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Inhaltsangabe

By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants - including Macy's, Target, and Walmart - is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations.

©2017 Joseph Turow (P)2017 Tantor

Kritikerstimmen

"[Joseph Turow's] book offers invaluable insights about in-store data-gathering, including frank observations from unnamed industry sources. . . . Valuable reading for shoppers and retailers alike." ( Kirkus)

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Gesamt

  • 4 out of 5 stars
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  • Gesamt
    5 out of 5 stars
  • Sprecher
    5 out of 5 stars
  • Geschichte
    5 out of 5 stars

Very Good

Very Good Book with current insights into the current retail challenges. yes I liked it.

  • Gesamt
    3 out of 5 stars
  • Sprecher
    3 out of 5 stars
  • Geschichte
    2 out of 5 stars

too American focused

this Audiobook seems in some areas more like a commercial for certain players without the high level overview. only in the last chapter are some more long-term views.