In this episode of The Faces of Business, we welcome Walter Crosby, CEO of Helix Sales Development, to discuss how aligning your marketing and sales messaging can drive business growth and improve sales performance.

Walter is a sales performance expert with a deep understanding of sales process improvement, sales training, and team development. He helps mid-market CEOs build high-performance sales organizations that generate revenue without their constant involvement. Through Helix Sales Development, Walter has guided businesses in transforming their sales teams, implementing repeatable processes, and creating accountability-driven sales cultures.

Join us as Walter shares how misalignment between marketing and sales can lead to lost revenue, and how businesses can fine-tune their messaging to attract and convert the right customers. His insights will help you create a seamless customer journey that turns prospects into loyal clients.

Check out the Blog post here: Aligning Your Marketing and Sales Message for Success

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