In this episode, we dive deep into how fitness and health have shaped our journeys as entrepreneurs. We break down our individual fitness backgrounds—where we started, how things have evolved, and the role discipline, training, and physical health play in showing up consistently for our business.

From early gym sessions to building structure through routine, we explore how taking control of your body often leads to taking control of your life—and your business.

Whether you're just starting your fitness journey or trying to balance it with business goals, this episode is for you.

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Chapters:

00:00 – Why fitness matters more than you think
03:00 – Defining “being in shape” and how that’s changed for us
09:00 – Function vs. aesthetics: what are we really training for?
14:00 – Running, lifting, and chasing the hardest version of yourself
20:00 – Our athletic backgrounds: childhood sports, college, and burnout
35:00 – Braxton’s journey through basketball, tennis, and body image
55:00 – How building a business led to weight gain and health setbacks
1:05:00 – What sparked the transformation (75 Hard, discipline, routines)
1:20:00 – The struggle of staying consistent when life gets chaotic
1:30:00 – Cyrus’s story: injury, identity crisis, and rebuilding after running
1:45:00 – Dirty bulks, cutting phases, and redefining success in the gym
2:00:00 – Competing with yourself vs. others — what actually drives us
2:10:00 – What we’re chasing next: Tough Mudder, performance, and purpose


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