The Recession Survival Guide

A recession-proof framework that lays out strategies to not only survive but thrive, allowing you to skip the angst and get right to growing your business regardless of economic conditions.

The book is broken into seven strategic sections—mindset, security, operations, offer, sales, and financials. At the end of each section, there are 100 tactical action items you can explore, experiment with, and immediately implement. With each tactical implementation, your business will be that much stronger and on the road to long term resiliency and success.

Each of the strategic sections makes up the foundation of the Recession Flywheel™, which is a simple visual representation of the action plan needed to get through tough times. With marketing at its center, each component of the flywheel supports the others and helps drive momentum because sales and lead flow are the lifeblood of your business, particularly when consumer spending tightens.

The second half of the book outlines action plans rooted in the Recession Flywheel™ strategies and broken into revenue buckets ranging from $0 to over $250,000 a month.

The Recession Survival Guide is an essential guide to safeguarding your financial future, gleaned from those who have already weathered difficult times and came out stronger on the other side.