If you’ve ever wondered why your beautiful website isn’t bringing in clients — this episode is for you. SEO expert and photographer Dani Purington joins me to unpack the real strategy behind building a site that not only looks good, but ranks on page 1 of Google. We’re diving into the foundations of SEO, what most photographers get wrong, the power of targeted landing pages, and why blogging still matters (yes, really). Plus, Dani shares how a hacked Instagram account forced her to pivot — and how SEO saved her business.

We also talk about Dani’s new course: The 7 Day Photo Website Launcher — designed to help photographers launch or relaunch an optimized, high-converting website in just one week.

🎧 In this episode, you’ll learn:

• What SEO really is and how it works
• Common SEO mistakes to avoid
• How to turn your homepage into a keyword powerhouse
• The difference between blog posts and landing pages
• Tools to research keywords and track rankings
• How to keep momentum going month after month

If you found this episode helpful, screenshot it, tag us on Instagram, and let us know what you’re implementing first!

Mentioned in the show:

🔗 PNW Wedding Photography Workshop Here

🔗 Learn more about Dani’s course: photowebsitelauncher.com

🔗 Follow Dani Here:@danipurington