment, and Community Growth
    Jan 21 2026

    Content doesn’t fail.
    Misalignment does.

    In this Back on T-R-A-C-K episode, Jess Vigorito shares how she builds content-led GTM strategies that drive real business impact through sales alignment, community, and clear positioning.

    Jess brings hands-on experience across SaaS, CX, AI, and media, delivering:

    • 2–3× MoM membership growth
    • 60% revenue increases
    • Meaningful pipeline from partnerships and community
    • Content that sales teams actually use

    This episode is powered by MKG. We handle the details so you can capture the market.

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    46 Min.
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