Welcome to Recovery Reach by Recovery.com! In this episode, dive into the world of local SEO with Sam Knight, founder of Hoopless Marketing. Discover how addiction treatment centers can significantly boost visibility and calls by honing a hyperlocal strategy. Sam shares his extensive experience in behavioral health and digital marketing, discussing his powerful approach to climbing the map pack and optimizing SEO at the local level. If you've ever wondered how local SEO can transform your treatment center's reach, this is the episode for you. Tune in to learn practical steps, common mistakes to avoid, and actionable tips to improve your local search rankings. Remember, the more people you reach, the more you can help!

Explore mental health and addiction treatment options: https://recovery.com

Learn more about Hoopless Marketing: https://hoopless.com/

00:00 Introduction to Recovery Reach

00:54 Meet Sam Knight: SEO Expert

01:29 Sam's Journey in Behavioral Health SEO

03:18 The Power of Local SEO

04:33 Strategies for Winning the Map Pack

09:42 Understanding Google's Ranking Factors

14:57 Optimizing for Local Search

21:18 The Importance of Location in SEO

27:26 Statewide Search Dynamics

28:14 Common SEO Mistakes

29:29 Google Business Profile Categories

35:11 Importance of Services in Google Business Profile

38:10 Organic Clicks vs. Conversions

41:23 Call Tracking and Attribution

48:01 Website Importance in Local SEO

49:43 Conclusion and Contact Information