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A deep dive into the neuroscience of your focus and how to reclaim it.

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Welcome to the ADHD Entrepreneur Accelerator Podcast. Host Steve August, Founder of ADHD Entrepreneur Accelerator and August & Wonder, shares five key lessons from working with over 100 ADHD entrepreneurs in 2025. He explains why no single tool guarantees success, how coworking helps through co-regulation, and how real change can happen in just three weeks. Steve also talks about how long-term support leads to more space and calm, and why emotional regulation is key to staying focused. This episode gives clear and helpful advice for growing a business while working with an ADHD brain.

Steve shares key insights from working with over 100 ADHD entrepreneurs in 2025. He explains that success does not come from using the perfect tool, but from having a system that fits how your brain works. Steve highlights how coworking helps by giving emotional support and improving focus. He also shows how real change can happen in just three weeks and how life can feel more calm and spacious over time. A big part of this progress comes from learning to manage emotions and working with others to stay motivated and on track.

1. Tools Are Not Magic: Success comes from a system, not just apps.
2. Coworking Helps Focus: Being with others boosts calm and clarity.
3. Change Starts Fast: Big progress can happen in just three weeks.

1. Systems Beat Tools: A clear system helps more than any one app.
2. Emotional Balance Matters: Staying calm supports better focus and action.
3. Progress Builds Over Time: Regular habits can create space and lasting change.

Here are a few quotes from the episode:

1. “There’s no magic tool. It’s the system that makes the difference.” - Steve August
2. “Coworking works because we co-regulate and focus better together.” - Steve August
3. “Real change can happen in just three weeks.” - Steve August

Join Steve August as he shares five lessons from working with over 100 ADHD entrepreneurs in 2025. Learn why systems matter more than tools and how coworking helps you stay focused. This episode gives clear tips for building habits, managing emotions, and creating space in your work and life.

Episode Highlights:

[00:00] - Introducing the Focus Formula

[01:43] - 5...

🔥 ADHD making business harder than it needs to be? Try these free resources:

🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/solo-monetary-goalsa-s-adhd-motivation-dilemma

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Welcome to the ADHD Entrepreneur Accelerator Podcast. Host Steve August, Founder of ADHD Entrepreneur Accelerator and August & Wonder, is an expert ADHD coach and productivity specialist, and shares insights on why money and revenue goals may not always motivate ADHD entrepreneurs. He explains that ADHD brains are driven by intense deadlines or interest in tasks, but struggle with longer-term rewards. Steve offers practical advice on how to stay consistent with weekly tasks, making activities more interesting, and using co-working to beat procrastination. This episode provides strategies to help ADHD entrepreneurs stay focused and avoid burnout.

Steve shares a helpful strategy for ADHD entrepreneurs to stay motivated: instead of relying on big goals, focus on weekly progress. ADHD brains thrive on intense interest or urgent deadlines, but struggle with long-term goals. By setting weekly tasks and sticking to them, ADHD entrepreneurs can stay on track. Steve suggests finding ways to make tasks interesting and using co-working to stay focused. This approach helps reduce procrastination, build momentum, and keep ADHD minds engaged and productive.

1. Interest-Driven Tasks: Focus on what excites you to stay motivated.
2. ADHD Focus: Use weekly goals to avoid distractions and stay on track.
3. Co-Working: Team up with others to beat procrastination and boost productivity.

1. Not Giving Up: Focusing on weekly tasks helps avoid overwhelm.
2. ADHD Brain Reality: Long-term goals don’t motivate; interest does.
3. Weekly Check-ins: Regular planning keeps you on track and reduces stress.

Here are a few quotes from the episode:

1. “Focus on weekly progress, not distant goals.” - Steve August
2. “ADHD brains thrive on short-term interest, not long-term rewards.” - Steve August
3. “Co-working and interest can turn distractions into productivity.” - Steve August

Join Steve August as he explains how focusing on weekly tasks helps ADHD entrepreneurs stay motivated, reduce stress, and avoid overwhelm. Learn practical tips to stay on track, make tasks interesting, and boost productivity with co-working.

