Anne Feder, Senior Vice President of Client Growth and Product with eGrocery, shares her journey from psychology grad to grocery tech leader and how she balances career ambitions with motherhood of three children.

• Managing client services from implementation to day-to-day operations for eGrocery's white-label SaaS platform
• Starting in mortgage banking during a recession before moving through automotive, pharmaceutical, CPG and eventually grocery tech
• Taking a three-year career break to be a stay-at-home mom before gradually returning to the workforce
• Finding passion in grocery during the pandemic by seeing how e-commerce technology helped essential workers serve communities safely
• Setting firm boundaries and asking for help to balance professional responsibilities with family priorities
• Addressing women's leadership challenges including data bias and the tendency to over-internalize negative feedback
• Emphasizing the importance of representation through organizations like Women Grocers of America
• Advocating for e-commerce as essential for independent grocers: "It's like putting on your tennis shoes to play basketball"
• Seeing opportunity for independent grocers to reclaim market share through community connection and technological innovation

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Host: Kristin Popp
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