ADHD Entrepreneur Accelerator Titelbild

ADHD Entrepreneur Accelerator

ADHD Entrepreneur Accelerator

Von: Steve August
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You’re an entrepreneur with ADHD. You’ve got big ideas, a fast brain… and a to-do list that’s longer than a CVS receipt. You’re driven—but staying focused, finishing what you start, and scaling your business? That can feel impossible. Welcome to the ADHD Entrepreneur Accelerator Podcast. Hosted by Steve August—ADHD coach, founder, and lifelong entrepreneur. Steve ha's built and exited companies, served as CMO of a $100 million business. Late diagnosed with ADHD at age 54, Steve now helps ADHD entrepreneurs get out of overwhelm find their focus and create freedom. This podcast is your go-to resource for building a business that works with your ADHD brain, not against it. We’re talking " brain-first" practical strategies to help you prioritize, start focus and finish, and sustain over time so you can reap the rewards of your brilliance. If you've ever felt like traditional business success advice wasn’t made for how your brain works, this show proves there's a different path. One built not in spite of your brain - but because of it. You’ll hear real stories from founders who are growing businesses without burning out… and we’ll keep it simple, actionable, and ADHD-friendly every step of the way. So if you’re ready to grow your business, feel free, and finally say… ‘Not now, squirrels. We’ve got work to do.’ Hit subscribe. Let’s go!Steve August Management & Leadership Ökonomie
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  • The ADHD Urgency Trap

    The ADHD Urgency Trap
    Sep 3 2026

    Your ADHD brain thinks every idea deserves to happen right now, and that's exactly what makes deciding what to work on so hard.

    This week Steve breaks down why deciding, one of the three core challenges for ADHD entrepreneurs alongside doing and sustaining, is so cognitively expensive. ADHD brains don't rank ideas, they flatten them: everything feels equally urgent and equally important, all at once. The moment you think of something, part of you expects it done, because thinking it and finishing it feel like they should take the same amount of time. They don't, and Steve tells the story of thinking he'd redo his website "this afternoon," only to discover how much copy, design, layout, and programming it actually takes.

    Steve also unpacks something Alex Hormozi said in an interview: asked what his biggest skill was, Hormozi didn't say marketing or offers, he said opportunity identification, finding the idea most worth his time because it can actually succeed in the market. For ADHD entrepreneurs, that's the hard part. We chase what's interesting first, and the business only works when that interest actually meets what the market wants. Steve closes with the fix he uses with his own clients: treating ideas as a portfolio with seasons (generate, evaluate, test) instead of trying to build everything at once, anchored to what he calls your "magnetic north," the vision of the impact you want to make and how you want your life to look week to week.

    Key points:

    • Why ADHD brains treat every idea as equally urgent, and what that costs you as a founder
    • Alex Hormozi's answer for his biggest skill: opportunity identification, not marketing or offers
    • Why "I'm interested in this" and "this is a good business" are two different questions
    • The three-season system (generate, evaluate, test) and the "magnetic north" anchor that makes deciding easier

    Resources mentioned: ADHD Entrepreneur Accelerator (AEX): https://adhd-accelerator.com Free Weekly ADHD Dashboard: https://go.steveaugustcoaching.com/adhd-dashboard Contact Steve: steve@steveaugustcoaching.com
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    13 Min.
  • Your ADHD brain doesn't care about your money goals?