Episode Highlights:

[00:00] - Teaser

[01:28] - The ADHD Money Motivation Paradox

[02:54] - ADHD Motivation & Weekly...

🔥 ADHD making business harder than it needs to be? Try these free resources:

🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/hannahunderwo-od-republish

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Welcome to the ADHD Entrepreneur Accelerator Podcast. Host Steve August is joined by Hannah Underwood, founder of How Might We Community and Under the Hood, a youth charity in the UK. Hannah shares her journey from charity leadership to building a social impact tech startup. She opens up about discovering her ADHD later in life, how it shaped her work, and the tools that help her focus. Learn how she uses curiosity, data, and community to create change and manage life as an ADHD entrepreneur.

Hannah isn’t just a founder; she cares deeply about making a social impact with data and community. Her shift from charity work to tech shows how ADHD can drive big ideas when managed well. She believes curiosity, support, and the right tools help ADHD entrepreneurs stay focused, follow through, and reach their goals.

Hannah spent over 15 years leading a youth charity before starting her own tech venture, How Might We. She uses her deep knowledge of data, leadership, and community building to help others make a bigger impact. Her personal ADHD journey helps her create tools and spaces where neurodivergent founders can stay focused and thrive.

• ADHD and Impact Work: Hannah shares how ADHD can spark big ideas and social change.
• Data with Purpose: Using data and curiosity to drive meaningful results.
• Support Systems: How community and accountability boost focus and follow-through.
• Personal Journey: Discovering her ADHD later in life changed how she works.
• Real Tools: Habits and systems that help ADHD entrepreneurs stay on track.

• ADHD and Leadership: Hannah shows how ADHD traits can lead to bold, creative leadership.
• Power of Community: Supportive groups help ADHD entrepreneurs stay motivated and accountable.
• Learning Through Life: Hannah’s late ADHD discovery reshaped how she builds and leads.
• Focus Tools: She shares real-world systems to manage time and energy effectively.
• Curiosity Wins: Staying curious helps ADHD minds turn big visions into real impact.

Here are a few quotes from the episode:

• “Opportunities aren’t my problem, seeing them all through is.” - Hannah Underwood
• “Data is like a catnip for my curiosity.” - Hannah Underwood
• “Throwing little accountability hand grenades helps me focus.” - Hannah Underwood

Join Hannah Underwood as she shares how ADHD traits, data, and supportive communities help neurodivergent entrepreneurs succeed. Learn how curiosity and focus drive her social impact work and business ventures.

Episode Highlights:

[00:00] - Teaser

[01:00] - Guest Introduction: Hannah Underwood and Her Work in Social Impact

[03:26] - Early Career: Becoming a Charity CEO at Age 25

[06:28] - Real Example: How Data Doubled Impact Without Extra Cost

[08:26] - Why Frontline Engagement Improves Data Quality and Results

[14:12] - Discovering ADHD: Motherhood,...

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🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/adhd-block-switchmed-iums-to-get-unstuck-and-move-ideas-faster

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Welcome to the ADHD Entrepreneur Accelerator Podcast. Host Steve August, Founder of ADHD Entrepreneur Accelerator and August & Wonder, shares a simple but powerful tip for ADHD entrepreneurs who struggle to explain their ideas. He explains how switching the medium from writing to speaking can help ideas flow more easily. Steve talks about how recording thoughts out loud and using tools like transcription and AI can turn rough ideas into clear communication. This episode gives a helpful method to beat overwhelm and work with your brain, not against it.

