The Big Moo
Stop Trying to Be Perfect and Start Being Remarkable
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The Big Moo
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Gesprochen von:
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Seth Godin
Über diesen Titel
In 2003, Seth Godin's Purple Cow challenged organizations to become remarkable: to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business Week best seller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, "That's not good enough. We need to create a big moo!"
But how do you create a big moo, an insight so astounding that people can't help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world's best vacuum cleaner (Dyson)? Godin worked with 32 of the world's smartest thinkers to answer this critical question. And the team, with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board, created an incredibly useful audiobook that's fun to listen to and perfect for groups to share, discuss, and apply.
The Big Moo is a simple audiobook in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.
©2005 by its respective authors: Tom Peters, Malcolm Gladwell, Guy Kawasaki, Randall Rothenberg, Jackie Huba, Promise Phelon, April Armstrong, Polly LaBarre, William Godin, Julie Anixter, Dean DeBiase, Red Maxwell, Alan Webber, Heath Row, Mark Cuban, Dave Balter, Lisa Gansky, Kevin Carroll, Robyn Waters, Carol Cone, Lynn Gordon, Marcia Hart, Tim Manners, Dan Pink, Jay Gouliard, Marc Benioff, Donna Sturgess, Amit Gupta, Jacqueline Novogratz, Robin Williams, Tom Kelley, Chris Meyer, and Seth Godin; 2005 Do You Zoom, Inc. (P)2005 Audible, Inc.
Beschreibung von Audible
The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable is more than just a business self-help manual. With extensive research and real-life case studies at its core, this collection is perfect for any business or individual trying to achieve more than the status quo. Written by Seth Godin and 33 other notable authors, including the likes of Tom Peters and Malcom Gladwell, The Big Moo is filled with stories that investigate the deeper strategy and choices behind successful businesses. Seth Godin's performance is particularly well-suited to relaying anecdotes and research in a light and accessible tone.
In kurzen, voneinander unabhägigen Geschichten werden Lehrsätze, Denkanstöße und kleine Praxisbeispiele vorgetragen und interpretiert -- simpel, lebendig, grundlegend und immer wieder für ein Aha-Erlebnis gut. Perfekt für eine kleine Zwischendurch-Auffrischung des Wissens um diesen außergewöhnlichen Marketing-Ansatz geeignet und deshalb immer wieder hörbar!
Locker-leichte Denkanstöße
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In fact - it is a mess, unclear who wrote what, nothing specific about marketing, a mix of made-up stories (eg, about some bicycle mechanic, some retail shop owner) and well-known stories (Toyota fight for quality - what does this has to do with marketing).
Content in few words: dare! Be different! Try new things, for example, go to an Asian restaurant. If you can not travel, read a travel guide ( I am not joking, this is literally the content)
Seriously?
Unstructured mess and not about marketing
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