Meet Shivani 👋

She's an Events & Brand Marketing Manager @ Gymdesk

Shivani spent a decade as a full-time fashion model before moving into journalism and then content and brand marketing.

In this episode, we talk about:
- Why marketing's job is storytelling
- The do's and don'ts of storytelling
- And why failure is feedback

I hope you enjoy the episode :)
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📺 Click to watch on YouTube
📹 Recorded on December 11th, 2025.

// GUEST LINKS //
Shivani's LinkedIn

// CONNECT //
🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer //
Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Davide 👋

He's the Head of Growth at Clay.

Davide started in investment banking and then switched to growth, where he spent 4 years at Verkada before joining Clay.

In this episode, we talk about:
- Why growth's job is to remove the bottlenecks to growth
- The skills that make someone successful at growth
- And why your job doesn't have to suck

I hope you enjoy the episode :)
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📺 Click to watch on YouTube
📹 Recorded on December 2nd, 2025.

// GUEST LINKS //
Davide's LinkedIn

// CONNECT //
🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer //
Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Mark Rogers 👋

He's the Director of Content Marketing at Freshpaint.

Mark has over a decade of experience leading marketing and content for organizations and within agencies.

In this episode, we talk about:

- Why marketing's job is to be the preferred solution

- Where SEO and content marketing are headed

- And why empathy, paired with a change of mind/action, is so critical

A fun aside: I met Mark during an interview process back in 2024, where he passed me. Thankfully, I left a good impression, and we've stayed in touch since.

I hope you enjoy the episode :)

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📺 Click to watch on YouTube

📹 Recorded on December 2nd, 2025.

// GUEST LINKS //

Mark's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer //

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet (THE) Jess Cook 👋

She started her career 20 years ago, copywriting for B2C brands

And is now the Head of Marketing for Vector

If you want to create better content that builds community, you need to listen to (and study!) Jess

I hope you enjoy our conversation :)

📺 Click to watch on YouTube

📹 Recorded on November 14th, 2025.

// GUEST LINKS //

Jess' LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer //

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Natasha Geiger 👋

She's the Director of Marketing for the Greater Green Bay Chamber

And an overall great human(!)

She shares insights on modern marketing, leading a marketing team, and why she's slowing down to speed up.

Enjoy the conversation :)

📺 Click to watch on YouTube

📹 Recorded on November 7th, 2025.

// GUEST LINKS //

Natasha's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer //

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Pat Watters 👋

20 years into the game of marketing and still acts like I did when I started—eager, curious, and talking way too loudly about marketing.

I love it.

He shares everything he knows about modern marketing and shares a killer story about a Garth Brooks concert.

Enjoy the conversation :)

📺 Click to watch on YouTube

📹 Recorded on November 4th, 2025.

// GUEST LINKS //

Pat's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer //

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet the new On Growth series 👋

If you’ve ever wondered what growth is for, start here

I draw the line between shortcuts and systems, and lay out how we’ll explore growth as the way we run GTM

We’ll explore inbound × outbound as one loop, pairing a GTM engineer with a generalist marketer, and so much more!

Here’s the why, what’s coming, and how you can take action right away

I hope you enjoy :)

📺 Click to watch on YouTube

📹 Recorded on November 3rd, 2025.

// CONNECT //

🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer //

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

What is strategy?

How does one become "more strategic?"

This Is Strategy by Seth Godin dares to put words to how to do strategy.

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📺 Click to watch on YouTube

📹 Recorded on October 14th, 2025

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In this book review, I cover Seth's newest book (and maybe worst-written one).

It's a collection of nudges or musings on strategy that are barely tied together. Yet it still delivers progress in thinking better about strategy.

In the episode, I share:

• An overview of What Is Strategy
• A few caveats
• 5 insights/learnings
• 3 reflection questions

With AI, strategic thinking has never been more critical.

This book has some of the answers on how to get better.

Enjoy the episode :)

Let me know what book you want covered next 👇

// CONNECT //

🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer //

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.