Steve shares a helpful tip for ADHD entrepreneurs who struggle to explain their ideas clearly. He talks about how writing things down can feel overwhelming because the brain gets flooded with thoughts and steps that are hard to organize. This often leads to task paralysis and delay. Steve explains that changing the way you share your thoughts, like speaking instead of writing, can make a big difference. By recording your ideas and then cleaning them up with tools like AI, you can move faster and avoid getting stuck. The key is to work with your brain, not against it.

• Change the Medium: Switching from writing to speaking can make it easier to express complex ideas.
• Stop Editing Too Soon: Trying to perfect your words while thinking can slow you down and block progress.
• Let It Flow First: Getting your thoughts out without pressure helps you move past overwhelm and take action.

• Writing Can Be a Trap: Trying to organize thoughts on paper can lead to confusion and delay.
• Editing Slows You Down: Fixing things too early blocks the flow of ideas and causes frustration.
• Speak to Move Forward: Talking out your ideas can unlock clarity and help you take the next step.

Here are a few quotes from the episode:

• “Sometimes the best way to make progress is to change the medium.” - Steve August
• “Let it out. Don’t worry about how coherent it is.” - Steve August
• “Work with your brain, not against it.” - Steve August

Join Steve August as he shares a powerful tip for ADHD entrepreneurs who struggle to explain their ideas. Learn how switching from writing to speaking can unlock clarity and speed up progress. This episode offers a simple way to get unstuck, reduce overwhelm, and work better with your brain.

Episode Highlights:

[00:00] - Grab Your Free ADHD Dashboard to Master Your Week!

[00:28] - Why Explaining Ideas Feels Overwhelming

[03:41] - The Solution: Switch from Writing to Speaking

[04:37] - How to Use AI to Clean Up Recordings

[06:21] - Work With Your Brain, Not Against It

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🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/the-biggest-skillf-or-adhd-success-resetting-focus

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Welcome to the ADHD Entrepreneur Accelerator Podcast. Host Steve August, Founder of ADHD Entrepreneur Accelerator and August & Wonder, talks about a crucial skill for ADHD success: the ability to bring yourself back when distractions derail your focus. Steve explains how ADHD brains often get sidetracked by new ideas, boredom, or uncompleted tasks. He shares strategies for staying on track, including using timers, making small transitions, and focusing on the easiest step to get back into a project. This episode offers practical tips to help entrepreneurs stay productive and make real progress despite the challenges of ADHD.

Steve discusses a key skill for ADHD entrepreneurs: the ability to bring yourself back when distractions take you off course. He explains how ADHD brains often get sidetracked by new ideas, tasks, or boredom. Steve shares strategies like using timers, setting small transitions, and focusing on easy first steps to stay on track. By practicing these techniques, entrepreneurs can improve their focus, stay productive, and make steady progress without getting overwhelmed by distractions.

• Focus Can Be Sidetracked: ADHD brains often get distracted by new ideas, boredom, or uncompleted tasks.
• Bring Yourself Back: Using timers and small transitions helps refocus and stay on track.
• Small Steps Lead to Progress: Starting with easy actions helps maintain focus and move projects forward.

• Distractions Are Inevitable: ADHD brains often lose focus due to new ideas or boredom.
• Bring Yourself Back Quickly: Using timers and small tasks can help regain focus and keep progress going.
• Small Actions Lead to Momentum: Starting with easy steps keeps projects moving forward and builds consistency.

Here are a few quotes from the episode:

• “ADHD brains often get sidetracked by new ideas or distractions.” - Steve August
• “The key is to bring yourself back when focus slips away.” - Steve August
• “Small steps help you stay on track and keep moving forward.” - Steve August

Join Steve August as he explains the importance of regaining focus when distractions derail ADHD entrepreneurs. Learn how to use timers, small tasks, and quick transitions to stay on track and make progress. This episode offers practical strategies to help you maintain focus and move forward despite common ADHD challenges.

Episode Highlights:

[00:00] - Grab Your Free ADHD Dashboard to Master Your Week!

