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Is your Instagram working for your business — or just sitting pretty?

In this live social media audit episode of The Side-HustlHER Podcast, I sat down with Kiana (@CaladoraXBeauty), a luxury hairstylist and brow artist based in Connecticut, to give her content strategy a complete glow-up.

Kiana's goal? To grow her brand beyond the chair by launching her own hair extension line, hosting henna brow trainings, and building a business that actually gives her more freedom. But like many beauty pros, she was struggling with how to show up online in a way that attracts dream clients and drives bookings.

We covered:

• How to optimize your Instagram bio for search and conversions
• The one tweak that can instantly improve your profile’s SEO
• What type of content helps you stand out in a crowded market
• How to inject more personality into your page (without being cringey)
• The secret to rotating hashtags so you don’t get shadowbanned
• Why email marketing might be your most slept-on strategy
• Creative ideas to boost engagement and build trust with new followers

Whether you're a hairstylist, beauty pro, or side hustler looking to improve your content strategy, this episode is packed with practical tips you can apply today.

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Instagram: @carlidorlynn | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

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