    Your ADHD brain doesn't care about your money goals?
    Aug 27 2026
    🔥 ADHD making business harder than it needs to be? Try these free resources:🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/solo-monetary-goalsa-s-adhd-motivation-dilemma—------------------------------------------------------------Welcome to the ADHD Entrepreneur Accelerator Podcast. Host Steve August, Founder of ADHD Entrepreneur Accelerator (AEX) and Steve August Coaching, is an expert ADHD coach and productivity specialist, and shares insights on why money and revenue goals may not always motivate ADHD entrepreneurs. He explains that ADHD brains are driven by intense deadlines or interest in tasks, but struggle with longer-term rewards. Steve offers practical advice on how to stay consistent with weekly tasks, making activities more interesting, and using co-working to beat procrastination. This episode provides strategies to help ADHD entrepreneurs stay focused and avoid burnout.Steve shares a helpful strategy for ADHD entrepreneurs to stay motivated: instead of relying on big goals, focus on weekly progress. ADHD brains thrive on intense interest or urgent deadlines, but struggle with long-term goals. By setting weekly tasks and sticking to them, ADHD entrepreneurs can stay on track. Steve suggests finding ways to make tasks interesting and using co-working to stay focused. This approach helps reduce procrastination, build momentum, and keep ADHD minds engaged and productive.Key Takeaways:Interest-Driven Tasks: Focus on what excites you to stay motivated.ADHD Focus: Use weekly goals to avoid distractions and stay on track.Co-Working: Team up with others to beat procrastination and boost productivity.Additional Insights:Not Giving Up: Focusing on weekly tasks helps avoid overwhelm.ADHD Brain Reality: Long-term goals don’t motivate; interest does.Weekly Check-ins: Regular planning keeps you on track and reduces stress.Here are a few quotes from the episode:“Focus on weekly progress, not distant goals.” - Steve August“ADHD brains thrive on short-term interest, not long-term rewards.” - Steve August“Co-working and interest can turn distractions into productivity.” - Steve AugustJoin Steve August as he explains how focusing on weekly tasks helps ADHD entrepreneurs stay motivated, reduce stress, and avoid overwhelm. Learn practical tips to stay on track, make tasks interesting, and boost productivity with co-working.Episode Highlights:[00:00] - Teaser[01:28] - The ADHD Money Motivation Paradox[02:54] - ADHD Motivation & Weekly Planning[06:25] - Making Tasks Engaging & Co-Working[08:24] - Reframing ADHD Entrepreneur SuccessFOLLOW THE HOST:LinkedIn: https://www.linkedin.com/in/steve-august-b2b-adhd-business-founder-coach/Company LinkedIn: https://www.linkedin.com/company/adhd-entrepreneur-accelerator/August & Wonder: https://www.linkedin.com/company/augustandwonder/Website: https://steveaugustcoaching.com/Email: steve@steveaugustcoaching.comX: https://x.com/steveaugustInstagram: https://www.instagram.com/steveaugustpdx/FOLLOW THE PODCAST:Apple Podcast: https://podcasts.apple.com/us/podcast/rocket-ship-founder/id1659287071YouTube: https://www.youtube.com/@ADHDEntrepreneurAcceleratorSpotify: https://open.spotify.com/show/4rQhk7bt3ZriSNfeVLxBj9?si=10ec3f4b0a374035
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    10 Min.
  • Twice Exceptional, Twice As Hard: ADHD and Business

    Twice Exceptional, Twice As Hard: ADHD and Business
    Aug 20 2026

    Steve wasn't diagnosed with ADHD until 54, which means he's still running into terms he would have qualified for decades earlier. This week's term is "twice exceptional," and it explains something a lot of late-diagnosed ADHD entrepreneurs will recognize: the same brain that built your early success can quietly turn into your biggest obstacle.

    Steve unpacks a recent conversation with a late-diagnosed ADHD entrepreneur whose career followed a familiar arc: early success built on vision, connection-making, risk tolerance, and the ability to turn crisis into progress, followed by real struggle once the business (or the organization around them) matured and started demanding consistency, iteration, and operational discipline instead. Same brain, same skills, different container, and that's exactly where things started to break, a pattern Steve lived himself after taking a startup from idea to a multi-million dollar exit and then having to adapt to a 400-person corporate environment.

    That conversation introduced Steve to the term "twice exceptional" (2E): exceptional fluid intelligence and creativity, paired with exceptional neurodivergence, including the real executive function and working memory deficits that come with ADHD. Dr. Hallowell's description in ADHD 2.0 sums it up well: a Ferrari engine matched with bicycle brakes. Steve then walks through the framework he actually uses with clients, breaking execution down into three distinct skills (deciding, doing, and sustaining) and introducing the "dopamine desert," the space between intense interest and urgent consequence where good ideas quietly stall out.

    Key points:

    • What "twice exceptional" (2E) means, and why it resonates so strongly with late-diagnosed ADHD entrepreneurs
    • Why the same brain that fuels early-stage success can struggle once an environment matures and needs consistency instead of crisis-driven hustle
    • The three separate skills that make up execution: deciding, doing, and sustaining
    • What the "dopamine desert" is, and why "just try harder" isn't the fix

    Join Steve live: The ADHD Entrepreneur Game Plan Session is today, August 20th at 10:00 AM Pacific / 1:00 PM Eastern. Sign up here: https://go.steveaugustcoaching.com/gameplan

    Resources mentioned: ADHD Entrepreneur Accelerator (AEX): https://adhd-accelerator.com Free Weekly ADHD Dashboard: https://go.steveaugustcoaching.com/adhd-dashboard Contact Steve: steve@steveaugustcoaching.com
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    11 Min.
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