[00:28] - The Struggle: ADHD Distractions and Losing Focus

[03:05] - Quick Fix: Using Timers and Small Tasks to Refocus

[05:03] - The Power of Transitions: Staying on Track Between Tasks

[06:53] - Long-Term Strategies: Handling Big Projects and Staying Focused

[08:58] - Conclusion: Practical Tips to Keep Moving Forward with ADHD

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• LinkedIn:

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🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/rosshe-atley

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In this episode of the ADHD Entrepreneur Accelerator Podcast, Host Steve August talks with Ross Heatley, Founder of Project Fluency LTD. Ross shares how his journey with ADHD, autism, and giftedness inspired him to create a digital support app designed for neurodiverse minds. He explains how Project Fluency helps users reflect, grow, and connect by combining executive function tools, wellness features, and real-world challenges. Ross also opens up about leaving corporate work to build a system that empowers self-understanding and balance, turning personal struggles into innovation and meaningful change.

Ross is not just building an app; he is creating support that meets people where they are. Through Project Fluency, he helps neurodiverse individuals manage daily life, build confidence, and connect with others. His ADHD and autism once made traditional work hard to navigate, but now they guide his creativity and purpose. By combining reflection, structure, and compassion, he shows how self-awareness can turn challenges into tools for growth and lasting change.

Ross spent years working in HR before turning his focus to creating tools that better support neurodiverse people. Through Project Fluency, he is building an all-in-one app that helps users organise their lives, improve well-being, and connect through shared experiences. His discovery of being both autistic and ADHD reshaped how he understands success and balance. Now, through reflection, technology, and empathy, he helps others turn self-discovery into strength and build support systems that truly work.

• ADHD & Autism: Ross turns self-understanding into balance and growth.
• Project Fluency: His app helps neurodiverse users reflect, grow, and connect.
• From Challenge to Change: Personal struggles shaped his mission.
• Balanced Structure: He blends focus with flexibility for steady progress.
• Build What You Need: When support is missing, create it with purpose.

• Balance First: Ross builds structure with room for creativity and rest.
• Three-Hour Rule: He sets daily goals in short, focused blocks of time.
• Purple Path: His idea of balance blends order and freedom for sustainable work.
• Community Focus: Ross aims to make Project Fluency open and supportive for everyone.

Here are a few quotes from the episode:

• “If something doesn’t exist, go and make it yourself.” - Ross Heatley
• “Being twice exceptional means having both giftedness and neurodivergence.” - Ross Heatley
• “Be kind to yourself; pressure and comparison are the thief of joy.” - Ross Heatley

Join Ross as he shares how discovering his ADHD and autism shaped his path from HR advisor to founder. Learn how Project Fluency helps neurodiverse people build structure, confidence, and real-world connections. Discover how reflection, empathy, and balance can turn self-awareness into growth and lasting purpose.

Episode...

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🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/adhd-gold-plating

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🔥 ADHD making business harder than it needs to be? Try these free resources:

🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/adhd-go-ldplating

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Welcome to the ADHD Entrepreneur Accelerator Podcast. Host Steve August, Founder of ADHD Entrepreneur Accelerator and August & Wonder, explores a habit he calls “ADHD gold plating.” He explains how ADHD brains often delay progress by constantly improving things instead of finishing and sharing them. This episode shows how perfectionism and fear of rejection can stop real growth. Steve shares the idea of “good, better, best” to help entrepreneurs release their work sooner and improve it over time. It is a practical and encouraging message for anyone trying to make progress with ADHD.

Steve talks about a common trap many ADHD entrepreneurs fall into, which is called “ADHD gold plating.” He explains how the brain keeps adding improvements to a task, making it harder to finish and share with others. This delay often comes from fear of rejection and a desire to get things perfect. Steve shares how thinking in terms of “good, better, best” helps people release their work sooner and build on it later. By focusing on action and learning through feedback, entrepreneurs can move forward faster and avoid getting stuck.

