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  • New Instagram Tools to Drive Traffic, Optimize Your Content, and Establish Branding

    New Instagram Tools to Drive Traffic, Optimize Your Content, and Establish Branding
    Apr 30 2026
    Looking for new ways to make Instagram work for your brand? I interview Chelsea Peitz to discover how to use caption links, profile grid customization, custom sticker tools, and major Edits app improvements for marketing.
    • Instagram Post Caption Links
    • Instagram Profile Grid Customization and Editable Thumbnails
    • Instagram Sticker Tools For Custom Branding
    • Instagram Edits App Tool & Feature Updates


    Guest: Chelsea Peitz | Show Notes: socialmediaexaminer.com/716

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    48 Min.
  • Increasing Conversions: Quick Wins That Work in 2026

    Increasing Conversions: Quick Wins That Work in 2026
    Apr 23 2026
    Are your conversion rates falling along with the size of your email list? I interview Jay Schwedelson to learn how to grow your database and drive more sales in 2026.
    • Why Getting Conversions Is Harder Than Ever
    • 4 Ways to Grow Your Email Database
    • How to Fix What's Broken on Your Landing Pages
    • How to Optimize Your Post-Conversion Thank You Page for Additional Conversions
    • How to Use One-Click Actions to Protect Your Email Deliverability


    Guest: Jay Schwedelson | Show Notes: socialmediaexaminer.com/715

    Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    48 Min.
  • Facebook's 2026 Rules for Reach & Relevance

    Facebook's 2026 Rules for Reach & Relevance
    Apr 16 2026
    Are you spending hours creating content on Facebook only to watch your reach plateau or shrink? Wondering whether the latest platform changes are going to reward your work or make the climb even steeper? To discover how Facebook is reshaping who gets seen in 2026, how a new viewer feedback system could influence which Reels get recommended, what the new creator affiliate program means for brands and marketers, and why Meta's emerging AI video app may matter more for advertisers than it first appears, I interview Tara Zirker.

    Guest: Tara Zirker | Show Notes: socialmediaexaminer.com/714

    Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    44 Min.
  • Ads and AI: Leveraging AI Creative in 2026

    Ads and AI: Leveraging AI Creative in 2026
    Apr 9 2026
    Are your competitors producing more creative than you can match because they've figured out how to use AI to do it at scale? Are you still waiting weeks for a UGC creator to deliver one video, then repeating that cycle for every new ad variation you want to test? To discover why AI-generated ad creative is no longer optional, and learn how to use AI image tools to produce polished and native-looking UGC video ads, I interview Caleb Kruse.

    Guest: Caleb Kruse | Show Notes: socialmediaexaminer.com/713

    Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    45 Min.
  • LinkedIn Is Rewriting the Rules of Visibility

    LinkedIn Is Rewriting the Rules of Visibility
    Apr 2 2026
    Are you watching AI tools send leads to your competitors while your LinkedIn presence sits idle? Wondering whether the new LinkedIn ad features are worth your time? To discover how to position your LinkedIn content to get cited by AI tools like ChatGPT, which new LinkedIn ad features are worth testing, what LinkedIn's crackdown on automated comments means for your engagement strategy, and more, I interview AJ Wilcox.

    Guest: AJ Wilcox | Show Notes: socialmediaexaminer.com/712

    Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    45 Min.
  • Ad Creative Strategy: The Easy Way to Improve Facebook and Instagram ROAS

    Ad Creative Strategy: The Easy Way to Improve Facebook and Instagram ROAS
    Mar 26 2026
    Are your Facebook and Instagram ads getting lost in the feed while your competitors keep stealing the clicks? Are you spending time and money tweaking campaign settings when your real problem might be on screen? To discover how to build a Facebook and Instagram ad creative strategy from the ground up—including how to identify the right messages to test, what kinds of creative formats actually perform, and how to tap into Meta's free creator network to generate high-performing ads without doing all the production yourself, I interview Ben Heath.

    Guest: Ben Heath | Show Notes: socialmediaexaminer.com/711

    Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    49 Min.
  • How to Use TikTok's Verified Business Account Features and Local Feed

    How to Use TikTok's Verified Business Account Features and Local Feed
    Mar 19 2026
    Are you struggling to reach local customers on TikTok? Wondering whether switching to a business account will help? To discover how TikTok's new verified business account unlocks powerful features for marketers, how the platform's new Local Feed helps neighborhood businesses get discovered, and more, I interview Keenya Kelly

    Guest: Keenya Kelly | Show Notes: socialmediaexaminer.com/710

    Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    45 Min.
  • Improving Customer Experience: How to Increase Revenue and Profitability

    Improving Customer Experience: How to Increase Revenue and Profitability
    Mar 12 2026
    Are you spending most of your marketing budget chasing new customers while the ones you have are leaving? Do you suspect that better customer retention could be your biggest revenue lever, but you're not sure where to start? To discover a proven three-part framework to keep customers coming back and turn them into your most effective marketing channel, I interview Shana Lynn Bresnahan.

    Guest: Shana Lynn Bresnahan | Show Notes: socialmediaexaminer.com/709

    Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    46 Min.