Ask a question here: https://steveolsongroup.com/ask Join the Paid Ads Accelerator Waitlist: https://steveolsongroup.com/repaidads Partner with us to scale your real estate business with 4 streams of revenue: https://www.steveolsongroup.com/explore-real

I want to settle something I get asked about almost every single week. Should you be all-in on organic content, or should you be running paid ads?

In this episode I break down the real difference between an ad and a normal piece of content, and it's not what most agents think.

Every single one, organic or paid, lives or dies on three things. Good creative, a strong hook, and what happens the second after someone takes action. Miss any one of those and your conversion is zero.

I also do the math on what $100 a day actually buys you in a market like Escondido, and the number is so much bigger than most agents think it is.

We talk about why right now, mid September, is the cheapest week of the year to run ads on Meta, and why the agents who wait until January are going to pay for it.

I've been running Meta ads since 2011. I've seen the campaigns that crush it and the ones that completely bomb, and in this episode, I tell you the difference.

Ask a question here: https://steveolsongroup.com/ask Join the Paid Ads Accelerator Waitlist: https://steveolsongroup.com/repaidads Partner with us to scale your real estate business with 4 streams of revenue: https://www.steveolsongroup.com/explore-real

In this episode, we talk about who you're really competing against in real estate right now, and it's not the number one agent in your market. It's the ads.

I share about an email that landed in my inbox from Zillow claiming mortgage rates just dropped when they actually hadn't. Instead, rates went up that week.

I then use this email to show you exactly how these companies operate, and why getting a mortgage through Zillow can mean they end up with your client, not you.

From there I break down the four audiences I use to take a dead social account and turn it into one that actually generates business: the general public, people who've engaged with your content, your followers, and everyone sitting in your CRM.

I explain why running one ad to a stranger and giving up when nothing happens is the reason most agents think ads don't work, and I hand you a script you can steal word for word to move people through each stage.

I talk about organic content and paid ads and what it all actually costs. We discuss what a real ad budget looks like and why waiting to buy a nicer camera is the thing keeping you stuck, not the ads themselves.

If your account isn't growing or you're posting without any real strategy behind it, this episode hands you the entire structure, from start to finish.

Our October 2026 Cohort Opens soon: https://steveolsongroup.com/inbound-plus

How to work with me to scale your real estate business: https://www.steveolsongroup.com/consulting

Podcast episode summary generated from AI:

Write this down: the power of your questions will dictate the consistency of your success.

You could be great at lead generation and you could understand every piece of the lead funnel, but if you get on the phone and you ask bad questions, you’re throwing it all away.

Think of it like this. Eighty six tennis balls, three hundred feet up, all dumped out of a basket at the exact same time. Your job is to catch the one that's actually a transaction.

For most agents, the odds of actually pulling that off on the first try are nearly zero. Not because they're bad at sales, but because their questions aren’t converting. .

There are three types of questions every call needs. Why "how are you" is the wrong way to open a conversation. What's actually going on when a client tells you your follow up is too much, and I share a real story about an agent generating fifty leads a month who was missing a third of her follow up, and what that was quietly costing her over a full year.

I break down how to use someone's own objection as the reason they book the appointment and how to actually get a script to stick in your head for good. Plus the one word every agent needs to live by.

Our October 2026 Cohort Opens soon: https://steveolsongroup.com/inbound-plus

How to work with me to scale your real estate business: https://www.steveolsongroup.com/consulting

Podcast episode description generated with the help of AI.

Everyone talks about scaling to $100 million in sales volume like it's some mythical number. It's not. It's math.

In this episode, you'll learn the only three ways a business actually grows, and how to stack them to build serious momentum in your real estate business. You'll get the exact framework for thinking about volume, price, and frequency, plus a real breakdown of what it takes month over month to hit eight figures in commission income.

If you've ever felt like growth is complicated or unpredictable, this episode will change how you see your business completely. Once you see the math, you can't unsee it.

Tune in and find out exactly what separates agents who are stuck from agents who scale.

Our October 2026 Cohort Opens soon: https://steveolsongroup.com/inbound-plus

How to work with me to scale your real estate business: https://www.steveolsongroup.com/consulting

Podcast episode summary generated from AI:

You've probably told yourself the story before. Zillow's premier agent program costs 35% but it costs nothing upfront, so it feels free. In this episode, Steve breaks out the calculator and proves that story is wrong. It's not costing you nothing upfront. It's costing you everything upfront. You just don't see it until you're staring at the closing statement.

Steve builds a full math model live, starting with a simple average sale price and a 2.5% GCI, then walks it all the way down to what Zillow is actually charging you per lead and per page view. The number will make you want to throw up. And that's before he gets to the real gut punch: the question of who's actually getting the branding every time someone clicks. Spoiler, it's not you.

This isn't a video about bashing Zillow. Steve's clear about that more than once. It's a video about taking the exact math model Zillow is already running on your listings, your data, and your traffic, and rebuilding it for yourself. He shows you what happens when you put $33 a day behind your own ads instead, what that turns into in leads per month, and why he'd rather you master paid traffic before you ever touch organic content.

There's a real formula in here. Page views, cost per lead, cost per registration, the whole thing stacked up so you can run your own numbers against Zillow's. And there are three assumptions Steve won't let you skip past, the ones that determine whether this actually works for you or just becomes another expense.

If you've ever paid a Zillow bill and felt a little sick about it, this one's for you. Watch the full episode to see the complete model and the exact numbers Steve uses to build your own version of it.

Our October 2026 Cohort Opens soon: https://steveolsongroup.com/inbound-plus

How to work with me to scale your real estate business: https://www.steveolsongroup.com/consulting

AI Generated Podcast Overview: Email and SMS are not the same tool as a phone call, and if you're using them that way, you're leaving deals on the table. In this episode, Steve breaks down the real job of email and SMS (hint: it's not to close the deal), the exact first email to send when a lead registers for something, how to layer in SMS without confusing your leads, and why your full name might be the difference between a picked up call and a "spam likely." Plus the fax machine story that'll make you appreciate 2026, and why it will never be easier to sell real estate than it is right now.

Our October 2026 Cohort Opens soon: https://steveolsongroup.com/inbound-plus

How to work with me to scale your real estate business: https://www.steveolsongroup.com/consulting

I want to help you end the top vs bottom of funnel lead debate forever. In today's episode I cover exactly why the one out of 35 conversation is the only thing you should be talking about in your business, not top versus bottom-of-funnel leads. Once we know that one out of 35 are going to transact in the next six months, our only goal is to have as many conversations as possible to identify the people that must move and convince them that we're their only option when selling and buying real estate. Once you understand this at a core level, then your job for ads is to get the ads in front of as many people as possible and let them self-identify. That includes $1 Meta lead registrations and low-cost-per-click website traffic to your site.