• ADHD Gold Plating: Trying to make things perfect can stop real progress and delay results.
• Perfection Blocks Feedback: Waiting too long to share work means missing out on helpful responses.
• Good Is Good Enough: Releasing a “good” version is often the fastest way to learn and grow.

• Perfection Delays Progress: Always trying to improve can stop things from being finished or shared.
• Fear Fuels Delay: Worry about rejection can lead to endless changes instead of real action.
• Action Brings Clarity: Releasing work early helps gather feedback and builds momentum over time.

Here are a few quotes from the episode:

• “Gold plating is when we keep making things better and better, but never release them.” - Steve August
• “A quick no is better than a long maybe.” - Steve August
• “Good is done enough to put it out there.” - Steve August

Join Steve August as he explains the concept of 'ADHD gold plating' and how it holds entrepreneurs back. Learn why trying to make things perfect can stop real progress and delay success. This episode shares simple ways to break the cycle, take action sooner, and grow through feedback.

Episode Highlights:

[00:00] - Grab Your Free ADHD Dashboard to Master Your Week!

[00:28] - Introduction: What is "ADHD Gold Plating"?

[02:37] - The Hidden Cost: Delayed Rewards and Missing Feedback

[03:58] - The Solution: The "Good, Better, Best" Framework

[05:35] - The...

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🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/adhdclaustro-phobia

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Welcome to the ADHD Entrepreneur Accelerator Podcast. Host Steve August, Founder of ADHD Entrepreneur Accelerator and August & Wonder, explores a feeling he calls “ADHD claustrophobia.” He explains how ADHD brains often get stuck between bursts of interest and the pressure of deadlines, making it hard to move forward. This episode breaks down why this happens and how it can make life feel smaller and more stressful. Steve shares real stories of people using systems like his Weekly OS to regain control and open up their lives. It’s a message of hope and practical tools for entrepreneurs with ADHD.

Steve talks about a hidden challenge many ADHD entrepreneurs face, which is “ADHD claustrophobia.” He explains how the brain fills up with ideas and to-dos, but without a strong interest or a looming deadline, it becomes hard to take action. This gap, which he calls the “dopamine desert,” can make life feel small and stressful. Steve shares how systems like his Weekly OS can help reduce this pressure by making steady progress easier. When the right support is in place, people can start enjoying life again and do things they once thought were out of reach.

• ADHD Claustrophobia Is Real: Feeling stuck or weighed down often comes from not being able to act without pressure or strong interest.
• The Dopamine Desert: Without excitement or urgency, ADHD brains struggle to move forward.
• Systems Bring Relief: Tools like the Weekly OS can help lift the weight and open up life again.

• The World Can Shrink: ADHD brains often pull back from life when stuck between ideas and deadlines.
• Overwhelm Builds Quietly: Avoiding input to stay focused can lead to stress and isolation.
• Relief Is Possible: With the right tools, it's easier to take action, reduce pressure, and enjoy life more fully.

Here are a few quotes from the episode:

• “ADHD claustrophobia is when your world starts to shrink because you can’t move forward.” - Steve August
• “The dopamine desert is that space where interest fades and the deadline hasn’t hit yet.” - Steve August
• “A good week is when we meet our ADHD brain and still make progress.” - Steve August

Join Steve August as he explains the feeling of ADHD claustrophobia and why it happens. Learn how the space between excitement and deadlines can leave you stuck, and how systems like the Weekly OS can help. This episode offers clear steps to ease pressure and feel freer in your daily life.

Episode Highlights:

[00:00] - Grab Your Free ADHD Dashboard to Master Your Week!

[00:28] - Introduction: Defining "ADHD Claustrophobia"

[01:40] - The "Dopamine Desert" Between Interest and Deadlines

[03:46] - The Emotional Weight and Shrinking World

[04:23] - Case Studies: Transformation Through Systems

[07:08] - Conclusion and Path Forward

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