Discover how embedded finance is revolutionizing the beauty and wellness industry through the lens of both platform and merchant. In this episode, host Hemmo Bosscher explores the transformation with Pawel Iwanow, Chief Payments Officer at Fresha, who shares how their platform evolved from a simple booking system to a comprehensive financial ecosystem serving 50,000+ professionals worldwide. Then, get the merchant perspective from Scarlet Amies and Alice Vaughan, founders of MASAJ, who reveal how integrated payments and marketplace features have streamlined their operations and fueled their expansion across London. Whether you're a SaaS platform considering embedded finance or already offering financial products, this episode offers valuable insights into creating genuine value for small businesses while building new revenue streams.

Episode Highlights:

• [00:00] Introduction to Embedded Finance for SMBs
• [02:40] Building a Two-Sided Platform: Supply First Strategy
• [07:05] Embedding Payments: Transforming Beauty & Wellness Operations
• [10:18] Free Platform Model: Disrupting Traditional Software Pricing
• [15:45] Supply Chain Innovation: Revolutionizing Beauty Product Distribution
• [19:53] Leveraging Platform Data for SMB Financial Services
• [27:42] Vision for a Complete Financial Ecosystem
• [29:31] MASAJ: A Customer Success Story
• [34:22] The Impact of Unified Software Solutions
• [40:51] Balancing Platform Dependency with Business Growth
• [44:06] Future of SMB Financing and Expansion
• [47:01] Industry Advocacy and Growth Vision
• [48:28] Key Takeaways: Embedded Finance Empowering SMBs

Embedded finance is reshaping how software platforms create value, with Europe approaching a tipping point in adoption despite lagging behind the US market.

In this episode of Adyen Presents Embedded Finance, host Hemmo explores the investor perspective on embedded finance with Justin Forsythe, EMEA Payments Analyst at UBS, and Adam Seskis, CEO of RMS, a leading property management software platform. Together, they unpack the opportunities, challenges, and strategic considerations for platforms embracing embedded finance.

Episode Highlights:

• [00:00] Introduction: The Future of Embedded Finance for SaaS Platforms
• [01:53] Understanding the Role of Equity Research in Embedded Finance
• [02:33] Europe vs US: The Software-Led Payments Gap
• [08:24] Vertical-Specific Opportunities in Embedded Payments
• [20:12] The $500B Embedded Finance Opportunity Beyond Payments
• [40:43] Platform Perspective: RMS's Journey into Embedded Payments
• [43:54] The Rule of 40: Key Metrics Investors Look For
• [47:05] Expanding into Additional Financial Products
• [50:02] Essential Advice for Platforms Starting Their Payments Journey
• [52:26] Key Takeaways: Moving Fast on Embedded Finance Opportunities

Compliance and regulatory expertise emerge as critical differentiators for platforms embedding financial services, setting the foundation for sustainable growth and customer trust.

In this episode of Adyen Presents: Embedded Finance Podcast, host Hemmo Bosscher explores the evolving landscape of compliance in embedded finance with Mariëtte Swart, Adyen's Chief Risk and Compliance Officer, and Ash Forsyth, GM at ModMed, a leading healthcare software platform.

Episode Highlights:

• [00:00] Intro
• [01:14] Building a Regulatory Framework: Adyen's Journey
• [05:29] Strategic Approaches to Embedding Financial Products
• [09:28] Key Challenges in Platform Compliance
• [16:32] ModMed: Healthcare Software and Payment Innovation
• [27:12] Balancing Technology with Traditional Healthcare Practices
• [33:39] Navigating Complex Regulatory Requirements in Healthcare
• [39:01] Building Trust in Digital Payments for Healthcare
• [44:31] Advice for Platform Founders: Focus on Value-Driven Solutions
• [45:52] Key Takeaways: Compliance as a Strategic Advantage