Jetzt kostenlos testen
-
The First Mile
- A Launch Manual for Getting Great Ideas into the Market
- Gesprochen von: Barry Abrams
- Spieldauer: 4 Std. und 47 Min.
- Kategorien: Wirtschaft & Karriere, Management & Leadership

Bist du Amazon Prime-Mitglied?
Audible 60 Tage kostenlos testenInhaltsangabe
You have a great idea. Now what?
That first mile - where an innovation moves from an idea on paper to the market - is often plagued by failure. In fact less than 1 percent of ideas launched by big companies end up having real impact. The ideas aren't the problem. It's the process.
The First Mile focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare entrepreneurs, and roadblocks slow innovators inside large companies.
In this practical and enlightening manual, strategic adviser Scott Anthony equips innovators with new tools, questions, and examples to speed through this crucial early stage of innovation. You'll learn:
- How to evaluate your idea's strengths and weaknesses using the DEFT process - document, evaluate, focus, and test
- Fourteen recipes from an experiment cookbook to gain confidence in your idea or business
- Why spinouts, wrong turns, and other challenges commonly trip up innovation - and the practical strategies you can use to avoid them
- Why innovators need to seek chaos in an age of constant change - and other essential leadership skills
Drawing on his decade of experience as an innovation adviser and investor, Anthony describes hard-won lessons from disruptive start-ups and global giants alike. The First Mile will give you the knowledge and confidence to travel this perilous but ultimately promising terrain.
The first mile can be a scary place, but you don't have to traverse it alone. This book can help.
Das könnte dir auch gefallen
Weitere Titel des Autors
Weitere Titel des Sprechers
Das sagen andere Hörer zu The First Mile
Rezensionen - mit Klick auf einen der beiden Reiter können Sie die Quelle der Rezensionen bestimmen.
Top 10
Welche Titel finden Audible-HörerInnen besonders gut? Die beliebtesten Hörbücher und Hörspiele aus allen Genres gibt’s hier jeden Monat neu.
Exklusive Podcasts kostenlos für Abonnenten
Exklusive und wöchentlich neue Reportagen, Interviews, Comedy und Hintergrundgeschichten.



SPIEGEL Bestseller
Welche Titel haben es in die SPIEGEL-Bestseller-Liste für Belletristik und Sachbuch geschafft?